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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

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March 14, 2012
Cc3d
Photo: Michael Pugh
Stacks of pumpkins were carved to resemble the cityscape, a play on the event's theme of juxtaposition.
Stacks of pumpkins were carved to resemble the cityscape, a play on the event's theme of juxtaposition.
Photo: Jessica Torossian for BizBash
Professional pumpkin carver High McMahon made a bid for the adults' attention with pumpkins carved to resemble all kinds of media fixtures, from Jon and Kate Gosselin to Barack and Michelle Obama.
Professional pumpkin carver High McMahon made a bid for the adults' attention with pumpkins carved to resemble all kinds of media fixtures, from Jon and Kate Gosselin to Barack and Michelle Obama.
Photo: Jessica Torossian for BizBash
After children picked out their pumpkins, they were invited to the crafts table to decorate their acquisitions with paint.
After children picked out their pumpkins, they were invited to the crafts table to decorate their acquisitions with paint.
Photo: Jessica Torossian for BizBash
At the faux petting zoo, producers outfitted Old Navy canine mannequins in Halloween costumes.
At the faux petting zoo, producers outfitted Old Navy canine mannequins in Halloween costumes.
Photo: Jessica Torossian for BizBash
Baked by Melissa provided miniature cupcakes, which staffers arranged in the shape of a jack-o-lantern.
Baked by Melissa provided miniature cupcakes, which staffers arranged in the shape of a jack-o-lantern.
Photo: Jessica Torossian for BizBash
Admission to the patch was free, but guests were encouraged to make $2 individual donations to the Food Bank for New York City or $5 contributions for families.
Admission to the patch was free, but guests were encouraged to make $2 individual donations to the Food Bank for New York City or $5 contributions for families.
Photo: Jessica Torossian for BizBash
Souvenir photographs were available in print-outs and electronic delivery.
Souvenir photographs were available in print-outs and electronic delivery.
Photo: Jessica Torossian for BizBash
McMahon was on-site throughout the two-day run, offering carving tips and showing off the creations he made for the patch.
McMahon was on-site throughout the two-day run, offering carving tips and showing off the creations he made for the patch.
Photo: Jessica Torossian for BizBash
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