September 19, 2016: Emmys Ceremony Emphasizes Diversity and Politics, Nielsen Study Sheds Light on Hispanic Attendance and Brand Sponsors at Live Music Events, Twitter Releases Ratings for First N.F.L. Live Stream

1. EMMYS CEREMONY EMPHASIZES DIVERSITY AND POLITICS: Game of Thrones, The People vs. OJ Simpson: American Crime Story, and Veep were all big winners at the 68th annual Primetime Emmy Awards on Sunday. But the ceremony also highlighted a celebration of racial diversity—which people are still criticizing the Oscars for lacking—and featured numerous political moments including jokes from Jimmy Kimmel and in winners’ acceptance speeches. CNN: “Nevertheless, the Television Academy recognized a dozen networks and streaming services, illustrating just how much quality television is emanating from a wide variety of sources. That included major honors for channels seldom or never feted on Emmy night, such as actors Rami Malek for USA's ‘Mr. Robot’ and Tatiana Maslany for BBC America's ‘Orphan Black.’ On terms of politics, Kimmel's monologue included a lighthearted crack in which he suggested deporting ‘The Apprentice’ producer Mark Burnett (who was born in the U.K.) if Trump wins the election. Several other winners and presenters made pointedly clear their sympathies don't reside with the Republican nominee. … The nature of the winners injected an additional element of politics. ‘Transparent’ star Jeffrey Tambor and series creator Jill Soloway both delivered pleas on behalf of the transgender community, with the former asking Hollywood to give more transgender talent a chance. In graceful notes, the producers incorporated tributes to Garry Shandling and Garry Marshall, two titans of TV comedy who passed away. Kimmel's bit about Maggie Smith not showing up also paid off when she won for ‘Downton Abbey,’ as did having Matt Damon rib the ABC host when he lost to HBO's John Oliver in the variety series category. The producers also fell into a predictable trap. Because the networks that televise the Emmys (this year, ABC) don't like to let the awards run long the way the Oscars regularly do, windy thank-you speeches in the early going force them to tighten the show as the evening wears on, which meant rudely playing off some recipients.” http://cnn.it/2cXK8xG

2. NIELSEN STUDY SHEDS LIGHT ON HISPANIC ATTENDANCE AND BRAND SPONSORS AT LIVE MUSIC EVENTS: Nielsen’s annual “Music 360” survey has found that Hispanics spend more money attending live music events than any other population segment in the nation. The survey also found that brands that sponsor live streams get higher approval ratings. Billboard: “Broken down, Hispanics spend the vast majority of their music money on live music, with 35 percent combined concerts/festivals. DJ events are widely popular as well, with a 17 percent share, and 8 percent for small sessions. Hispanics also spend roughly the same amount of their music money on buying music, 11 percent for both physical and digital formats, but only six percent of funds on a paid streaming service. Overall, Hispanics spend a whopping 90 percent more on music than the general population, Nielsen found, with music taking up approximately 16 percent of their overall entertainment spending compared to 6 percent for the general population. As for the total population, people are unsurprisingly spending most of their scratch on live music events—44 percent combined concerts/festivals—and 8 percent for DJs. … As they have in previous ‘360’ surveys, Nielsen asked music fans about branding and sponsorships of live music and streaming. The data found that people who pay for a streaming service are twice as likely to view a music or media company favorable for sponsoring a playlist. A brand that sponsors a live-streamed concert also has a far greater chance of getting a seal of approval from Hispanics (126 percent), festival fans (115 percent) and even notoriously picky teens (43 percent). The survey also found that festival-sponsoring brands get higher favorability ratings if they do things like offer product giveaways or host an air-conditioned tent at events. Sponsoring a new or existing festival is also a good way to gain potential customers, Nielsen found.” http://bit.ly/2d6vhR1

3. TWITTER RELEASES RATINGS FOR FIRST N.F.L. LIVE STREAM: Twitter has released the viewership numbers of its first N.F.L. live stream, which took place on Thursday. The game between the New York Jets and Buffalo Bills drew 2.3 million viewers globally. The Drum: “In comparison, the average television viewership for the Jets-Bills game across CBS and the NFL Network was 15.4 million viewers. A total of 48.1 million people watched at least one minute of the game on television, and 2.4 million watched it on a digital platform, such as Twitter, NFL mobile from Verizon and digital CBS platforms. The live stream also broke new ground by being the first time Twitter has sold ads for live sports video. The ad packages for its 10 game deal with the NFL reportedly range from £1m to $8m and have already attracted Sony, Nestlé SA and Anheuser-Busch InBev. The viewership numbers of the NFL live streams aim to illustrate Twitter's value as a live events platform to advertisers at a time of heated competition from the likes of Facebook and Snapchat.” http://bit.ly/2dajU7z

* LOCAL NEWS *

AUSTIN:  Spa by JW has opened at the JW Marriott Austin, which is managed by White Lodging Services. The spa has nine treatment rooms that offer massages, nail treatments, Express Spa Suites, and HydraFacial services. 

