BIZBASH CALL SHEET — #350 — Monday, 09.17.12
++ Sponsored by Event Leadership Institute ++
Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet: [email protected]
Subscribe: info.bizbash.com/callsheet.html
* INCOMING *
1. SMART LIGHT: LIFX, a Kickstarter project that aims to create a Wi-Fi connected, smartphone-controlled lightbulb, has raised $260,000 so far. The project, which is featured on Reddit, isn't just of interest to technology folks, but for the event industry too. Mashable: "The project creators claim the smartphone app will also let you choose any brightness for a specific bulb, a room, or a whole house, visualize music, assemble your lights into ‘groups,’ and more." http://on.mash.to/O8rTDF
2. FASHION CHATTER: Social media agency Whispr Group reported Mercedes-Benz Fashion Week-related Twitter volume was up a third from last season and double that of last September's shows, bringing the grand total of tweets to 670,000. According to the findings, Victoria Beckham earned the most tweets during the New York event, beating out Marc Jacobs and Diane von Furstenberg, while the #NYFW hashtag had more than seven times the engagement of #MBFW. Mashable: http://on.mash.to/SLxocZ
3. DIAMOND JUBILEE: Woman's Day turns 75 this year and, like a growing number of other brands, is celebrating the big milestone with an event for consumers. The New York Times: "Elaborate anniversary observances are part of a trend on Madison Avenue called comfort marketing, using nostalgia to woo consumers during uncertain economic times ... Still, there is a sense, particularly for print media, that brand stewards must strive for, as [Susan Spencer, the magazine's editor in chief] put it, 'a delicate balance, without question'—capitalizing on longevity without coming off as too long in the tooth to be contemporary." http://nyti.ms/UeGABP
4. ONE-TIME RUN: After just one run, the New York City Ironman Triathlon will not be returning in 2013, a decision organizers claim has to do with the logistical challenges of hosting it in a large urban area and not the death of a competitor during last month's inaugural race. Bloomberg Businessweek: http://buswk.co/Ov7YyD
5. SOCIAL STRATEGY: Alex Frias, co-founder of brand experience agency Track Marketing Group, gives his top five strategies to make events more engaging on social channels. Forbes: "As more and more brands look to socialize their events, marketers need to integrate social media into the fabric of the event from the very beginning of the planning process. An integrated, holistic approach will trigger the best results—where social is the thread that touches all elements of the event, from beginning to end." http://onforb.es/RWxCLP
6. WHO'S BEHIND THE SCENES: In a list that doesn't include names that make the cover of Forbes, but are innovative in their own way, AdWeek has a rundown of the top 50 influential people in the media, advertising, entertainment, technology, and consumer brands industries. The list includes the digital directors of the Obama and Romney presidential campaigns and the vice president of cookies and marketing services at Kraft Foods. AdWeek: http://bit.ly/PkWaMk
++ A WORD FROM OUR SPONSOR: EVENT LEADERSHIP INSTITUTE ++
Webinar on Tuesday, September 25: "Teleprompters 101." Learn what types of presentations warrant the use of prompters, how to pick the right type of prompter, and tips for guiding your speakers on how to use them. Click here for details.
* EVENT INNOVATION FORUM SPEAKER PREVIEW *
EventQuest's John Schwartz wrote this column for us about how he built an event business in the Middle East, including this story from a meeting with a new client: "The climax was when they said, as an honored guest, I should eat the brain, which they scooped out of the goat’s head with their fingers." http://bizba.sh/SthayN
Schwartz will also speak about his experiences abroad during the Event Innovation Forum at the BizBash IdeaFest in New York on October 24. More about Event Innovation Forum speakers, topics, and registration info: http://bizba.sh/SblYZy
* LOCAL NEWS *
COAST TO COAST: The International Festivals & Events Association and Zambelli Fireworks announced Charlie Clint from the Portland Rose Festival Foundation as the recipient of the 2012 IFEA/Zambelli Fireworks Volunteer of the Year Award.
BOSTON: Legal Sea Foods will kick off its annual Oyster Festival on Wednesday. Through October 16, the restaurant will offer special menu items including oyster shooters; various locations will also host oyster events.
