This week's roundup includes the Mercedes-Benz A.R. tennis experience at the U.S. Open; a Browns-theme Bud Light Victory Fridge pop-up store in Cleveland; Kia's human car wash activation at Electric Zoo festival in New York; and Peach Pit, a pop-up restaurant inspired by Beverly Hills, 90210 in Los Angeles.
Bud Light Victory Fridge Store
Photo: Duane Prokop/Getty Images for Bud Light
Kia Soul Station Powered by SiriusXM at Electric Zoo
Photo: Courtesy of Kia
American Express “Tennis City” Fan Experience at U.S. Open
Photo: Brad Barket/Getty Images
Fila Tennis in Technicolor Pop-Up
Photo: Omar Alexander Hernandez
Mercedes-Benz A.R. Experience
Photo: Courtesy of Mercedes-Benz
Northern Trust
Photo: Courtesy of the Northern Trust
Saved by the Max
Photo: Tyler Curtis
Good Burger Diner
Photo: Nathaniel Wood
Photo: Courtesy of the Peach Pit
FX at Comic-Con
Photo: Joe Scarnici/Getty Images for FX