Wizard World Comic Con will take place Friday through Sunday at the Austin Convention Center. The pop culture event will have appearances from Sebastian Stan, Bruce Campbell, Charlie Cox, and William Shatner.

CHICAGO:  The 28th annual Oyster Fest, presented by Shaw's Crab House, will take place September 30 at Hubbard and Rush streets.

DETROIT:  Lifestyle brand Shinola plans to open a Shinola hotel in downtown Detroit in 2018. Shinola founder Tom Kartsotis’ venture capital firm Bedrock is working with Gachot Studios and Kraemer Design Group for the 130-room hotel. NoHo Hospitality has signed on to manage the hotel’s food and beverage program.

LOS ANGELES:  Face Forward, an organization that helps women who are victims of violent and disfiguring crimes, will host its seventh annual charity gala Saturday at Vibiana. The event will have a "Havana Nights" theme.

On November 5, Design Industries Foundation Fighting AIDS (Diffa) will launch the California edition of its fund-raiser Picnic by Design in a partnership with WestEdge Design Fair. During the fourth annual WestEdge Design Fair, guests can view and bid on the specialty baskets throughout the show and online from November 3-5. 

For information on upcoming events in Los Angeles, visit Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  The seventh annual Nashville Songwriters Florida Sunshine Tour will take place October 6-8 at Sandestin Golf and Beach Resort in South Walton. The free concert series will showcase Broadcast Music Inc. songwriters such as Aaron Barker, Kent Blazy, Megan Linville, and Even Stevens.

Upland, the New York eatery that serves California cuisine, is opening a second outpost in Miami Beach's South Point neighborhood on a date to be announced. Upland owner Stephen Starr has enlisted interior-design firm Roman and Williams, which designed the New York restaurant, to handle the same duties for the Miami location.

NEW YORK:  On September 27, the Nascar Foundation will host is first New York fete to celebrate "10 Years of Giving" and to honor its founder, Betty Jane France, who passed away last month. Hosted by the France family, the event will take place at the Marriott Marquis in Times Square. Sara Bareilles will perform at the gala, which will also honor NBC Sports Group chairman Mark Lazarus. Several Nascar stars will attend, including Richard Petty, Rusty Wallace, Jimmie Johnson, Kyle Busch, and Danica Patrick.

The 14+ Foundation's annual cocktail benefit, which celebrates children's education in Africa, will take place October 6 at Vandal.

The Elton John AIDS Foundation will host its 15th annual An Enduring Vision gala at Cipriani Wall Street on November 2. This year’s honorees are United Nations Secretary-General Ban Ki-moon and philanthropists Frank Giustra and Steve Tisch. Bravo's Andy Cohen will host the event.

The third annual Flame Con, an L.G.B.T.-focused comic-book convention, will take place August 19-20, 2017, at the New York Marriott at the Brooklyn Bridge. Previous attendees are being offered the chance to get discounted admission prices before badges go on sale to the general public on January 1.

For information on upcoming events in New York, visit Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO/CENTRAL FLORIDA:  The American International Motorcycle Expo (AIMExpo) is October 13-16 at the Orange County Convention Center in Orlando, where it has been held since its inception in 2013. Starting next year the event will relocate to Columbus, Ohio.

Development is underway for two hotels adjacent to the Mall at Millenia. A SpringHill Suites by Marriott and a Residence Inn by Marriott are expected to open in December 2017.

Experience Kissimmee has appointed Michelle Moore as director of sales for the destination marketing organization.

PHILADELPHIA:  The inaugural Philly's Cheesesteak & Food Fest will take place October 15 at Citizens Bank Park.

SAN FRANCISCO:  The San Francisco Green Festival, a sustainability event presented by Green America and Global Exchange, will take place November 11-13 at Cow Palace.

TORONTO:  Soupalicious Toronto 2016 will take place Sunday at Artscape Wychwood Barns. The event benefits food-growing and -sharing program Plant a Row—Grow a Row.

WASHINGTON, D.C.:  Alphonse D.C. and the more upscale Nonna's Kitchen, two adjoining Italian eateries with the same ownership, have closed at 1212 U Street NW.

YOUR NEWS: What are you doing? Tell us: [email protected]. 

JOB BOARD: Post a job or find a job: http://jobs.bizbash.com

With contributions from Jenny Berg in Chicago, Alesandra Dubin and Claire Hoffman in Los Angeles, Mitra Sorrells in Orlando, and Carla Hay, Beth Kormanik, Michele Laufik, Jill Menze, and Ian Zelaya in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

Feed the Sheet: [email protected]

Subscribe: www.bizbash.com/bizbashdaily

Advertise with BizBash: [email protected]