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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Sponsorship

May 6, 2013
Clips of old black-and-white movies played on white draping hung behind furniture from AFR Event Furnishings.
Clips of old black-and-white movies played on white draping hung behind furniture from AFR Event Furnishings.
Photo: Angel Tagudin
Puff 'n Stuff Catering served a variety of small bites and desserts, including chocolate cake pops topped with miniature syringes filled with Patrón XO Cafe.
Puff 'n Stuff Catering served a variety of small bites and desserts, including chocolate cake pops topped with miniature syringes filled with Patrón XO Cafe.
Photo: Angel Tagudin
Bacardi's V.I.P. Event
Bacardi's V.I.P. Event
A 72-foot-long wall showcased eight different illuminated Bacardi logos.
Photo: WorldRedEye.com
Bacardi's V.I.P. Event
Bacardi's V.I.P. Event
In the middle of the branded bar stood a three-tiered shelf with more than 90 bottles of Bacardi.
Photo: WorldRedEye.com
American Harvest Organic Spirit Launch Party
American Harvest Organic Spirit Launch Party
Event Creative designer Meredith Treinen brought an East Coast look to the Ivy Room for the spirit's launch party in Chicago last summer. Decorative elements included fresh wheat in birch containers, blue hydrangeas in wood boxes, and votive-filled Mason jars. Lighting cast leafy projections on the walls.
Photo: AveryHouse
M.A.C. Cosmetics' "Baking Beauties" Launch
M.A.C. Cosmetics' 'Baking Beauties' Launch

M.A.C. Cosmetics unveiled its "Baking Beauties" color collection at a patisserie-themed event in Los Angeles April 11. Held in the brand's Robertson Boulevard shop, the event featured three models painted head to toe in pastel colors inspired by lavish desserts.

