Call Sheet #131: Google Top Online Brand, Early Days of MTV V.M.A.s, Macworld Changes

BIZBASH CALL SHEET — #131 — Thursday, 10.27.11

Compiled today by Chad Kaydo and Jana Schiowitz in New York
Feed the Sheet: [email protected]


1. GOOGLE'S ON TOP: General Sentiment's Q3 top global brands report puts Google first on the list, generating $917 million of media value. Apple and Microsoft follow, with HP and Yahoo! rounding out the top five. The report analyzed brands that had the most significant impact online in the third quarter of this year.

2. EARLY DAYS OF V.M.A.S: MTV's annual awards have become an institution, but when they launched in 1984, the broadcast was a raucous show from an upstart cable network. Those early days of MTV are the subject of a new book, "I Want My MTV: the Uncensored Story of the Music Video Revolution," by Craig Marks and Rob Tannenbaum, out today from Dutton. Today we have a brief excerpt about the V.M.A.s, including stories about hosts who went rogue, but also helped establish the show's anything-goes reputation:

3. BUSINESS TRAVEL PRICING: The American Express Global Business Travel Global Forecast predicts rates will increase in 2012, varying by location and region. The cause: hotels and airlines taking advantages of travelers needing to be on the road to secure new business. In the U.S., business class airfares will see the greatest increase, while car rental rates remain flat. Business Wire:

4. MACWORLD NAME CHANGE: IDG World Expo is rechristening Macworld Expo as Macworld | iWorld. Paul Kent, vice president and general manager: "The brand is evolving…to illustrate that the show is about the whole ecosystem of Apple products." Other changes include greater emphasis on how Apple products are used in media, and a new name for the expert training component, "Tech Talks." It runs January 26-28 at the Moscone West convention center in San Francisco. Cnet:


British historian and journalist Nicholas Foulkes's new book, "Bals: Legendary Costume Balls of the Twentieth Century" (Assouline), explores the eccentric world of the past century's most lavish costume balls. Here's a slideshow with some of the book’s inspirational images:


ABROAD: Eventbrite opened a London office Wednesday with U.K. sales, marketing, and support teams. The company also launched a localized web site.

BOSTON: The Millennium Bostonian hotel has holiday menus starting at $27 per guest and bar packages starting at $17 per head.

CHICAGO: Local agency, Sponge, created and produced a short film, "Sabina," that was broadcast live at the Clinton Foundation Gala.

AIDS Foundation of Chicago's "World of Chocolate" will return to the Hilton December 1. The benefit will offer treats from more than 30 chocolatiers, restaurants, and caterers.

Katie Jackson-Meara, formerly the marketing and events manager at CS Magazine, is leaving Modern Luxury to focus on her new wedding and event planning business, So Dressed Up.

Virgin Hotels will open a Chicago property in the fall of 2013. The 250-room property will take over a 27-story Art Decor building at 203 North Wabash Ave. Breaking Travel News:

LAS VEGAS: Live Nation Entertainment announced an agreement with Los Angeles-based concert promoters Andrew Hewitt and Bill Silva covering Southern California and Las Vegas, two of the largest music markets in North America. In their new roles, Hewitt and Silva will join the Live Nation team in overseeing the booking, marketing, and promotion of the company's concerts in those areas.

LOS ANGELES: Mario Del Pero and Ellen Chen, owners of the Mendocino Farms sandwich shops, have announced the opening of their new American restaurant, Blue Cow kitchen and bar, slated to open in January.

Country artist Jason Aldean and Lady Gaga are the first performers announced for "The Grammy Nominations Concert Live: Countdown To Music's Biggest Night." LL Cool J is set to host the one-hour special November 30 at the Nokia Theatre L.A. Live.

Officially kicking off the Girl Scouts' 100th anniversary celebrations is "Girltopia: The World of Girl," October 29 at the Los Angeles Convention Center. The sold-out event expects 12,000 attendees for more than 150 interactive exhibits on the expo floor.

Further demonstrating its marketing drama, Red Bull sent its "Red Bull Air Force" to perform skydives and wingsuit swoops over the Hollywood sign. The team performed several jumps, exiting a helicopter at 8,000 feet, buzzing the sign at more than 100 miles per hour, and landing in nearby Lake Hollywood Park. Red Bull spokesman Scott Houston told the L.A. Weekly the whole thing was legal and approved by the FAA. The Weekly also has video of the stunt:

MIAMI/SOUTH FLORIDA: Philippe by Philippe Chow is re-opening November 16 on Ocean Drive. The 6,000-square-foot restaurant will feature a retractable roof, open kitchen, and private wine room for 35.

Miami beat out other cities for WrestleMania, being held April 1. The city expects to reap $60 million in tourist spending. Miami Herald:

NEW YORK: The American Friends of the Israel Museum's annual dinner at Cipriani 42nd Street Monday drew 450 guests who were greeted by a violin quartet. David Stark designed a ribbon sculpture that was suspended from the ceiling. WWD:

The theme for the 28th Annual Alzheimer's Association Rita Hayworth Gala at the Waldorf-Astoria Tuesday was "Hollywood Glamour" in honor of the screen legend. WWD:

Ad Age is hosting its second annual Media Evolved conference November 15 at the Metropolitan Pavilion. Speakers include Conde Nast president Bob Sauerberg, PepsiCo global head of digital Shiv Singh, and L'Oreal chief marketing officer Marc Speichert.

The Pavilion of Art & Design New York art fair is November 10-14 at the Park Avenue Armory.

We hear Shiraz Events is looking for a catering manager with at least two years of experience.

The Wired store will be opened November 18-December 24 in Times Square. Items for sale include electronics, games, and design fixtures.

The International Council of Shopping Centers created a social media application that provides the ability to view the latest I.C.S.C. events and trends. The new app has three sections: conference, agenda, and a social media.

ORLANDO: A list of local Halloween events from Visit Orlando:

The national launch of Andy Hilfiger's new clothing line, Andrew Charles, comes to Macy's at the Mall at Millenia tonight. The event will include appearances by Hilfiger and a performance by the Click Clack Boom band. Not scheduled to appear: Steven Tyler, who served as Hilfiger's inspiration for the line and who performed at the New York launch party earlier this month.

Bowling and basketball are on the schedule for a fund-raiser hosted by the Orlando Magic's Dwight Howard and his D12 Foundation. The event will begin with a celebrity bowling tournament November 12 at Boardwalk Bowl, followed by an all-star basketball game the next day at U.C.F. Arena.

TORONTO: The Recycling Council of Ontario awarded Exhibition Place with the Silver Facility Management Award at the Waste Minimization Ceremony October 19 for its GreenSmart program.

WASHINGTON: 901 Restaurant & Bar recently began offering lunch. Open at 11 a.m. on weekdays, the Penn Quarter venue will be serving up entrees priced at $7 to $14.

The third annual "Walk This Way" fashion event, presented by Becky's Fund and Eric Finn Custom Clothiers, is November 2 at the Andrew W. Mellon Auditorium.


YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Matthew Mogavero, Jana Schiowitz, Anna Sekula, Courtney Thompson, and Katherine Zoeller in New York.

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