M.A.C. Cosmetics celebrated its new Alluring Aquatic collection with performances in a custom 12-foot aquatic tank on Hollywood Boulevard.
Photo: Rich Marchewka
The tank was highly visible to passersby during the bustling holiday weekend in town.
Photo: Rich Marchewka
Synchronized swimmers performed routines for the crowd—and inspired many social media mentions using the hashtag #MACAlluringAquatic.
Photo: Rich Marchewka
M.A.C. cast the Esther Williams-inspired performers after an extensive search and audition process.
Photo: Rich Marchewka
The event was inspired by the Alluring Aquatic summer collection's bright teal packaging, accented with water droplets.
Photo: Rich Marchewka
Attendees could also book makeup appointments with M.A.C. artists.
Photo: Courtesy of M.A.C.