Photo: Courtesy of M.A.C. Cosmetics
8. Mark It on Tickets
8. Mark It on Tickets
The colorful plastic and paper wristbands used at concerts, festivals, and other big events can be customized to show a designated hashtag. To encourage guests at its Party in the Garden fund-raiser to upload photos via Instagram, the Museum of Modern Art in New York handed out entry bracelets printed with the hashtag #PitG2012.
Photo: Nadia Chaudhury/BizBash
10. Put It Onstage
10. Put It Onstage
When the stage—or runway—is a central element of an event, a backdrop can call attention to something in a big way. The producers of USA Network's fashion presentation in New York on June 12 utilized the 60-foot-long LED video wall that served as the main decorative element of the catwalk to display its hashtag as well as the premiere date of show Suits.
Photo: Anna Sekula/BizBash
11. Make It the Focal Point
11. Make It the Focal Point
Not every event has a stage, but any eye-catching area can be a smart spot to place a hashtag. That was the case with the June 5 release party for the Project X Xtended Cut DVD in Los Angeles. Produced by the Visionary Group, the backyard-bash-style affair for Warner Brothers and Break Media included an 18- by 10-foot pool, which had a banner marked with the event name and hashtag sitting at the bottom.
Photo: Mark Davis
12. Print It on Functional Items
12. Print It on Functional Items
A more subtle approach is to use the hashtag on the cocktail napkins. The organizers of Travel & Leisure's first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.
Photo: Anna Sekula/BizBash
14. Turn It Into an Activity
14. Turn It Into an Activity
A playful, original idea created by the planners behind Travel & Leisure's Social Media in Travel & Tourism Awards replaced entrance bracelets with sweatbands and invited guests to embellish them with quirky pins, one of which displayed the hashtag.
Photo: Anna Sekula/BizBash
Pinata Jing2 Bg
Photo: Courtesy of Jing Yu
At Glossed & Found's book launch party designed by A Perfect Event, guests took home summer cocktail recipes provided by Grand Marnier.
At Glossed & Found's book launch party designed by A Perfect Event, guests took home summer cocktail recipes provided by Grand Marnier.
Photo: Courtesy of Debi Lilly
At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the 'many hands it takes to spark positive change.'
At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the "many hands it takes to spark positive change."
Photo: Nadia Chaudhury/BizBash
As part of Diffa's Student Design Initiative, five of New York's top design schools created installations for the showcase, under the direction of industry mentors and within a strict budget. Students from the Pratt Institute, working with mentor Arpad Baksa, used Pegboard, twinkle lights, and individually placed test tubes to create a sparkling rendering of a world map.
As part of Diffa's Student Design Initiative, five of New York's top design schools created installations for the showcase, under the direction of industry mentors and within a strict budget. Students from the Pratt Institute, working with mentor Arpad Baksa, used Pegboard, twinkle lights, and individually placed test tubes to create a sparkling rendering of a world map.
Photo: Nadia Chaudhury/BizBash
Titled 'Dinner in the Boudoir de Madame,' the installation created by Charlene Bank Keogh, Adeline Olmer, and Blane Charles was designed to look like the apartment of an eccentric socialite. Housed inside the base of one of the Lucite coffee tables were several pairs of red high heels.
Titled "Dinner in the Boudoir de Madame," the installation created by Charlene Bank Keogh, Adeline Olmer, and Blane Charles was designed to look like the apartment of an eccentric socialite. Housed inside the base of one of the Lucite coffee tables were several pairs of red high heels.
Photo: Nadia Chaudhury/BizBash
David Stark returned to create an installation for paint company Benjamin Moore. The entire room—from the floor to the chandeliers—was painted in a kaleidoscope of colors, and on the back wall, an LED screen looped a video montage of Stark's team designing the space from start to finish.
David Stark returned to create an installation for paint company Benjamin Moore. The entire room—from the floor to the chandeliers—was painted in a kaleidoscope of colors, and on the back wall, an LED screen looped a video montage of Stark's team designing the space from start to finish.
Photo: Nadia Chaudhury/BizBash
Orange was popular color choice this year. Marc Blackwell painted an entire wall in the hue, covering it with an eclectic collection of china. Nearby, a giant tree-stump table displayed a oversize drum shade lamp as a centerpiece, surrounded by orange and white tulips. A charming touch: porcelain birds at each place setting made chirping noises.
Orange was popular color choice this year. Marc Blackwell painted an entire wall in the hue, covering it with an eclectic collection of china. Nearby, a giant tree-stump table displayed a oversize drum shade lamp as a centerpiece, surrounded by orange and white tulips. A charming touch: porcelain birds at each place setting made chirping noises.
Photo: Nadia Chaudhury/BizBash
The design from New York University students mentored by David Rockwell and Barry Richards was dubbed 'Desconstructed Closet'; the table, chairs, and backdrop were all made using wire hangers.
The design from New York University students mentored by David Rockwell and Barry Richards was dubbed "Desconstructed Closet"; the table, chairs, and backdrop were all made using wire hangers.
