42. Lip Reading
A fun alternative to the usual palm readings, Allure magazine brought in lip-reader Sasha Nanus to analyze guests’ lipstick prints at the 2006 launch of Patrick McMullan’s book Kiss Kiss.
Photo: BizBash
‘The Perks of Being a Wallflower’ Premiere Party
Guests could play with a life-size Lite Brite wall made with illuminated Vitaminwater bottles
Photo: Jerod Harris/Getty Images For Vitaminwater
Barbie's "Dream Closet"
Augmented-reality mirrors allowed guests to play with fashion and try out Barbie's many outfits, from career to couture, at a whim.
Photo: BFA
For a recent press event in Los Angeles, Paul Frank brought Starring Fragrances for a station that offered custom scents as takeaways for guests, based on their personal preferences.
Photo: Jordan Strauss/Invision for Saban Brands/AP Images
Lacoste Live Desert Pool Party at Coachella
For right on-trend festival looks, a flower crown station allowed guests to pick up garlands to wear on the spot—in exchange for a posting on social media.
Photo: Joe Scarnici/Getty Images for LACOSTE
'Entertainment Weekly' Pre-Emmy Party
Entertainment Weekly celebrated the weekend together with presenting sponsor L’Oréal Paris at Fig & Olive in West Hollywood. A custom L’Oréal Paris Colour Caresse by Colour Riche Luminous Lip Colour bar beckoned guests, who sipped champagne and popped into a vintage photo booth while listening to music from DJ Mick Boogie.
Photo: Dan Wilby
HBO Luxury Lounge for the Emmys
L'Oréal—a staple on the award event circuit around town—built out a suite at the Four Seasons Los Angeles at Beverly Hills for use as a salon as part of the HBO Luxury Lounge.
Photo: Charley Gallay/WireImage
Instant Feedback
Interactive marketing display company ZoomKube has launched the ZK100, a stand-alone touch-screen kiosk that allows consumers to interact with a brand while it captures real-time feedback, such as information accessed and time spent. The portable display is designed for use at events, product launches, and conventions, and includes customizable software, a built-in camera, social media sharing, badge-scan capability, and a heat or air-conditioning unit for outdoor use. The product is available to rent for around $10,000 per event.
Photo: Courtesy of ZoomKube
