Cheryl Cecchetto of Sequoia Productions executed the “romantic rhapsody in red” theme at the 2012 Emmys Governors Ball in Los Angeles with a giant rose concept and copious amounts of the color.
The 15th annual Boobyball, which raises funds for Rethink Breast Cancer, took place October 14 at Rebel in Toronto. Produced by Rethink's event team, the event had a tropical "Paradise City" theme and featured an oxygen bar from Element Oxygen Bars.
Experimental food, design, and technology studio BevLab offered guests edible sugar balloons.
To celebrate the start of the 2016-2017 basketball season, the N.B.A. partnered with Mountain Dew to install 40-foot-tall branded basketball installations for fan events. The installations, which were designed by Firstborn and fabricated by Inflatable Design Group, came to the Dolby Theatre in Los Angeles on October 21, the Wynwood Art District in Miami on October 23, and the Public Square in Cleveland on October 25. The event series was produced by FreemanXP.
On October 24 at Sony Square NYC, Sony Pictures Television debuted two immersive "escape games" based on its NBC dramas Timeless and The Blacklist. Open to the public through December 2, the interactive experience allows participants to step inside the world of one of the two shows by becoming a character and participating in a storyline that involves solving a critical mission within 10 minutes. The experience, which was created by LeadDog Marketing Group, incorporates Sony technology in both challenges.
This year's Forbes Under 30 Summit took place October 16 to 19 at various locations in Boston. Event sponsor Ocean Spray created a cranberry bog in the middle of the Under 30 Village and invited guests to put on waders and step inside, where they could relax at a table and talk to cranberry growers about the future of food and farming.
The ninth annual Food Network & Cooking Channel New York City Wine & Food Festival Presented by Coca-Cola took place October 13 to 16. At the Grand Tasting presented by ShopRite at Pier 94, scotch brand and festival sponsor the Glenlivet hosted its immersive traveling Dram Room whiskey experience in a branded structure. The Dram Room, which aims to educate consumers about Glenlivet scotch, showcased an aroma station in which guests could smell the brand's numerous scotch products.
At Barilla's Italian Table at Pier 92 on October 13, the pasta brand showcased a "Passion for Pasta" photo booth in which guests could dress up and pose behind outfits made with various types of uncooked pasta.
Children's Hospital Los Angeles's "Once Upon a Time" gala took place October 15 at the Event Deck at L.A. Live. Produced by Events by Fabulous, the event had a storybook theme brought to life by costumed performers.
The gala had a photo booth that included a fairytale story backdrop and props.
Hyatt Centric promoted its travel destination and exploration-focused "Sunrise to Sunrise" campaign with a pop-up vending machine that came to New York's Flatiron Plaza on October 20. Produced by Awestruck Marketing, the machine offered more than 1,600 travel-theme prizes to passersby if they posted their favorite destination on Instagram with the hashtags #HyattCentric and #Sweepstakes.
Los Angeles-based catering company Fill ‘R Up Gastro Garage uses blow torches to cook on site, creating an interactive, entertaining option for events. The chefs—called “mechanics”—create sweet or savory “tanks”: brioche-style doughnuts that are torched and filled with nitrous foam in a variety of flavors. The company has worked with clients such as American Idol, Warner Brothers, and Social Media Week Los Angeles, and can travel to events around the country. Prices start at $10 to $20 per guest, depending on numbers, hours, and other factors.
Forget the glow sticks or cell phone flashlights. Crowdsync Technology provides controllable LED wristbands for events or live performances that light up to the beat of music using specialized DMX control software. Wristbands last roughly six hours or can be purchased with replaceable batteries for multi-day use. They can also be printed with company logos. Prices range from $3.49 to $3.99 per wristband, and the company works on events nationwide. Crowdsync Technology can also be applied to festival-friendly items such as beach balls.
Los Angeles-based Plan-It Interactive provides carnival games, inflatables, and other event activities and equipment. They specialize in oversize games such as giant chess, Jenga, and Twister, as well as human bowling and obstacle courses. The games can be customized for events; the company can also organize teambuilding activities and scavenger hunts. Plan-It Interactive services all of California and Nevada, and can travel to other states upon request.
