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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Local Event Marketing

September 21, 2013
Attendees at Ben & Jerry’s City Churned event in Washington received samples of local flavor Capitol Chill, which included ingredients from local businesses Divine Chocolate and Route 11 Potato Chips.
Attendees at Ben & Jerry’s City Churned event in Washington received samples of local flavor Capitol Chill, which included ingredients from local businesses Divine Chocolate and Route 11 Potato Chips.
Photo: Courtesy of Ben & Jerry's
Large signage at the entrance to Ben & Jerry’s City Churned event in New York, hosted at Pier 57, invited fans to try the local flavor.
Large signage at the entrance to Ben & Jerry’s City Churned event in New York, hosted at Pier 57, invited fans to try the local flavor.
Photo: Courtesy of Ben & Jerry's
At Pier 57 in New York, fans got free samples of Borough Brew, the locally inspired flavor with ingredients from Six Point Brewery, Liddabit Sweets, and Spoonable Caramel.
At Pier 57 in New York, fans got free samples of Borough Brew, the locally inspired flavor with ingredients from Six Point Brewery, Liddabit Sweets, and Spoonable Caramel.
Photo: Courtesy of Ben & Jerry's
Ben & Jerry’s employees and local volunteers waded into the Sawmill River in Yonkers, New York, to help pull trash and debris from the water during the community build event on July 27.
Ben & Jerry’s employees and local volunteers waded into the Sawmill River in Yonkers, New York, to help pull trash and debris from the water during the community build event on July 27.
Photo: Courtesy of Ben & Jerry's
Attendees at the San Francisco City Churned flavor launch outside Tcho Chocolate sampled Ben & Jerry's San Fran-tastic, which included ingredients from Tcho and Kika's Treats.
Attendees at the San Francisco City Churned flavor launch outside Tcho Chocolate sampled Ben & Jerry's San Fran-tastic, which included ingredients from Tcho and Kika's Treats.
Photo: Courtesy of Ben & Jerry's
The Brass Monkeys entertained the crowd at the Ben & Jerry’s City Churned flavor launch event in San Francisco.
The Brass Monkeys entertained the crowd at the Ben & Jerry’s City Churned flavor launch event in San Francisco.
Photo: Courtesy of Ben & Jerry's
Volunteers at Ben & Jerry’s City Churned community build event painted over graffiti at San Francisco’s Ocean Beach on July 13.
Volunteers at Ben & Jerry’s City Churned community build event painted over graffiti at San Francisco’s Ocean Beach on July 13.
Photo: Courtesy of Ben & Jerry's
Fans dressed in costumes at Comic-Con International in San Diego.
Fans dressed in costumes at Comic-Con International in San Diego.
Photo: Michael Buckner/Getty Images for Samsung
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The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
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Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.
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Here’s a look at some steal-worthy ideas we spotted in April 2025.
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Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
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In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
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