On December 13, actress and director Bryce Howard hosted a festive Canon promotion at Hollywood & Highland in Los Angeles. Guests used borrowed Canon cameras to snap photos of the activation, which included a 30-foot, three-story snow globe.
Fox hosted a Television Critics Association event in Los Angeles in January, produced by YourBash, where logos in frames got the look of dressed-up wall art.
Logo pillows at the event matched the room's refined look and feel.
At Victoria’s Secret Pink spring break event in Destin, Florida, in March 2014, the retailer placed its event logo on custom surfboards that guests could sign.
Having a pool party? Make sure inflatable pool toys reinforce the brand message. At the iHeartRadio Pool Party in June, sponsor Visit Florida had its logo on an inner tube and other inflatables used at Miami Beach's Fontainebleau hotel.
For a summer event called "Best Day of Your Life" in New York, Thrillist used logos on a number of items to encourage the 800 guests to promote the event on social media. Pool balls featured the event logo as well as branding for the Showtime drama Ray Donovan.
At an event called Hotel Thrillist, Thrillist took over an entire San Diego hotel for a weekend in September. The rebranding included elevator wrapping with the event's logo.
The nighttime party Best of the Munchies: People's Choice Food Awards at the South Beach Wine & Food Festival had a carnival theme with a ring toss, tic-tac-toe, and other games. Planners put the event logo on ping-pong balls.
