With a nearby sign that read "Keep Calm and Carry a Luna," Luna had a wall with protruding mannequin hands clutching bags. The bags were filled with Luna snack bars, which guests could help themselves to.
Photo: Adam Bettcher Photography
Portable Pop-Up Rentals in Scottsdale
Scottsdale-based company BizBox offers solar-powered, portable pop-up buildings that can be used as mobile showrooms, food shops, retail stores, or tradeshow display centers. The sleek units can be purchased or leased, and feature glass walls, display panels, and a wraparound deck, all of which can be set up in about 20 minutes. The newest model features full-glass siding.
Photo: Courtesy of BizBox
Crowds gathered inside AT&T's tent at the N.C.A.A. Lacrosse Championships in Philadelphia in May to watch the company's "Twitter balloon" gradually inflate as people tweeted using the hashtag #ATTLAX.
Photo: Courtesy of Team Epic
HBO Luxury Lounge
HBO and Mediaplacement invited media and celebrity guests for the annual HBO Luxury Lounge at the Four Seasons Hotel Los Angeles at Beverly Hills. At the event, Pandora gifted its rings to guests and provided a mini red carpet—complete with a tiny step-and-repeat wall—for hand photo ops. It was a logical complement to the adjacent manicure stations.
Photo: Araya Diaz/WireImage
'Variety' and Women in Film Pre-Emmy Party
Variety and Women in Film toasted the female Emmy nominees with a party at Scarpetta at Montage Beverly Hills. Talent signed a board and cork holder from Gallo Family Vineyards, a piece Women in Film will auction at its big fund-raiser later this year. In a similar activation for sponsor Yoplait Greek, the brand donated $100 per signature to breast cancer research.
Photo: Imeh Akpanudosen/Getty Images for Variety
