Bacardi Limited promoted its newest product, Dewar's Scratched Cask, by creating multisensory tasting experiences that involved projection mapping and virtual reality in Miami, Chicago, New York, and Louisville, Kentucky. The experience featured a 10-foot replica of the oak barrels used to make the whiskey, which inside displayed a 90-second video projected in 360 degrees. As many as four people at a time could step inside the barrel to watch the video projected onto interior walls. Heat lamps and scent machines inside the barrel were synced with the video to enhance the sensory experience.