BIZBASH CALL SHEET — #346 — Tuesday, 09.11.12
++ Sponsored by Event Leadership Institute ++
Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet: [email protected]
Subscribe: info.bizbash.com/callsheet.html
* INCOMING *
1. SOCIAL MARKETING: Whether or not a social media manager can be called a marketer, and vice versa, has been up for debate for quite some time now. To dig deeper, AdWeek talks to young social-media types and veterans in the digital marketing space. AdWeek: “'People are struggling to define the role,’ says MKG’s [Dave] Brown. ‘No one is sure what to call us. No one is sure what to pay us...'" http://bit.ly/QzVccW
2. MARKETING MONEY-MAKERS: AdAge looks at who controls the marketing budgets at 21 major brands. "'In an environment where the chief marketing officer is charged with everything from global expansion to customer research and agency relations (not to mention his or her department's ROI) the day-to-day management of those multimillion-dollar ad outlays is often handled a level or two down." http://bit.ly/P7EkMG
3. MARKET PUSH: Brands, including BET for its October 6 Hip-Hop Awards show, are starting to use push notifications—opt-in text messages—on mobile apps to increase brand messaging. AdWeek: "Brands can use push notifications to target users by location down to the street level as well as by their app users’ demonstrated interests. While the notion might seem invasive on its face, marketers are counting on digital natives and older tech-savvy consumers growing comfortable with such tactics as smartphones become more pervasive and users’ expectations change." http://bit.ly/S6OmMg
4. MEDIA SUMMIT: Mashable announced its one-day Mashable Media Summit on November 2 in New York. The conference will explore how new technologies are redefining media and marketing with a lineup that includes experts from Facebook, Tumblr, Hearst, LinkedIn, and PBS Digital Studio. http://on.mash.to/QaiD08
++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++
Check out our editor's collection of top-rated video chapters from our class library, and sharpen your event insight. Our Suggested Summer Learning compilation includes content from David Merrell, Jes Gordon, Mindy Weiss, Preston Bailey, Mary Wittenberg, Colja Dams, and others. 41 minutes | 10 clips | lots of ideas
* LOCAL NEWS *
BOSTON: Lolo Event Design will produce the Atrium School's 30th anniversary event on October 20.
CHICAGO: The Sofitel Chicago has a new "De-Light" menu of low-calorie fare. Available for private events, the menu includes red snapper sashimi, baby beet salad, and a sorbet trio.
Revae Schneider of Femme du Copue will host a one-year anniversary party on October 2 at the Ivy Room. The event will have a 1920s, Parisian look inspired by the film Midnight in Paris.
Us Too International Prostate Cancer Education & Support Network will host the “Blues for Blue Concert” on September 22 at the Park West Theater in Lincoln Park and will feature the Original Blue Brothers Band.
LAS VEGAS: Rock ‘N Roll Wine will host the “Wine Amplified Festival” and “Bubbles & Chocolate” events at Mandalay Bay Beach this coming weekend with food, wine, and live music.
President Obama will speak to a rally in Las Vegas on Wednesday at Cashman Center, which has a capacity of 10,000. Las Vegas Review-Journal: http://bit.ly/PSZUmI
KTNV covers the local Las Vegas economic boost from Pride celebrations: http://bit.ly/PTceU4
LOS ANGELES: Gene Simmons and Wolfgang Puck announced Monday at L.A. Live that they will join forces with AEG to create the largest Oktoberfest celebration in Southern California. In collaboration with Rock & Brews, a restaurant founded by Simmons and business partner Michael Zislis, Rocktoberfest will take place October 15 to 21 and include DJs and live bands, celebrity guests, beer-friendly cuisine, a craft beer festival, and collectible merchandise.
