Josh WimmerLas VegasCall Sheet #359: Instagram Tops Twitter, Taiwan for Trade Shows, Facebook and Gates CollaborateSeptember 28, 2012Event Production & FabricationCall Sheet #358: Department Store in Legos, Facebook Measurement, Brand Banter on TwitterSeptember 27, 2012StrategyCall Sheet #357: Social Media Fund-Raising, Progressive Insurance Auction, Celebrities Who Donated to Presidential CandidatesSeptember 26, 2012Social EventsCall Sheet #356: Popularity of Vegan Dining, Funerals for Failed Startups, GPS in Candy BarsSeptember 25, 2012Opinion & ExpertsCall Sheet #355: Emmys' Twitter Prank, Alzheimer Awareness App, Car Brands Not Social EnoughSeptember 24, 2012Programming & EntertainmentCall Sheet #354: Kickstarter for Events, Overwhelming Hotel Demands, iPhone Line MarketingSeptember 21, 2012Programming & EntertainmentCall Sheet #353: Aniston Is Pregnant (in Ads), Twitter Helps Facebook Referrals, Warby Parker on TVSeptember 20, 2012Programming & EntertainmentCall Sheet #352: AEG For Sale, Leveraging Facebook Groups, Benetton's Provocative CampaignSeptember 19, 2012GlobalCall Sheet #351: Australian Open Targets Asia, Tech Conference Rivals, Summer Sees Hotel Rates RiseSeptember 18, 2012Experiential Marketing, Activations & SponsorshipsCall Sheet #350: iPhone-Controlled Lighting, Fashion Week's Twitter Impact, Anniversary MarketingSeptember 17, 2012Page 1 of 2Next PageTop StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena