#FlashbackFriday: 10 Fun Ideas We'll Be Missing at This Year's U.S. Open
While the tennis tournament kicks off without spectators next week, we're reminiscing on creative sponsor activations and satellite events from years past.
NEW YORK—While 2019's U.S. Open drew a record-setting attendance of more than 540,000 people, this year's event will—unsurprisingly—look a bit different: The tennis tournament, which runs from Aug. 31 to Sept. 13, will be played without spectators. Instead, the USTA Billie Jean King National Tennis Center will be filled with a scrim to hide the empty seats, plus nine large LED screens displaying scores and announcements.
While we still look forward to seeing tennis's greatest athletes duke it out, we'll surely be missing the engaging sponsor activations and satellite events that typically engage the crowd. So we're taking a look back at previous years, and getting inspired by colorful, eye-catching ideas from brands like American Express, Mercedes-Benz, Nike, and Grey Goose.