To promote its new Guy Fieri-hosted show Guy's Grocery Games, the Food Network booked the Shopper Chopper, a nine-foot-tall drivable shopping cart. In addition to touring around Manhattan, the on-brand cart made a pit stop inside the Grand Tasting.
History channel show Vikings offered rides in a custom-branded longship. While on board, fans received drinking horns—a returning feature from last year’s conference—which gave them access to drink specials at select bars throughout the Gaslamp Quarter. The vehicle was also capable of driving on land, where it distributed the horns as well. Civic Entertainment Group produced the promotion.
A group of about 35 mock protestors supported the upcoming horror series Damien between July 9 and 11 alongside the religious protestors, who typically camp out across the street from the San Diego Convention Center. In the spirit of the religious protestors' signage, the team for A&E's activation had posters and shirts promoting the series that read "From Flames, Damien Will Rise" and "The Beast Rises." Brand Connections produced.
At the MPI World Education Congress, which took place at the Moscone Center in San Francisco from August 1 to 4, Visit Anaheim partnered with 3-D pavement artist Joe Hill to create interactive illustrations. Created with chalk and paint, the installations represented aspects of Anaheim, including Orange County beaches, city landmarks, and theme parks. Guests were encouraged to pose "inside" the artwork and share photos on social media.
During the rock music festival, which took place in Chicago's Grant Park from July 31 to August 2, many festival perks were found at sponsor activations on festival grounds. Bud Light brought its traveling House of Whatever activation to the event, and in a V.I.P. area, guests could have their photos snapped inside the "Bud Light Lolla-Scope." The machine took rotating, 360-degree photos of guests, who then posted the images to their social media accounts. The images were automatically populated with the phrase: "And this happened at Lolla 2015," along with the #UpForWhatever hashtag.
