Activation

October 18, 2014

Guests could pose for photographs in a sleigh at the entrance.

Photo: Emma McIntyre for BizBash

Christmas party photo booth props, $18; chroniclebooks.com

Photo: Courtesy of Galison

At the Foxtail bash, a ballerina flash mob entertained guests. The dancers wore glow-in-the-dark makeup.

Photo: Danielle DeBruno Photography

Weinstein Company and Netflix Golden Globes Party

At another Golden Globes party—this one held in the old parking lot of Robinson's May in Los Angeles— Laura Mercier hosted a lip bar adjacent to its photo booth. The activation was suitable for guests looking for pre-snap touch-ups.

Photo: Jonathan Leibson/Getty Images for TWC

Ballerinas from the Washington Ballet Company posed on pedestals as living statues at the entrance to the event.

Photo: Courtesy of the Washington Business Journal

BuzzFeed Basecamp at Sundance

BuzzFeed hosted its first activation on festival grounds this year. The "BuzzFeed Basecamp" was open on Main Street from January 24 to 25. The venue was open to the public and hosted private events at night. Activities included posing in a GIF booth with vintage ski gear. The booth's backdrop was a snowy mountain scene.

Photo: Macey J. Foronda/BuzzFeed

Grey Goose Blue Door Lounge at Sundance Film Festival

The vodka company took over a space on Main Street to host nightly dinners and cocktail bashes. Servers dressed in the brand's signature blue shade—and wore toasty beanies as a nod to the wintry climate.

Photo: Jamie McCarthy/Getty Images for GREY GOOSE