L.A. Times editorial on AEG's effort to build a football stadium in downtown Los Angeles: "AEG imagines the venue hosting the Final Four of college basketball and other major events. Each of those means traffic congestion, air pollution, inconvenience, expense and, in some cases, displacement." http://lat.ms/QxvEgy
Four Seasons Hotel Los Angeles at Beverly Hills is introducing a new "Power Lunch" menu for events, offered at $38 per person. The two-course lunch is served in one of the Four Seasons' private event rooms, which seats 50 people.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: In an effort to promote the Miami-Dade County as a tourist hot spot, the Greater Miami Convention & Visitors Bureau's lifestyle and boutique hotels team is co-hosting Daily Style Sessions events during Mercedes-Benz Fashion Week in New York. The invite-only events at the Empire Hotel rooftop lounge include music, salon services, gifts, and a chance to win tickets to Miami's Fashion Week Swim. South Florida Business Journal: http://bit.ly/PWCyN2
NEW YORK: According to Mayor Bloomberg, the more than 500 shows that take place throughout Manhattan during Fashion Week should generate $865 million and attract 230,000 people. Crain's New York: http://bit.ly/P8lCV5
A new partnership program for the Department of Parks and Recreation and IMG Consulting would allow corporate sponsors to place ads and hold events at city dog runs. Metro New York: http://bit.ly/OmEMJZ
On Monday night, the eve of the 11th anniversary of the terrorist attacks, an agreement was finally reached about funding for the September 11 Memorial and Museum. The Daily Beast: "All work at the memorial was halted last year over disagreements about funding, financing, and oversight. At the heart of the dispute is $300 million that Port Authority said it was owed by the museum for additional design and construction costs, a point of contention the Port Authority said it would drop in exchange for financial oversight of the museum." http://bit.ly/U5Z7QE
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Brazilian Steakhouse Fogo de Chão has hired Kiff Gelbwaks as sales and marketing manager.
TORONTO: Oyster.com rates the Park Hyatt, Cambridge Suites Hotel, Pantages Hotel, Cosmopolitan Hotel, and Ritz-Carlton as the best hotels in Toronto. http://bit.ly/P5tLcF
The TDot TV Lounge took over the Bata Shoe Museum in Yorkville this weekend to host its third interview lounge and gifting suite. Elle Cuisine provided catering; We Bake in Heels plied guests with cupcakes and macaroons; and Prairie Organic Vodka, Heineken Beer, and Glaceau VitaminWater and SmartWater hosted the bar.
The National Business for the Arts Partnership Awards takes place at the Carlu on October 4.
Artbound's Party at Maison on September 27 will have a Footloose theme.
WASHINGTON: The annual H Street Festival on September 15 will feature live music, fashion shows, the Baltimore Rock Opera Society, food, drinks, and art. Last year the event attracted more than 50,000 visitors. NBC Washington:http://bit.ly/NzeQUQ
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
++ Sponsored by Event Leadership Institute ++
Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet: [email protected]
Subscribe: info.bizbash.com/callsheet.html
* INCOMING *
1. SOCIAL MARKETING: Whether or not a social media manager can be called a marketer, and vice versa, has been up for debate for quite some time now. To dig deeper, AdWeek talks to young social-media types and veterans in the digital marketing space. AdWeek: “'People are struggling to define the role,’ says MKG’s [Dave] Brown. ‘No one is sure what to call us. No one is sure what to pay us...'" http://bit.ly/QzVccW
2. MARKETING MONEY-MAKERS: AdAge looks at who controls the marketing budgets at 21 major brands. "'In an environment where the chief marketing officer is charged with everything from global expansion to customer research and agency relations (not to mention his or her department's ROI) the day-to-day management of those multimillion-dollar ad outlays is often handled a level or two down." http://bit.ly/P7EkMG
3. MARKET PUSH: Brands, including BET for its October 6 Hip-Hop Awards show, are starting to use push notifications—opt-in text messages—on mobile apps to increase brand messaging. AdWeek: "Brands can use push notifications to target users by location down to the street level as well as by their app users’ demonstrated interests. While the notion might seem invasive on its face, marketers are counting on digital natives and older tech-savvy consumers growing comfortable with such tactics as smartphones become more pervasive and users’ expectations change." http://bit.ly/S6OmMg
4. MEDIA SUMMIT: Mashable announced its one-day Mashable Media Summit on November 2 in New York. The conference will explore how new technologies are redefining media and marketing with a lineup that includes experts from Facebook, Tumblr, Hearst, LinkedIn, and PBS Digital Studio. http://on.mash.to/QaiD08
++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++
Check out our editor's collection of top-rated video chapters from our class library, and sharpen your event insight. Our Suggested Summer Learning compilation includes content from David Merrell, Jes Gordon, Mindy Weiss, Preston Bailey, Mary Wittenberg, Colja Dams, and others. 41 minutes | 10 clips | lots of ideas
* LOCAL NEWS *
BOSTON: Lolo Event Design will produce the Atrium School's 30th anniversary event on October 20.
