10 Best Ideas of the Week: Mercedes-Benz A.R. Tennis Experience, a Browns-Theme Bud Light Fridge Store, Kia's Human Car Wash

One year after Bud Light introduced the Victory Fridges—which were unlocked at local Cleveland bars when the Browns won their first game in two years—the beer brand reintroduced the fridges in a pop-up store themed after the N.F.L. team. On September 3 and 4, the so-called B.L. & Brown’s Appliance Super Store was decked out in blue and orange and offered fridges that were available for purchase. The pop-up opened with a chain-cutting ceremony led by W.W.E.’s the Miz, former Browns players, Mayor Frank Jackson, and the Bud Knight mascot.

Kia Motors American and SiriusXM tapped creative agency Iris to create a car wash-theme party at Electric Zoo music festival, which took place August 30 to September 1 at Randall’s Island Park. Aimed to promote the 2020 Kia Soul model and SiriusXM, the activation included a dance floor covered in foam with spinning brushes and drying fans. Brand ambassadors invited festivalgoers to pose with props. The activation was produced in partnership with MC2 and Bearded Kitten.

For its 26th year of partnership with the U.S. Open, American Express offered an interactive fan experience at the U.S.T.A. Billie Jean King National Tennis Center. A replica of the Empire State Building, created with tennis nets, included a neon hashtag sign, surrounded by hanging tennis balls. See more: U.S. Open 2019: 22 Tennis-Theme Highlights From Sponsors and Satellite Events

Italian sportswear company Fila ended a yearlong campaign celebrating the brand's original creative director, Pierluigi Rolando, with a colorful pop-up in Williamsburg that ran August 24 to 25. The tennis-theme pop-up, which was produced and designed by the Gathery, paid tribute to Rolando (known for introducing color to tennis outfits in 1973) with tennis-theme vignettes and table tennis. Interactive stations for guests included a coloring book mural, where guests could color in the newest campaign illustrations. See more: U.S. Open 2019: 22 Tennis-Theme Highlights From Sponsors and Satellite Events

Mercedes-Benz debuted an augmented-reality experience featuring Sloane Stephens, inviting fans to take a virtual tennis lesson from the 2017 U.S. Open champion and Mercedes-Benz brand ambassador. The car brand developed the technology experience by capturing the style and play of Stephens with video, and translating the footage into A.R. features. To capture Sloane's performance, Mercedes-Benz recorded her in front of a green screen as an alpha-channel enabled video, which creates an illusion mimicking her real-life behaviors and motions. Fans activated the personalized lesson by approaching the tennis court and verbally asking, "Hey, Mercedes, teach me to play like Sloane.” After the U.S. Open, the experience will travel to the Mercedes-Benz Stadium in Atlanta for the first Atlanta Falcons home game of the N.F.L. See more: U.S. Open 2019: 22 Tennis-Theme Highlights From Sponsors and Satellite Events

The first event of the P.G.A. Tour’s FedExCup Playoffs, took place at Liberty National Golf Club in Jersey City August 5 to 11. Fans could commute from Manhattan via a custom-wrapped ferry from Brookfield Place Pier to Port Liberté in Jersey City. See more: How This Golf Tournament Reinvented the Game for Fans

Derek Berry, Zack Eastman, and Steve Harris created a pop-up inspired by Saved by the Bell in Los Angeles and Chicago. Along with a recreation of the Max diner, the pop-up includes a row of Bayside High locker. Other details included a payphone that called 1-900-CRUSHED (inspired by an episode of the show), recreations of Principal Belding's office and Zack Morris's bedroom, and curated playlists. See more: When Fandom Meets Foodies: This Team Builds Restaurants Inspired by Your Favorite '90s Entertainment

The Good Burger diner, a promotion for Nickelodeon's All That reboot, took over the Saved by the Max space in West Hollywood in July. It features a colorful, photo-friendly design by multi-disciplinary artist Floyd A. Davis IV. See more: When Fandom Meets Foodies: This Team Builds Restaurants Inspired by Your Favorite '90s Entertainment

Peach Pit, a pop-up restaurant inspired by the launch of Fox’s BH90210, a spin-off of '90s classic Beverly Hills, 90210 is open at 7507 Melrose Avenue in Los Angeles through the end of September. The indoor-outdoor pop-up serves show-inspired dishes with names such as "Steve's Grilled Cheese" and "Brandon (Veggie) SandWalsh." See more: When Fandom Meets Foodies: This Team Builds Restaurants Inspired by Your Favorite '90s Entertainment

At Comic-Con International, held in San Diego in July, FX Networks’ Fearless Forum activation featured a white building in the shape of the FX logo. A nightly projection from BartKresa Studio and FX Design featured colorful, changing graphics inspired by the network’s shows. See more: 18 Clever Ways to Render Logos at Events