Consumer Events

January 6, 2015
Ebay holiday pop-up in New York City
Ebay holiday pop-up in New York City
Google “Made with Code” launch event in New York City
Google “Made with Code” launch event in New York City
Google “Made with Code” tree lighting ceremony at the White House
Google “Made with Code” tree lighting ceremony at the White House
Google Play party for Game Developers Conference
Google Play party for Game Developers Conference
Lincoln Sound of Luxury experience at Art Basel in Miami
Lincoln Sound of Luxury experience at Art Basel in Miami
Nespresso dome tour for launch of VertuoLine
Nespresso dome tour for launch of VertuoLine
Nespresso pop-up boutique at Grand Central Station
Nespresso pop-up boutique at Grand Central Station
Spotify House at South by Southwest 2015
Spotify House at South by Southwest 2015
Spotify House at South by Southwest 2016
Spotify House at South by Southwest 2016
YouTube at VidCon 2016
YouTube at VidCon 2016
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LinkedIn's Rooftop & Studio
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Canon 'Let It Snow' Globe Event
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Samsung at Lollapalooza
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Festival Brand Activations
The historic Pendell Boiler Factory is being transformed by Curated Properties into Lanehouse on Bartlett, a condo development of townhouses located along a Bloordale laneway. The bash took place inside the former factory.
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Community Pop Up
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
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Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
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Max's 'Mothers of Max' Art Installation
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Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
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