Olympics- Corporate Sponsorship

August 13, 2012

Adidas London 2012 Lounge

Adidas London 2012 Lounge

As the official sportswear partner of the games, the apparel giant is hosting a space overlooking Olympic Park and the Olympic and Paralympic Village from the roof of the Westfield Stratford Shopping Mall. The space from Adidas plays hosts to daily events and has touch-screen displays that let visitors check out virtual footwear.

Photo: Getty Images

The promotion goes through Saturday, and is open to the public.

The promotion goes through Saturday, and is open to the public.

Photo: Keith Sirchio for BizBash

The bus has iPads all queued up with Spotify playlists ready for download.

The bus has iPads all queued up with Spotify playlists ready for download.

Photo: Howard Wise

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

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The activation was disguised as an ordinary porta-potty.

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Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.

Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA

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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

The grocery store chain showcased its affordable products within a cute farmstand-like setting.

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

Experiential Marketing, Activations & Sponsorships

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.

The activation was disguised as an ordinary porta-potty.

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Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA

Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.

Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.

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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.

LinkedIn's Rooftop & Studio

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Block Party: See How Minecraft Was Transformed Into an IRL Video Game

The popular game has been turned into an interactive in-person experience that just opened in Canada.

Visitors embark on a rescue mission with a team of fellow Minecrafters.

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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.

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See Inside This High-Tech, Multisensory Experience from Don Julio

Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.

During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.

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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.

The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.

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The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.

It included an iconic cassette tape photo backdrop.

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Summer Lovin': See How These Brands Celebrated Romance

From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.

Them x Destination DC's WorldPride DC Kick Off Event

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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up

Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.

Washington, D.C., is hosting this year’s WorldPride celebration.

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