LG once again created a mesmerizing audiovisual "wave" for its C.E.S. booth. Constructed using 200 55-inch LG OLED digital signage screens, the dramatic overhead installation “displayed the glory of the natural world as it has never been seen before,” according to the brand. Ever-changing nature-inspired images and sounds created a surreal, immersive experience for guests.Photo: Courtesy of LG
This year C.E.S., which took over the Las Vegas Convention Center and surrounding hotels from January 7 to 10, saw more than 1,500 new exhibitors, including many that are not typically seen in the technology space—Impossible Foods, John Deere, and L'Oréal, to name a few. A slew of new programming centered around the travel and tourism industry, while the "Innovation for All" track discussed ways to promote diversity and inclusivity in both products and on teams. In one of the most out-of-the-box activations, cable network HBO hosted a truly creepy stunt that used immersive theater techniques to expound on data privacy.
But naturally, some of the most standout booths and activations came from tech staples such as Google Assistant, which hosted a 40,000-square-foot interactive playground, and LG, which built an immersive overhead installation made from 200 digital screens. Social media brands such as Twitter, Facebook, and Pinterest also used creative exhibits and meeting areas to stand out during the busy show.
C.E.S. 2020 drew more than 170,000 attendees, and 4,400 companies took over 2.9 million net square feet of exhibit space. Scroll down for a look inside the week's most exciting booths, brand activations, and parties.
![Google Assistant](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/7T0A4007.5e20c24fe105a.png?auto=format%2Ccompress&q=70&w=400)
![In addition to a series of colorful outdoor slides, the first floor of Google's space featured demos of new features and devices that were announced during the week. Stations centered around ways to simplify a smart home, protect your privacy, and more.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/Google_Playground_slides.5e20c24b23d6e.png?auto=format%2Ccompress&q=70&w=400)
![On the second floor was an immersive 10-minute demonstration called “Change of Plans: A Google Assistant Journey.” Guided by a live narrator, guests in groups of six walked through a “day in the life,” experimenting with the Assistant in various contexts such as in the car, in a supermarket, and at home. Visitors were asked to interact by asking questions, solving problems, and making choices to advance the story. The immersive experience was produced by Deeplocal.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/IMG_1443.5e20c248e0a05.png?auto=format%2Ccompress&q=70&w=400)
![LG Electronics](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/JD27064_scaled.5e21f12c35ebe.png?auto=format%2Ccompress&q=70&w=400)
![HBO](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/WW_S3_9.5e20db47df501.png?auto=format%2Ccompress&q=70&w=400)
![The stunt was produced by Giant Spoon; Mycotoo collaborated on the immersive theater component. “Fears surrounding data privacy aren’t new, yet to exist in today’s world, we make information about ourselves available every day,” said Giant Spoon co-founder Trevor Guthrie in a press release. “Our intention is to incite a conversation about future implications over dinner—where data is the main ingredient.”](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/WW_S3_5.5e20c31410ec6.png?auto=format%2Ccompress&q=70&w=400)
![Twitter](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/twitterday1_0002.5e221b13a80ca.png?auto=format%2Ccompress&q=70&w=400)
![Anther area honored Popsicle for 'best product launch'; after a pop star went viral for tweeting about missing old-school Popsicle Double Pops, the brand galvanized fans through hashtags and other campaigns—leading to the upcoming relaunch of the product in 2020. At C.E.S., guests could grab a popsicle from a truck and read through some of the more memorable related tweets.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/twitterday1_0039.5e221b147d0b3.png?auto=format%2Ccompress&q=70&w=400)
![Video game NBA 2K was honored for 'best use of live streaming' for the way 2K Sports created a Twitter live stream from its highly anticipated player rating reveal. Visitors to the C.E.S. space had a chance to play the game.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/twitterday1_0049.5e221b142bd9d.png?auto=format%2Ccompress&q=70&w=400)
![Dell Technologies](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/_DellExperience_Lightbox_Entry.5e20c0b696111.png?auto=format%2Ccompress&q=70&w=400)
![Each area highlighted various Dell Technologies products, including an eye-catching, neon-lined section for gaming company Alienware.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/Alienware_Product_Display.5e20c0b788ab8.png?auto=format%2Ccompress&q=70&w=400)
![Pinterest](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/Pinterest_CES2020_055.5e20c4131b98d.png?auto=format%2Ccompress&q=70&w=400)
![Five separate meeting rooms highlighted what the social media brand called “the five dimensions of inspiration”—each had a distinct, visual design, including a room with risograph art walls and another with swing-set seating. Visitors could also enjoy single-origin coffee, turmeric-infused lattes, and champagne cocktails.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/Pinterest_CES2020_014.5e20c412df136.png?auto=format%2Ccompress&q=70&w=400)
![Another highlight of the space was the Trend Bar, which showcased the brand’s new “Pinterest Trends Tool” that launched during C.E.S. Guests could demo the new tool, which highlights the top search terms over the past 12 months.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/Pinterest_CES2020_088.5e20c412b33fd.png?auto=format%2Ccompress&q=70&w=400)
![Intel](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/Mobileye_2020_CES_Booth_1.5e21f0d1c8671.png?auto=format%2Ccompress&q=70&w=400)
![Facebook](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/01_06_20_Wynn_FB_Industry_Marketing_Gray_KPG_02.5e20c16c41550.png?auto=format%2Ccompress&q=70&w=400)
![Jack Morton Worldwide produced the activation, which had seating vignettes for client and press meetings.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/01_06_20_Wynn_FB_Industry_Marketing_Gray_KPG_10.5e20c16c3ad29.png?auto=format%2Ccompress&q=70&w=400)
![Amazon x Coca-Cola](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/IMG_0752.5e20bf21424ea.png?auto=format%2Ccompress&q=70&w=400)
![ADT](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/ADT032__2_.5e21f066bdab3.png?auto=format%2Ccompress&q=70&w=400)
![The ADT booth also had a foam pit activation dubbed the “Trust Fall Pool.” A slow-motion camera captured attendees falling into the pit; the videos could instantly be shared on social media.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/A37I2574.5e21f0658aadc.png?auto=format%2Ccompress&q=70&w=400)
![Spotify](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/1198217463.5e20c4e8a4cc7.png?auto=format%2Ccompress&q=70&w=400)
![Altec Lansing](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/DSC01221.5e20be669b612.png?auto=format%2Ccompress&q=70&w=400)
![American Express](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/IMG_0546.5e20bf99514b8.png?auto=format%2Ccompress&q=70&w=400)
![Procter & Gamble](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/Procter_Gamble_CES_2020_ATOMIC_8_0280_BF1_1545.5e21f32e076fc.png?auto=format%2Ccompress&q=70&w=400)
![Salesforce](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/image.5e21f1f2f302d.png?auto=format%2Ccompress&q=70&w=400)
![Centerplate x Picnic](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/01/CES_2.5e20c3719c1fe.png?auto=format%2Ccompress&q=70&w=400)