Branding

Absolut Orient Apple branding was integrated into the event, including the stickers placed on each apple.

The American Express name appeared on the top and bottom of the flip-flops given to each guest.

To use its logo as a functional part of the evening, AOL crafted a large, letter-shaped structure that held snacks packaged in tubes by caterer Pinch Food Design.

Max Ultimate Food offered bite-size, branded desserts.

The company brought a neon sign of the Cole Haan logo to both nightclub events.

Alligator Pear passed hors d'oeuvres on spoons marked with the network's logo.

Creative Edge catered the event, serving bite-size hors d'oeuvres on trays embellished with circular cutouts and the Oxygen logo. As a tongue-in-cheek way to emphasize its pop-up initiative, the network also decorated napkins with phrases like "Who knows where we'll pop up next!"

The organization's logo decorated the tops of cocktail tables, which were spread throughout the space.

Cookies bore sponsor AT&T's logos.