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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Experiential Ideas

November 17, 2015
Inside Nissan’s mobile movie studio, directors coached visitors in their role as “Agent 23” in a series of short scenes that were edited into a one-minute movie trailer.
Inside Nissan’s mobile movie studio, directors coached visitors in their role as “Agent 23” in a series of short scenes that were edited into a one-minute movie trailer.
Photo: Courtesy of Nissan and TBWA
Arak-Kanofsky said that the recommended attire was 'water shoes, waders, or wellies. But many guests went barefoot in the creek.”
Arak-Kanofsky said that the recommended attire was "water shoes, waders, or wellies. But many guests went barefoot in the creek.”
Photo: Rob Yaskovic
Bethlehem, Pennsylvania-based Allium Floral Design created a floral installation with local flowers, which trailed into the creek. The company also created a tablescape with florals, moss, and other natural elements.
Bethlehem, Pennsylvania-based Allium Floral Design created a floral installation with local flowers, which trailed into the creek. The company also created a tablescape with florals, moss, and other natural elements.
Photo: Rob Yaskovic
Gifts for the Good Life created mulberry paper scrolls featuring Native American symbols that served as the invitations; they were rolled and tied with a label, which was personalized for each guest. The scrolls were then nestled in mounds of live moss inside boxes.
Gifts for the Good Life created mulberry paper scrolls featuring Native American symbols that served as the invitations; they were rolled and tied with a label, which was personalized for each guest. The scrolls were then nestled in mounds of live moss inside boxes.
Photo: Rob Yaskovic
Fox and Finch Vintage Furniture Rentals, based in Fountain Hill, Pennsylvania, provided vintage farmhouse tables and chairs, which were placed directly in the creek.
Fox and Finch Vintage Furniture Rentals, based in Fountain Hill, Pennsylvania, provided vintage farmhouse tables and chairs, which were placed directly in the creek.
Photo: Rob Yaskovic
Illustrated menu napkins by Gifts for the Good Life were folded at each place setting and secured with custom-painted wooden clothespins.
Illustrated menu napkins by Gifts for the Good Life were folded at each place setting and secured with custom-painted wooden clothespins.
Photo: Rob Yaskovic
Guests posed in the creek for a series of portraits, which served as party favors.
Guests posed in the creek for a series of portraits, which served as party favors.
Photo: Rob Yaskovic
Charcuterie tables featuring the group’s signature ampersand were available for snacking.
Charcuterie tables featuring the group’s signature ampersand were available for snacking.
Photo: Rob Yaskovic
A boat held Turkish towels, pashminas, natural bug repellent, and buckets of drinks.
A boat held Turkish towels, pashminas, natural bug repellent, and buckets of drinks.
Photo: Rob Yaskovic
Branded details, including linen towels and decals, were created by Gifts for the Good Life.
Branded details, including linen towels and decals, were created by Gifts for the Good Life.
Photo: Rob Yaskovic
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During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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