“Ted's Fall Folly,” a customer appreciation event, will take place at the Ted Baker London store on Newbury Street on September 19. The event includes discounts, specialty cocktails, and desserts.
Theatre1 will host the 28th Boston Film Festival from September 20 to 24.
CHICAGO: Fatpour Tap Works is now open on Division. The two-story venue hosts private events, has some 40 flat-screen TVs, and serves specialty burgers and more than 200 types of beer.
LAS VEGAS: America’s Got Talent Live in Las Vegas debuts on September 26 at the Palazzo.
LOS ANGELES: Don Mischer has been selected to direct the 85th Academy Awards for his third consecutive year. Los Angeles Times: http://lat.ms/NsHlJ0
Lisa Jammal, of LJAMPR and the Tweet Squad, has been named head of media relations for Mission Los Angeles.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Expand the Love Music and Arts Festival on September 22 will include live music and DJ sets, visionary artists, and yoga.
NEW YORK: Old Navy hosted a runway show in Bryant Park last Friday, and the models that showed off the new denim line were volunteers that received runway coaching and free jeans. http://bit.ly/PiSYjQ
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Starting in November, a restaurant inside Disney's Magic Kingdom will serve beer and wine during dinner. The new Be Our Guest restaurant is part of the Fantasyland expansion and will serve French cuisine. Orlando Sentinel: http://thesent.nl/Q6wp17
The Orlando Home Show returns October 5-7 and will offer essential gardening and home improvement tips.
TORONTO: Downtown Toronto Hotels’ has a new booking website that offers customers the lowest internet rates at five Toronto hotels, as well as exclusive deals, packages, and promotions. http://bit.ly/PBY64w
WASHINGTON: LivingSocial's Craft Beer and Food Truck Festival on September 29 at the Fairground Container Park will include craft beer, food trucks, live music, artwork, and a variety of games.
Reginald Van Lee, board chairman of the Washington Performing Arts Society, accepted the 2012 Mayor’s Award for Excellence in Service to the Arts. http://bit.ly/QMukK3
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
++ Sponsored by Event Leadership Institute ++
Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet: [email protected]
Subscribe: info.bizbash.com/callsheet.html
* INCOMING *
1. SMART LIGHT: LIFX, a Kickstarter project that aims to create a Wi-Fi connected, smartphone-controlled lightbulb, has raised $260,000 so far. The project, which is featured on Reddit, isn't just of interest to technology folks, but for the event industry too. Mashable: "The project creators claim the smartphone app will also let you choose any brightness for a specific bulb, a room, or a whole house, visualize music, assemble your lights into ‘groups,’ and more." http://on.mash.to/O8rTDF
2. FASHION CHATTER: Social media agency Whispr Group reported Mercedes-Benz Fashion Week-related Twitter volume was up a third from last season and double that of last September's shows, bringing the grand total of tweets to 670,000. According to the findings, Victoria Beckham earned the most tweets during the New York event, beating out Marc Jacobs and Diane von Furstenberg, while the #NYFW hashtag had more than seven times the engagement of #MBFW. Mashable: http://on.mash.to/SLxocZ
3. DIAMOND JUBILEE: Woman's Day turns 75 this year and, like a growing number of other brands, is celebrating the big milestone with an event for consumers. The New York Times: "Elaborate anniversary observances are part of a trend on Madison Avenue called comfort marketing, using nostalgia to woo consumers during uncertain economic times ... Still, there is a sense, particularly for print media, that brand stewards must strive for, as [Susan Spencer, the magazine's editor in chief] put it, 'a delicate balance, without question'—capitalizing on longevity without coming off as too long in the tooth to be contemporary." http://nyti.ms/UeGABP
4. ONE-TIME RUN: After just one run, the New York City Ironman Triathlon will not be returning in 2013, a decision organizers claim has to do with the logistical challenges of hosting it in a large urban area and not the death of a competitor during last month's inaugural race. Bloomberg Businessweek: http://buswk.co/Ov7YyD
5. SOCIAL STRATEGY: Alex Frias, co-founder of brand experience agency Track Marketing Group, gives his top five strategies to make events more engaging on social channels. Forbes: "As more and more brands look to socialize their events, marketers need to integrate social media into the fabric of the event from the very beginning of the planning process. An integrated, holistic approach will trigger the best results—where social is the thread that touches all elements of the event, from beginning to end." http://onforb.es/RWxCLP
6. WHO'S BEHIND THE SCENES: In a list that doesn't include names that make the cover of Forbes, but are innovative in their own way, AdWeek has a rundown of the top 50 influential people in the media, advertising, entertainment, technology, and consumer brands industries. The list includes the digital directors of the Obama and Romney presidential campaigns and the vice president of cookies and marketing services at Kraft Foods. AdWeek: http://bit.ly/PkWaMk
++ A WORD FROM OUR SPONSOR: EVENT LEADERSHIP INSTITUTE ++
Webinar on Tuesday, September 25: "Teleprompters 101." Learn what types of presentations warrant the use of prompters, how to pick the right type of prompter, and tips for guiding your speakers on how to use them. Click here for details.