Photo: Nadia Chaudhury/BizBash
At the Ralph Lauren Home table, vases filled with fluffy white ranunculuses echoed the oversize white paper lanterns glowing overhead. A slate waterfall backdrop flanked by palm tree trunks completed the tranquil scene.
At the Ralph Lauren Home table, vases filled with fluffy white ranunculuses echoed the oversize white paper lanterns glowing overhead. A slate waterfall backdrop flanked by palm tree trunks completed the tranquil scene.
Photo: Nadia Chaudhury/BizBash
At Patrón's area, the walls were draped in sheer chiffon, and hanging tequila bottles held flickering votives.
At Patrón's area, the walls were draped in sheer chiffon, and hanging tequila bottles held flickering votives.
Photo: Nadia Chaudhury/BizBash
Stefan Steilish composed an installation of individual tables separated by Lucite dividers. The idea behind the design was that people diagnosed with HIV/AIDS can feel isolated, but once that person looks beyond, he or she realizes that others are facing the same fears, and connection is possible.
Stefan Steilish composed an installation of individual tables separated by Lucite dividers. The idea behind the design was that people diagnosed with HIV/AIDS can feel isolated, but once that person looks beyond, he or she realizes that others are facing the same fears, and connection is possible.
Photo: Nadia Chaudhury/BizBash
At the Lipton Uplift Lounge at the Sundance Film Festival in January, guests including Lil Jon could pose for photos while sitting in a real ski-lift chair set against a snowy, branded backdrop.
At the Lipton Uplift Lounge at the Sundance Film Festival in January, guests including Lil Jon could pose for photos while sitting in a real ski-lift chair set against a snowy, branded backdrop.
Photo: Todd Oren
For the launch for Absolut's new sparking wine-infused vodka in New York, event designer Nicky Balestrieri of ExtraExtra tapped Confetti System to create silver Mylar installations spelling out the product's name to hang over the bar area.
For the launch for Absolut's new sparking wine-infused vodka in New York, event designer Nicky Balestrieri of ExtraExtra tapped Confetti System to create silver Mylar installations spelling out the product's name to hang over the bar area.
Photo: Nilaya Sabnis
For the grand opening of Mariano's newest Chicago location in October, Kehoe Designs arranged for a disco-themed soiree inside the supermarket. To bring a Studio 54 vibe to the space, the designers used shimmering bars and disco balls for the decor.
For the grand opening of Mariano's newest Chicago location in October, Kehoe Designs arranged for a disco-themed soiree inside the supermarket. To bring a Studio 54 vibe to the space, the designers used shimmering bars and disco balls for the decor.
Photo: Liliane Calfee
U.S. State Department's Art in Embassies 50th Anniversary Gala by David Stark
U.S. State Department's Art in Embassies 50th Anniversary Gala by David Stark
"From atop a 20-foot-tall viewing platform, guests viewed a giant optical illusion ‘street’ drawing created by chalk artist Michael Macaulay as well as many other radical art installations, sculptures, performances, and video art pieces." —David Stark
Photo: Heidi Ehalt
Corporate Event by Steve Bales
Corporate Event by Steve Bales
"One of my favorite things is to take an ordinary space and turn it in to something completely unexpected. The Atlanta Hyatt, which was hosting an elite group of local and national corporate event planners, wanted to serve them dinner in one of the hotel kitchens. To make the space pop, we built floor-to-ceiling chalkboard walls on which we personalized each guest’s apron, laid wall-to-wall carpeting, and, my personal favorite, created one-of-a-kind hanging chandeliers out of plastic flatware. It was a complete transformation from boring to bold." —Steve Bales
Photo: Troy Kelly Studio
Sheraton Wine Tasting by Andrew Stevens and Kim Swift
Sheraton Wine Tasting by Andrew Stevens and Kim Swift
“We wanted to bring the Reidel brand to life organically with this centerpiece chandelier of 125 champagne flutes, each filled with a tinted resin and a ‘foam’ of micro glass beads.” —Andrew Stevens
Photo: Gregory Holm
Maison Martin Margiela
Maison Martin Margiela
As a reference to New York City, invitations to the 2006 Maison Martin Margiela store opening in the West Village came in the form of a coffee cup, with event details printed on a folded napkin placed inside.
Photo: Nadia Chaudhury/BizBash
Schaffer’s Genuine Foods created an edible garden for a YouTube event at the Museum of Flying in Santa Monica. The “earth” was made from chopped black olives, breadcrumbs, and puffed wild rice.
Schaffer’s Genuine Foods created an edible garden for a YouTube event at the Museum of Flying in Santa Monica. The “earth” was made from chopped black olives, breadcrumbs, and puffed wild rice.
Photo: Karina Pires Photography
Moods of Norway’s Fashion’s Night Out Party
Moods of Norway’s Fashion’s Night Out Party
To celebrate the opening of its Stateside store, Moods of Norway hosted a "Really, Really Blond Party" for Fashion's Night Out 2012 in New York, at which all attendees were given blond wigs in order to achieve the classic Norwegian look.
Photo: Melissa Schorsch/BizBash
1. The School of the Art Institute of Chicago Fashion Show
1. The School of the Art Institute of Chicago Fashion Show
#1 Fashion & Retail Event
The highly produced show displays 300 student designs and has had high-profile honorees such as Cynthia Rowley and Ikram Goldman. Next: Spring 2013
Photo: Sara Condo
Versus Versace Collection Launch
Versus Versace Collection Launch

