At another Golden Globes party—this one held in the old parking lot of Robinson's May in Los Angeles— Laura Mercier hosted a lip bar adjacent to its photo booth. The activation was suitable for guests looking for pre-snap touch-ups.
BuzzFeed hosted its first activation on festival grounds this year. The "BuzzFeed Basecamp" was open on Main Street from January 24 to 25. The venue was open to the public and hosted private events at night. Activities included posing in a GIF booth with vintage ski gear. The booth's backdrop was a snowy mountain scene.
The vodka company took over a space on Main Street to host nightly dinners and cocktail bashes. Servers dressed in the brand's signature blue shade—and wore toasty beanies as a nod to the wintry climate.