* EVENT INNOVATION FORUM SPEAKER PREVIEW *
EventQuest's John Schwartz wrote this column for us about how he built an event business in the Middle East, including this story from a meeting with a new client: "The climax was when they said, as an honored guest, I should eat the brain, which they scooped out of the goat’s head with their fingers." http://bizba.sh/SthayN
Schwartz will also speak about his experiences abroad during the Event Innovation Forum at the BizBash IdeaFest in New York on October 24. More about Event Innovation Forum speakers, topics, and registration info: http://bizba.sh/SblYZy
* LOCAL NEWS *
COAST TO COAST: The International Festivals & Events Association and Zambelli Fireworks announced Charlie Clint from the Portland Rose Festival Foundation as the recipient of the 2012 IFEA/Zambelli Fireworks Volunteer of the Year Award.
BOSTON: Legal Sea Foods will kick off its annual Oyster Festival on Wednesday. Through October 16, the restaurant will offer special menu items including oyster shooters; various locations will also host oyster events.
“Ted's Fall Folly,” a customer appreciation event, will take place at the Ted Baker London store on Newbury Street on September 19. The event includes discounts, specialty cocktails, and desserts.
Theatre1 will host the 28th Boston Film Festival from September 20 to 24.
CHICAGO: Fatpour Tap Works is now open on Division. The two-story venue hosts private events, has some 40 flat-screen TVs, and serves specialty burgers and more than 200 types of beer.
LAS VEGAS: America’s Got Talent Live in Las Vegas debuts on September 26 at the Palazzo.
LOS ANGELES: Don Mischer has been selected to direct the 85th Academy Awards for his third consecutive year. Los Angeles Times: http://lat.ms/NsHlJ0
Lisa Jammal, of LJAMPR and the Tweet Squad, has been named head of media relations for Mission Los Angeles.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Expand the Love Music and Arts Festival on September 22 will include live music and DJ sets, visionary artists, and yoga.
NEW YORK: Old Navy hosted a runway show in Bryant Park last Friday, and the models that showed off the new denim line were volunteers that received runway coaching and free jeans. http://bit.ly/PiSYjQ
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Starting in November, a restaurant inside Disney's Magic Kingdom will serve beer and wine during dinner. The new Be Our Guest restaurant is part of the Fantasyland expansion and will serve French cuisine. Orlando Sentinel: http://thesent.nl/Q6wp17
The Orlando Home Show returns October 5-7 and will offer essential gardening and home improvement tips.
TORONTO: Downtown Toronto Hotels’ has a new booking website that offers customers the lowest internet rates at five Toronto hotels, as well as exclusive deals, packages, and promotions. http://bit.ly/PBY64w
WASHINGTON: LivingSocial's Craft Beer and Food Truck Festival on September 29 at the Fairground Container Park will include craft beer, food trucks, live music, artwork, and a variety of games.
Reginald Van Lee, board chairman of the Washington Performing Arts Society, accepted the 2012 Mayor’s Award for Excellence in Service to the Arts. http://bit.ly/QMukK3
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