Donatella Versace debuted her newest Versus Versace collection with a bash for 1,300 guests at New York's 69th Regiment Armory on May 15. Complementing three mini fashion shows and concerts, a pedicab sporting a rotating carousel of rainbow-colored Venus Versace bags made its way throughout the cavernous venue, offering guests the chance to hop on the back for a ride.

Photo: Billy Farrell/BFAnyc.com
Sheraton's Toast Around the World
Sheraton's Toast Around the World

Sheraton Social Hour is a premium wine service developed in conjunction with Wine Spectator magazine. To launch the new program at the Sheraton New York Times Square Hotel, a penthouse event on May 15 served vino from a custom bar constructed out of wine bottles. Designed by Level Productions and built by Abunch LLC, the bar was flanked by signage that explained the taste profile of the wines, along with snacks that paired with them.

Photo: Donald Bowers/Getty Images
Chandon's American Summer Soiree
Chandon's American Summer Soiree

Need some pool party inspiration? Chandon kicked off the season in quirky style at its American Summer Soiree on May 21 and made creative use out of an inexpensive prop: pool toys. Celebrity guests such as Brittany Snow posed in front of a step-and-repeat that comprised bright blue dolphins, smiling pink flamingos, branded beach balls, and other inflatable toys.

Photo: Will Ragozzino/BFAnyc.com
The American Heart Association's Heart Ball
The American Heart Association's Heart Ball

Held at Chicago's Navy Pier on April 13, the American Heart Association's Heart Ball had an all-red lounge that served as a plush activation for sponsor Redd's Apple Ale. Kehoe Designs handled decor, and Deseo Events planned the event.

Photo: Ryan Sjostrom/Kehoe Designs
The Chicago Botanic Garden's Antiques & Garden Fair Preview Evening
The Chicago Botanic Garden's Antiques & Garden Fair Preview Evening

The Chicago Botanic Garden's Antiques & Garden Fair Preview Evening took place on April 23. Landscape architect Maria Smithburg and Manifredini Landscaping & Design lined the entrance with red buckets of varying heights that held lush, cheerful arrangements of purple tulips.

Photo: Cheri Eisenberg
Museum of Modern Art's Party in the Garden
Museum of Modern Art's Party in the Garden

The Museum of Modern Art’s annual Party in the Garden took place in New York on May 21. Overhead, dense arrangements of tropical plants were suspended between white pillars, creating a jungle-like canopy effect.

Photo: Nadia Chaudhury/BizBash
Horizons for Homeless Children's Gala and After-Party
Horizons for Homeless Children's Gala and After-Party

The Horizons for Homeless Children's gala took place at Boston's State Room on April 6 and had a dinner of organic herb-roasted chicken with lemon-thyme nage. To enhance the light, delicate dinner, Winston Flowers topped tables with floating white orchids. Surrounded by candles in black and white holders, the simple arrangement had the serene vibe of a Zen garden.

Photo: Jacquie Spector/Spector Photography
The American Cancer Society's Discovery Ball
The American Cancer Society's Discovery Ball

Dubbed "Passport to Discovery," the American Cancer Society's Discovery Ball at the Radisson Blu Aqua Hotel in Chicago had a time-travel theme that nodded to the society's past, present, and future as it celebrated its 100-year history. At the registration area, the 900 guests checked in at a desk that resembled an old-fashioned ticket counter, and HMR Designs' decor included worn suitcases, vintage train schedules, and other tropes that brought the year 1913 to life.

Photo: Jenn Gaudreau
The 20th Anniversary Daffodil Ball Benefitting the Canadian Cancer Society
The 20th Anniversary Daffodil Ball Benefitting the Canadian Cancer Society

Billed as the most successful cancer-related fund-raising gala in Canada, the Daffodil Ball in April had a Great Gatsby theme that brought the 1920s to life at Windsor Station in Montreal. In the cocktail space, a living fountain twirled around slowly. Planners mounted the statue and surrounding water trough over an octagonal hole in Windsor Station's floor, and the set up required reinforced struts covered by flooring and raised three feet above ground level. 

Photo: Stephane Poirier
SMMoA's Precognito Gala
SMMoA's Precognito Gala

On May 9, nearly 300 artists and art patrons celebrated the Santa Monica Museum of Art’s 25th anniversary. The event raised a record $600,000 amid a rarefied dining experience: The dinner was prepared by Suzanne Goin of Lucques and envisioned by iconic chef Alice Waters of Chez Panisse. The meal was served on fresh-cut, organic banana leaves selected by Chez Panisse’s special events chef, Samantha Greenwood. Dates and tangerines made a colorful presentation in the menu.

Photo: Courtesy of Santa Monica Museum of Art/Vince Bucci
The Starlight Children's Foundation's Starlight Gala
The Starlight Children's Foundation's Starlight Gala

Sponsored by Toys "R" Us, the event took place at Toronto's Fairmont Royal York Hotel on April 6. With the goal of raising money for sick or injured children, organizers created a whimsical bash filled with circus-inspired ideas. Dinner tables were topped with miniature Ferris wheels that held cupcakes topped with colorful frosting.

Photo: George Pimentel Photography
The Goodman Gala
The Goodman Gala

Held in Chicago on May 18, the Goodman Gala celebrated the theater's upcoming production of The Jungle Book. Kehoe Designs transformed the Fairmont Hotel's ballroom into a tropical setting replete with lagoon-colored lighting, leafy centerpieces, and giant cutouts of animal silhouettes.

Photo: Ryan Sjostrom/Kehoe Designs
Chefs' Playground
Chefs' Playground

The first-time event at the Art Institute of Chicago May 16 raised money for local public charter school the Academy of Global Citizenship, and students from the school were on hand to greet guests, give them directions, and remind them of the evening's cause. Though the event was relatively small, guests bid high all evening, raising more than $1 million.

