
Photo: Michael Pugh

Stacks of pumpkins were carved to resemble the cityscape, a play on the event's theme of juxtaposition.
Photo: Jessica Torossian for BizBash

Professional pumpkin carver High McMahon made a bid for the adults' attention with pumpkins carved to resemble all kinds of media fixtures, from Jon and Kate Gosselin to Barack and Michelle Obama.
Photo: Jessica Torossian for BizBash

After children picked out their pumpkins, they were invited to the crafts table to decorate their acquisitions with paint.
Photo: Jessica Torossian for BizBash

At the faux petting zoo, producers outfitted Old Navy canine mannequins in Halloween costumes.
Photo: Jessica Torossian for BizBash

Baked by Melissa provided miniature cupcakes, which staffers arranged in the shape of a jack-o-lantern.
Photo: Jessica Torossian for BizBash

Admission to the patch was free, but guests were encouraged to make $2 individual donations to the Food Bank for New York City or $5 contributions for families.
Photo: Jessica Torossian for BizBash

Souvenir photographs were available in print-outs and electronic delivery.
Photo: Jessica Torossian for BizBash

McMahon was on-site throughout the two-day run, offering carving tips and showing off the creations he made for the patch.
Photo: Jessica Torossian for BizBash