The Pitchfork Music Festival took place in Chicago's Union Park July 18 to 20. With performances from 43 musical acts—including Beck, Tune-Yards, and FKA Twigs—the event drew around 55,000 fans this year. On festival grounds, brands such as Topman, Goose Island, and Jim Beam staged activations to capture festivalgoers' attention—and social media mentions. Here's a look inside some of the festival's most attention-grabbing marketing stunts.
Goose Island at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Ketel One at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Ketel One at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Beats Music at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
V.I.P. Area at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
The Pitchfork Review at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Chipotle at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Jim Beam at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Jim Beam at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Topman at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Goose Island at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Grimes at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash