Bacardi Limited promoted its newest product, Dewar's Scratched Cask, by creating multisensory tasting experiences that involved projection mapping and virtual reality in Miami, Chicago, New York, and Louisville, Kentucky. The experience featured a 10-foot replica of the oak barrels used to make the whiskey, which inside displayed a 90-second video projected in 360 degrees. As many as four people at a time could step inside the barrel to watch the video projected onto interior walls. Heat lamps and scent machines inside the barrel were synced with the video to enhance the sensory experience.
To attract attention, large flames shot out of the top of the barrel whenever there weren't people inside.
Creative Technologies and Production Club created a variety of animations in the world's largest inflatable dome for the sixth event in the traveling electronic dance music-focused Dot Party series—created by Minecraft mogul Markus Persson—which took place at the Los Angeles Memorial Coliseum in June. The 69-foot-tall, 200-foot-diameter dome held 2,500 people who partied to DJ Snake and Skrillex and was lit up by a 360-degree mapped projection that featured constantly changing animations.
For a recent event at the Perot Museum of Science and Nature in Dallas, Wolfgang Puck Catering employed a "chef shadowbox." Meant to provide a strong visual behind a more standard food station, a chef in a shadowbox prepared appetizers as guests looked on.
