Branding

Cocktail Academy served cocktails and mocktails at a bar backed with flowers and the words "Honestly Refreshing," a tasteful nod to the party's host.

Logo pillows at the event matched the room's refined look and feel.

At Coachella, where succulents and floral walls ruled, The Zoe Report provided an elegant green photo backdrop at the entrance to the dFm House, with only a subtle logo in a corner.

At the Avalon Palm Springs hotel property, PopSugar and ShopStyle placed chic white logos across the existing hedging, which was visible from the street.