Customized Gifts

November 24, 2015
Dressbarn Fall 2015 Campaign Launch
Dressbarn Fall 2015 Campaign Launch

Dressbarn celebrated the launch of its fall 2015 advertising campaign on October 14 at Spring Studios in New York. In one of several personalized activations, guests could customize envelope clutch bags with their initials embossed into the leather.

Photo: Madison McGaw/BFA.com
Dressbarn Fall 2015 Campaign Launch
Dressbarn Fall 2015 Campaign Launch

In the "Name Your Color" section, guests could select a color and have it made into a lipstick in front of them using a 3-D lipstick printer from Mink founder Grace Choi. Guests then gave the color a name and had custom labels printed out.

Photo: Madison McGaw/BFA.com
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