Photo: Galdones Photography
Artists for Humanity's "Greatest Party on Earth"
Artists for Humanity's 'Greatest Party on Earth'

The fund-rasier took over the Artists for Humanity Epicenter in Boston on April 27, and an abstract sculpture hanging over the dance floor underscored the eco-conscious theme of climate change. The piece was meant to evoke the ghostly, transparent look of melting glaciers.

Photo: Artists For Humanity Photography Studio
The Ronald McDonald House Storybook Ball
The Ronald McDonald House Storybook Ball

Held in Tampa on May 18 at A La Carte Event Pavilion, the ball had a French flea-market theme. Using a backdrop of Parisian cafés, the silent auction had a look that blended in with the evening's vibe. Gold Productions created the decor.

Photo: Courtesy of the Ronald McDonald House
American Cancer Society's Key Gala
American Cancer Society's Key Gala

The American Cancer Society hosted its Key Gala in Boston at the Park Plaza Castle on April 4. Geared toward a crowd of young professionals, the event had a late-night menu from the Catered Affair. Laid-back snacks included hot pretzels with ballpark mustard.

Photo: Michael Blanchard
Royal Ontario Museum's Ancient Prom
Royal Ontario Museum's Ancient Prom

With the tagline, "Rock the Cradle of Civilization," the Royal Ontario Museum's "Ancient Prom" took place on April 6. Hosted by the Young Patrons Circle, the benefit's theme was inspired by a new exhibition called "Mesopotamia." Sponsor Ceramic Glaze offered nail art that used patterns from the museum's ancient collections.

Photo: Russell Vance Photography
Steppenwolf's Red or White Ball
Steppenwolf's Red or White Ball

Steppenwolf auxiliary council's hip fund-raiser took place at Chicago's Venue One on April 5. Geared toward a youthful crowd, the event offered a Magnolia Photo Booth with fun props such as fake mustaches and—to underscore the theatrical theme—a movie slate.

