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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Marketing & Promotion

October 21, 2013
Stackable Sensations' Saviour Universal USB Charger ($8.60 each for 50) can charge two devices at once and includes a logo display.
Stackable Sensations' Saviour Universal USB Charger ($8.60 each for 50) can charge two devices at once and includes a logo display.
Photo: Courtesy of Stackable Sensations
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Photo: Courtesy of Pinhole Press
Toast's engraved wood iPhone covers ($30; bulk pricing available) can be customized with logos and brand names.
Toast's engraved wood iPhone covers ($30; bulk pricing available) can be customized with logos and brand names.
Photo: Courtesy of Toast
The retro-style phone receivers ($30; bulk pricing available) from Native Union plug into most cell phones. A logo can be placed anywhere on the handset.
The retro-style phone receivers ($30; bulk pricing available) from Native Union plug into most cell phones. A logo can be placed anywhere on the handset.
Photo: Courtesy of Native Union
The flap of the classic canvas-and-brown faux leather bags ($28.40 each for 24; additional bulk prices available) from Pinnacle Promotions can be debossed with a logo.
The flap of the classic canvas-and-brown faux leather bags ($28.40 each for 24; additional bulk prices available) from Pinnacle Promotions can be debossed with a logo.
Photo: Courtesy of Pinnacle Promotions
GelaSkins offers cases (from $15; bulk pricing available) for a whole slew of tech gadgets. Simple logo designs can be ordered through the Web site; for orders or more than 100, GelaSkins' designers work with clients to create customized layouts.
GelaSkins offers cases (from $15; bulk pricing available) for a whole slew of tech gadgets. Simple logo designs can be ordered through the Web site; for orders or more than 100, GelaSkins' designers work with clients to create customized layouts.
Photo: Courtesy of GelaSkins
Fluf makes durable, reusable lunch and snack bags (from $18; bulk pricing available) that can be customized.
Fluf makes durable, reusable lunch and snack bags (from $18; bulk pricing available) that can be customized.
Photo: Courtesy of Fluf
Bikn ($130 for the set; bulk pricing available) from Treehouse Labs is a new tech-savvy lost-and-found system. Just place a tag on anything you don’t want to lose, and your phone finds it.
Bikn ($130 for the set; bulk pricing available) from Treehouse Labs is a new tech-savvy lost-and-found system. Just place a tag on anything you don’t want to lose, and your phone finds it.
Photo: Courtesy of Bikn
A branded leather luggage tag and passport case ($83 for the set; bulk pricing available) from Graphic Image comes in several colors and embossed finishes.
A branded leather luggage tag and passport case ($83 for the set; bulk pricing available) from Graphic Image comes in several colors and embossed finishes.
Photo: Courtesy of Graphic Image
Earbud headphones ($6.82 each for 100) from Empire Promotional Products come in a customizable container.
Earbud headphones ($6.82 each for 100) from Empire Promotional Products come in a customizable container.
Photo: Courtesy of Empire Promos
Baggu offers a range of carryall bags, including the recycled cotton canvas Duck tote ($24; bulk pricing available) that can be screen-printed.
Baggu offers a range of carryall bags, including the recycled cotton canvas Duck tote ($24; bulk pricing available) that can be screen-printed.
Photo: Courtesy of Baggu
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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See Inside This High-Tech, Multisensory Experience from Don Julio
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
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As part of the fully immersive experience, concertgoers could partake in different activities, including a photo booth that supplied snaps with the concert date and brand sponsor.
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As guests arrived at Roseland Ballroom for the October 10 concert, they were immediately immersed in a world of music-meets-fashion, surrounded by unique, wild posting-inspired signage featuring sponsor Ralph Lauren's Denim & Supply brand and graffiti art plastered across every surface in sight.
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To create the world of Denim & Supply at Roseland, TH Productions, which coordinated the two-day load in with a 50-person staff, oversaw the build out of everything from the design of the marquee to the furniture in the greenroom to the lighting, video, sound, and pyrotechnic vendors. The result was an immersive experience reminiscent of E.D.M. capital Las Vegas.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
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Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
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Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
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Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
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