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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Activation

October 18, 2014
Guests could pose for photographs in a sleigh at the entrance.
Guests could pose for photographs in a sleigh at the entrance.
Photo: Emma McIntyre for BizBash
Christmas party photo booth props, $18; ­chroniclebooks.com
Christmas party photo booth props, $18; ­chroniclebooks.com
Photo: Courtesy of Galison
At the Foxtail bash, a ballerina flash mob entertained guests. The dancers wore glow-in-the-dark makeup.
At the Foxtail bash, a ballerina flash mob entertained guests. The dancers wore glow-in-the-dark makeup.
Photo: Danielle DeBruno Photography
Weinstein Company and Netflix Golden Globes Party
Weinstein Company and Netflix Golden Globes Party

At another Golden Globes party—this one held in the old parking lot of Robinson's May in Los Angeles— Laura Mercier hosted a lip bar adjacent to its photo booth. The activation was suitable for guests looking for pre-snap touch-ups.

Photo: Jonathan Leibson/Getty Images for TWC
Ballerinas from the Washington Ballet Company posed on pedestals as living statues at the entrance to the event.
Ballerinas from the Washington Ballet Company posed on pedestals as living statues at the entrance to the event.
Photo: Courtesy of the Washington Business Journal
BuzzFeed Basecamp at Sundance
BuzzFeed Basecamp at Sundance

BuzzFeed hosted its first activation on festival grounds this year. The "BuzzFeed Basecamp" was open on Main Street from January 24 to 25. The venue was open to the public and hosted private events at night. Activities included posing in a GIF booth with vintage ski gear. The booth's backdrop was a snowy mountain scene.

Photo: Macey J. Foronda/BuzzFeed
Grey Goose Blue Door Lounge at Sundance Film Festival
Grey Goose Blue Door Lounge at Sundance Film Festival

The vodka company took over a space on Main Street to host nightly dinners and cocktail bashes. Servers dressed in the brand's signature blue shade—and wore toasty beanies as a nod to the wintry climate.

Photo: Jamie McCarthy/Getty Images for GREY GOOSE
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