CHICAGO: The Sofitel Chicago has a new "De-Light" menu of low-calorie fare. Available for private events, the menu includes red snapper sashimi, baby beet salad, and a sorbet trio.
Revae Schneider of Femme du Copue will host a one-year anniversary party on October 2 at the Ivy Room. The event will have a 1920s, Parisian look inspired by the film Midnight in Paris.
Us Too International Prostate Cancer Education & Support Network will host the “Blues for Blue Concert” on September 22 at the Park West Theater in Lincoln Park and will feature the Original Blue Brothers Band.
LAS VEGAS: Rock ‘N Roll Wine will host the “Wine Amplified Festival” and “Bubbles & Chocolate” events at Mandalay Bay Beach this coming weekend with food, wine, and live music.
President Obama will speak to a rally in Las Vegas on Wednesday at Cashman Center, which has a capacity of 10,000. Las Vegas Review-Journal: http://bit.ly/PSZUmI
KTNV covers the local Las Vegas economic boost from Pride celebrations: http://bit.ly/PTceU4
LOS ANGELES: Gene Simmons and Wolfgang Puck announced Monday at L.A. Live that they will join forces with AEG to create the largest Oktoberfest celebration in Southern California. In collaboration with Rock & Brews, a restaurant founded by Simmons and business partner Michael Zislis, Rocktoberfest will take place October 15 to 21 and include DJs and live bands, celebrity guests, beer-friendly cuisine, a craft beer festival, and collectible merchandise.
L.A. Times editorial on AEG's effort to build a football stadium in downtown Los Angeles: "AEG imagines the venue hosting the Final Four of college basketball and other major events. Each of those means traffic congestion, air pollution, inconvenience, expense and, in some cases, displacement." http://lat.ms/QxvEgy
Four Seasons Hotel Los Angeles at Beverly Hills is introducing a new "Power Lunch" menu for events, offered at $38 per person. The two-course lunch is served in one of the Four Seasons' private event rooms, which seats 50 people.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: In an effort to promote the Miami-Dade County as a tourist hot spot, the Greater Miami Convention & Visitors Bureau's lifestyle and boutique hotels team is co-hosting Daily Style Sessions events during Mercedes-Benz Fashion Week in New York. The invite-only events at the Empire Hotel rooftop lounge include music, salon services, gifts, and a chance to win tickets to Miami's Fashion Week Swim. South Florida Business Journal: http://bit.ly/PWCyN2
NEW YORK: According to Mayor Bloomberg, the more than 500 shows that take place throughout Manhattan during Fashion Week should generate $865 million and attract 230,000 people. Crain's New York: http://bit.ly/P8lCV5
A new partnership program for the Department of Parks and Recreation and IMG Consulting would allow corporate sponsors to place ads and hold events at city dog runs. Metro New York: http://bit.ly/OmEMJZ
On Monday night, the eve of the 11th anniversary of the terrorist attacks, an agreement was finally reached about funding for the September 11 Memorial and Museum. The Daily Beast: "All work at the memorial was halted last year over disagreements about funding, financing, and oversight. At the heart of the dispute is $300 million that Port Authority said it was owed by the museum for additional design and construction costs, a point of contention the Port Authority said it would drop in exchange for financial oversight of the museum." http://bit.ly/U5Z7QE
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Brazilian Steakhouse Fogo de Chão has hired Kiff Gelbwaks as sales and marketing manager.
TORONTO: Oyster.com rates the Park Hyatt, Cambridge Suites Hotel, Pantages Hotel, Cosmopolitan Hotel, and Ritz-Carlton as the best hotels in Toronto. http://bit.ly/P5tLcF
The TDot TV Lounge took over the Bata Shoe Museum in Yorkville this weekend to host its third interview lounge and gifting suite. Elle Cuisine provided catering; We Bake in Heels plied guests with cupcakes and macaroons; and Prairie Organic Vodka, Heineken Beer, and Glaceau VitaminWater and SmartWater hosted the bar.
The National Business for the Arts Partnership Awards takes place at the Carlu on October 4.
Artbound's Party at Maison on September 27 will have a Footloose theme.
WASHINGTON: The annual H Street Festival on September 15 will feature live music, fashion shows, the Baltimore Rock Opera Society, food, drinks, and art. Last year the event attracted more than 50,000 visitors. NBC Washington:http://bit.ly/NzeQUQ
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
