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ACTIVITY: Skydive Without the Plane

June 24, 2004

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Check out SkyVenture, a cool way to experience skydiving without having to jump out of a plane. Impossible? Not really. It all takes place in a high energy vertical wind tunnel, where professional instructors provide free fall training to get guests ready for their dive. Suit up in skydive gear and get ready to soar at 120 miles per hour on a column of air. The Orlando-based attraction is ideal for teambuilding. —Shari Lynn Rothstein
Posted 06.24.04

Two hours outside New York City in Woodstock, N.Y., road trippers were invited to a unique eatery—The Cheez-In Diner.

See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items

Glow Recipe’s Summertime Activation

These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season

The “Sound Advice' activation leveraged electroencephalogram (EEG) technology to measure consumers’ subconscious affinity toward Tennessee destinations based on their respective sounds.

See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs

Porsche's Electric Garden Experience

30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More

Experiential Marketing, Activations & Sponsorships

See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items

Once again, the snack brand created a roadside attraction with a retro eatery in upstate New York.

Two hours outside New York City in Woodstock, N.Y., road trippers were invited to a unique eatery—The Cheez-In Diner.

Experiential Marketing, Activations & Sponsorships

These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season

Welcome the new season by exploring these berry sweet pop-ups.

Glow Recipe’s Summertime Activation

Experiential Marketing, Activations & Sponsorships

See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs

A custom sensory experience leveraged electroencephalogram technology to measure fans’ responses to Tennessee destinations based on sound.

The “Sound Advice' activation leveraged electroencephalogram (EEG) technology to measure consumers’ subconscious affinity toward Tennessee destinations based on their respective sounds.

Experiential Marketing, Activations & Sponsorships

30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More

Here’s a look at some steal-worthy ideas we spotted in May 2024.

Porsche's Electric Garden Experience

Brands & Event Pros

Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact

From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.

Industry Innovators2024 Experiential Event Producers Article V2 Article Image

Experiential Marketing, Activations & Sponsorships

Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation

Prime Experience took attendees through an interactive journey into the making of the streaming service's hit series like Fallout, Expats, Mr. & Mrs. Smith, and more.

Prime Experience was held in NYA’s main room, which boasts 11,900 square feet of space, high ceilings, and polished concrete floors.

Event Personalization Moments That Really Worked

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season

C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection

30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More

Standout New Event Venues at MGM Resorts in Las Vegas

Experiential Marketing, Activations & Sponsorships

See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival

Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.

Experiential Marketing, Activations & Sponsorships

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.

An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.

Experiential Marketing, Activations & Sponsorships

See How Knix Celebrated Its Customers with This Immersive Brand Trip

The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.

Experiential Marketing, Activations & Sponsorships

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

CNN, The Wall Street Journal, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.

CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event

Experiential Marketing, Activations & Sponsorships

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Here’s a look at some steal-worthy ideas we spotted in April 2024.

Phish at The Sphere

Experiential Marketing, Activations & Sponsorships

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

The two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.

Chateau Ste. Michelle

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