Photo: Mark Campbell
A collective of young artists created the Beat Wall in the shadow of the Olympic Stadium to mark the “Move to the Beat” campaign.
A collective of young artists created the Beat Wall in the shadow of the Olympic Stadium to mark the “Move to the Beat” campaign.
Photo: Gareth Cattermole/Getty Images for Coca-Cola
The interactive pavilion on Olympic grounds triggered sounds and music.
The interactive pavilion on Olympic grounds triggered sounds and music.
Photo: Bengt Erik Akerblom for BizBash
Kiosks at the center of the pavilion controlled an installation of bubble-shaped lights.
Kiosks at the center of the pavilion controlled an installation of bubble-shaped lights.
Photo: Bengt Erik Akerblom for BizBash
Eco-Friendly Water Stations
Eco-Friendly Water Stations
TEDActive guests scooped up logo water bottles upon their arrival (or any time throughout the conference) that served as giveaways, as well as a way to stay hydrated without the use of disposable plastic bottles. Hydration stations let guests fill up easily and as often as they liked.
Photo: Marla Aufmuth
Beanbag Seating
Beanbag Seating
Multiple venues around the property for simulcast viewing included an array of seating groups, including more traditional chairs and desks and armchairs—and even beanbags.
Photo: Kris Krüg
TED Beds
TED Beds
Don't find beanbags quite comfy enough? The main simulcast venue, the theater, also had several bed-style lounging groups complete with TVs overhead for cozy viewing of the TED Talks.
Photo: Kris Krüg
Interactive Picnic
Interactive Picnic
A picnic lunch Wednesday offered picnic baskets for groups of seven—so each person had to meet six new folks with whom to chat and chow.
Photo: Marla Aufmuth
Flag-Making Station
Flag-Making Station
The Sovereign Nation of You station encouraged attendees to make representational flags for creative expression during meeting breaks.
Photo: Kris Krüg
TED's Dogs
TED's Dogs
Adding to the easygoing vibe were dogs, which were allowed on the property and at the event; attendees with furry friends could bring them along.
Photo: Marla Aufmuth
Visually Interesting—Yet Spare—Staging
Visually Interesting—Yet Spare—Staging
The main stage backdrop got an appealing but spare look from wooden pallets—visually interesting, but not enough to distract from the high-level conference content.
Photo: Marla Aufmuth
Paper Punk Art Wall
Paper Punk Art Wall
Meant to offer attendees a low barrier to entry for creative expression, Paper Punk offered a station where attendees could use prefab templates to create small art pieces—think origami meets Lego—and affix them to an evolving wall.
Photo: Kris Krüg
Inspiring Environments
Inspiring Environments
In a thoughtful use of the environment surrounding the sprawling host hotel, individual seating groups invited attendees to gather and collaborate in cleverly arranged settings that themselves served to inspire.
Photo: Marla Aufmuth
Casual Dress Code (Really Casual)
Casual Dress Code (Really Casual)
To encourage folks to really engage with the content while being themselves, the TEDActive dress code was casual. Anything goes. So there were jeans, yes, but also plenty of flip-flops, shorts, and hoodies.
Photo: Marla Aufmuth
TEDActive Projects
TEDActive Projects
The TEDActive projects engaged attendees in brainstorming various ideas—and moving them forward through the course of the event.
Photo: Marla Aufmuth
Large-Scale Name Badges
Large-Scale Name Badges
TEDActive means to connect attendees whenever possible—and oversize name badges made it easy to identify new folks.
Photo: Alesandra Dubin/BizBash
Branded Floor Tiles
Branded Floor Tiles
Talk about a fully immersive experience: The conference took over some of the venue's Spanish tiles for its own brand messaging. The special tiles also served to guide attendees' path along the walkways to the various event venues on the sprawling property.
Photo: Alesandra Dubin/BizBash
Hit & Run Screen Printing
Hit & Run Screen Printing
Guests were encouraged to bring their own T-shirts, totes—whatever—and Hit & Run customized them live according to guests' own personal TEDActive experience with a range of designs.
Photo: Marla Aufmuth
Bike and Scooter Rental
Bike and Scooter Rental
Meant to keep attendees fit and moving, one station offered scooter and bike rental available any time.
Photo: Alesandra Dubin/BizBash
Coffee and Snacks
Coffee and Snacks
Coffee and snacks are pretty typical at conferences, but TEDActive's offerings included coffee brewed in small batches by skilled baristas and snacks like roasted seaweed and organic dark chocolate peanut butter cups, available any time of day.
Photo: Marla Aufmuth
Lincoln House of Design
Lincoln House of Design
Sponsor Lincoln decked out one of the property's casitas with a space that was subtly branded and also offered guests a chance to walk through a series of functional art pieces on exhibit.
Photo: Alesandra Dubin/BizBash
TEDx Wall
TEDx Wall
TEDx planners from around the world expressed themselves on an interactive chalkboard wall.
Photo: Marla Aufmuth
Game Stations
Game Stations
For a little collaboration in the get-to-know-you spirit, game stations dotted the event space.
Photo: Alesandra Dubin/BizBash
Unusual Activities
Unusual Activities
Ever heard of flying a kite as a meeting-break option? TEDActive made one available for the taking, offering it adjacent to a casual seating cluster in the event's main outdoor space, known as the quad.
Photo: Alesandra Dubin/BizBash
Pepsi and Billboard Summer Beats Concert Series
Pepsi and Billboard Summer Beats Concert Series
On Wednesday night, Pepsi and Billboard hosted the third installment of the Summer Beats concert series at New York's Gotham Hall, where a wall at the entrances allowed guests to contribute their own messages, drawings, and signatures. Graffiti-style designs by Artkek Creative surrounding the series' logo served as the eye-catching starting point, which attendees added to throughout the event.
Photo: Larry Busacca & Michael Loccisano
Republican National Convention
Republican National Convention
Rafanelli Events turned a Tampa nightclub into the Huffington Post Oasis at the Republican National Convention. The space, which was open Monday through Thursday for delegates and credentialed media, offered complimentary massages, facial, yoga, food, and nap pods.
Photo: David Manning for The Huffington Post
Republican National Convention
Republican National Convention
Civic Entertainment Group chose a raw space in a parking garage to create the CNN Grill, a restaurant and mobile studio for the network at the Republican National Convention. The space had a dirt floor and no utilities when they began work in mid-July.
Photo: CCS Photography for BizBash
Republican National Convention
Republican National Convention
At the welcome event for delegates and media at Tropicana Field Sunday night, the Tampa Bay Host Committee created a postcard-like backdrop to encourage guests to take photos and upload them to their social networks.
Photo: Jeff Davis for Corporate Magic
Pepsi and Billboard Summer Beats Concert Series
Pepsi and Billboard Summer Beats Concert Series
The Wednesday-night bash from Pepsi and Billboard at New York's Gotham Hall honored the 25th anniversary of Michael Jackson's Bad album. At the events guests could don King of Pop-inspired garb and have their photo taken alongside a computer-generated image of late singer.
Photo: Larry Busacca & Michael Loccisano
Evian “Instawalk” at the U.S. Open
Evian “Instawalk” at the U.S. Open
As a way to create a more organic conversation with consumers through its sponsorship of the U.S. Open tennis tournament, Evian invited three of the most followed New Yorkers on Instagram to Queens for a day. The private tour of the tennis center on Thursday, included a stop at Wilson’s racquet stringing area and the roof of Arthur Ashe stadium.
Photo: Anna Sekula/BizBash
Trukfit at Magic
Trukfit at Magic
On August 20 Pearl Media mapped 3-D projections of clothing to mannequins for the display of Lil Wayne’s Trukfit line at Magic in the Mandalay Bay Convention Center in Las Vegas. Virtual images of brightly colored T-shirts, patterned pants, and baseball caps were shone onto the white figures, which had shorts, trousers, shirts, and hats molded to their shapes.
Photo: Al Powers/Powers Imagery
Moët & Chandon Lounge at the U.S. Open
Moët & Chandon Lounge at the U.S. Open
For its second year as the official champagne of the U.S. Open tennis tournament, Moët & Chandon Lounge built an elegant outdoor lounge on the grounds of the U.S.T.A. National Tennis Center. The space, which included a bar and comfy white couches, had a sleek display of the L.V.M.H.-owned brand’s bottles of bubbly alongside a chandelier of champagne flutes.
Photo: Anna Sekula/BizBash
Canteen Relaunch
Canteen Relaunch
Canteen, a division of Compass Group North America, hosted a 260-guest soiree on August 21 to introduce recent brand changes to employees, clients, and partners. The company turned Fulton's on the River in Chicago into a celebratory setting that channeled the Mad Men era with retro snacks including push-up pies in nostalgic flavors such as banana cream, cookies and cream, and mixed berry parfait.
Photo: Rick Aguilar
Timberland Michigan Avenue Store Opening
Timberland Michigan Avenue Store Opening
Timberland celebrated its Chicago opening with an in-store fete on August 22, and to underscore the brand’s natural, earthy vibe, organizers set up an organic beverage bar. Drinks were made with Veev organic spirits and specialty juices, and served in mason jars. Garnishes included fresh herbs and skewers of tomatoes soaked in vodka and dusted with sea salt.
Photo: Cory Dewald
State Farm at Bonnaroo
State Farm at Bonnaroo
Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.
Photo: Erika Goldring
Whole Foods at Pitchfork Music Festival
Whole Foods at Pitchfork Music Festival
Whole Foods erected an on-site farmer's market where guests could purchase everything from strawberries to sunflowers. The cute, country-style space was dressed up with gingham curtains and woven baskets.
Photo: Jenny Berg/BizBash
Purina at Pitchfork Music Festival
Purina at Pitchfork Music Festival
Purina gave out free "pets rock" posters, which featured colorful, arty illustrations of dogs and cats clutching musical instruments. The brand also had a video booth that let guests hop in and share their personal “ingredient for daily good,” matching the marketing focus on the pure ingredients that make up its pet food. To produce the activation, Pitchfork organizers worked with Zeus Jones, a creative agency based in Minneapolis.
Photo: Courtesy of Pitchfork Music Festival
Uber at Lollapalooza
Uber at Lollapalooza
Music fans at Lollapalooza often send beach balls bouncing through the crowds during concerts. Uber took advantage of the festival hobby by doling out balls splashed with the company logo and a special event hashtag, #Uberpalooza.
Photo: Barry Brecheisen for BizBash
Toyota Prius at Lollapalooza
Toyota Prius at Lollapalooza
The Toyota Prius Family Playground was filled with games, including a human-powered prize wheel that had guests run to win gifts from the automaker. The most talked-about aspect of the marketing effort was the "Whac-a-Hipster" game, which let guests use a soft mallet to smack little pop-up heads with stylized mustaches and glasses.
Photo: Barry Brecheisen for BizBash
Lacoste Live Desert Pool Party at Coachella
Lacoste Live Desert Pool Party at Coachella
The event included an activity/art installation that invited guests to shoot paint-covered tennis balls at a massive polo shirt called “Polo Gigante.” Beta Creative was behind the setup.
Photo: Joe Scarnici/Getty Images for LACOSTE
As part of Brooklyn’s Northside Festival in June, whiskey brand Jameson hosted the Black Barrel Lounge, where guests could enjoy music from indie artists and get the chance to experience a demonstration by Master Cooper (aka barrel maker) Ger Buckley. Accordingly, the space was decorated with chandeliers made from deconstructed flame-charred Jameson Black barrels.
As part of Brooklyn’s Northside Festival in June, whiskey brand Jameson hosted the Black Barrel Lounge, where guests could enjoy music from indie artists and get the chance to experience a demonstration by Master Cooper (aka barrel maker) Ger Buckley. Accordingly, the space was decorated with chandeliers made from deconstructed flame-charred Jameson Black barrels.
Photo: Courtesy of Jameson
In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.
In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.
Photo: Lauren Matthews/Bizbash
At a Vogue Eyewear party held in Los Angeles in March to fete the brand’s spring summer campaign, shades were frozen inside blocks of ice along with flowers, making for striking arrangements on bar tops.
At a Vogue Eyewear party held in Los Angeles in March to fete the brand’s spring summer campaign, shades were frozen inside blocks of ice along with flowers, making for striking arrangements on bar tops.
Photo: Courtesy of Vogue Eyewear
In honor of Barbie’s 50th anniversary, Mattel created a real-life version of the doll’s Malibu Dream House where repeating rows of the iconic toy formed an eye-catching wall.
In honor of Barbie’s 50th anniversary, Mattel created a real-life version of the doll’s Malibu Dream House where repeating rows of the iconic toy formed an eye-catching wall.
Photo: Line 8 Photography. All rights reserved.
Earlier this year in New Orleans, Jes Gordon designed a Super Bowl party for M&Ms where highboy tables displayed arrangements of roses and eucalyptus nestled in vases filled with the chocolate candies.
Earlier this year in New Orleans, Jes Gordon designed a Super Bowl party for M&Ms where highboy tables displayed arrangements of roses and eucalyptus nestled in vases filled with the chocolate candies.
Photo: George Long
At an EBay event in 2009, the centerpiece of the room was a giant chandelier that comprised more than 1,200 items found on the online auctioneer’s Web site.
At an EBay event in 2009, the centerpiece of the room was a giant chandelier that comprised more than 1,200 items found on the online auctioneer’s Web site.
Photo: Courtesy of EBay
During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.
During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.
Photo: Tony Brown/imijphoto.com for BizBash
At Ecolab's client appreciation party at the National Restaurant Association Show in Chicago in 2010, Kehoe Designs made a registration desk using the cleaning product company's soap dispensers and glass racks from restaurant dishwashers.
At Ecolab's client appreciation party at the National Restaurant Association Show in Chicago in 2010, Kehoe Designs made a registration desk using the cleaning product company's soap dispensers and glass racks from restaurant dishwashers.
Photo: Ryan Sjostrom
Godiva is known for its annual chocolate-themed lounge at InStyle’s Golden Globes after-party, but in 2009 the chocolate brand made a bid for attention on Valentine’s Day with an over-the-top chocolate-covered suite inside New York’s Bryant Park Hotel. Envisioned by interior designer Jonathan Adler and interpreted in chocolate by event producer Larry Abel, the suite featured a lavish display of Godiva products including a mosaic of individual chocolates arranged beneath a glass-topped dining table.
Godiva is known for its annual chocolate-themed lounge at InStyle’s Golden Globes after-party, but in 2009 the chocolate brand made a bid for attention on Valentine’s Day with an over-the-top chocolate-covered suite inside New York’s Bryant Park Hotel. Envisioned by interior designer Jonathan Adler and interpreted in chocolate by event producer Larry Abel, the suite featured a lavish display of Godiva products including a mosaic of individual chocolates arranged beneath a glass-topped dining table.
Photo: Emily Gilbert for BizBash
To celebrate the Shops at Target launch in May 2012, the retail giant hosted a party at the IAC Building in New York, for which designer David Stark suspended products from the various collections as decor. For example, doggie treats from Target collaborator Polka Dog Bakery were hung in a spiraled, chandelier-like installation.
To celebrate the Shops at Target launch in May 2012, the retail giant hosted a party at the IAC Building in New York, for which designer David Stark suspended products from the various collections as decor. For example, doggie treats from Target collaborator Polka Dog Bakery were hung in a spiraled, chandelier-like installation.
Photo: Anna Sekula/BizBash
Dubbed the Dramatically Different Party, skincare brand Clinique's June 18 bash at New York’s 620 Loft & Garden celebrated its iconic moisturizer. As guests entered, they encountered a hallway lined with more than 4,000 bottles of the 45-year-old lotion.
Dubbed the Dramatically Different Party, skincare brand Clinique's June 18 bash at New York’s 620 Loft & Garden celebrated its iconic moisturizer. As guests entered, they encountered a hallway lined with more than 4,000 bottles of the 45-year-old lotion.
Photo: Lauren Matthews/BizBash
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