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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Consumer Activations

December 12, 2015
Scope and VH1's 'The Breaks' Lounge
Scope and VH1's 'The Breaks' Lounge

The DJ booth had a throwback look, with space for speakers and albums on shelves built into its façade.

Photo: Alexander Tamargo/Getty Images for VH1
Dawn of Man at Mondrian South Beach
Dawn of Man at Mondrian South Beach

The art collective Dawn of Man created digital projections at Mondrian South Beach, presenting them on unusual surfaces such as the hotel's pool after it had been covered in ping-pong balls. A number of different images were on display during the Objekt Magazine & Ruinart Party December 3.

Photo:  Michele Eve Photography for BizBash
Dawn of Man at Mondrian South Beach
Dawn of Man at Mondrian South Beach

The billowing wall of a poolside cabana also served as a projection surface. In addition to Dawn of Man images, guests also saw a preview of the Spring 2016 collection from Canadian fashion designer Marie Saint Pierre.

Photo: Michele Eve Photography for BizBash
'Vanity Fair' Social Club
'Vanity Fair' Social Club

Lincoln Motor Company sponsored an immersive activation called “Sound of Luxury” that invited guests to sit in a 2016 Lincoln MKX and experience its Revel audio system with a light show.

Photo: Michele Eve Photography for BizBash
Design Miami Visionary Award
Design Miami Visionary Award

Design Miami presented its Visionary Award to Yves Béhar at a 400-person dinner December 2 sponsored by watch brand Officine Panerai. Ainsworth Associates produced the event, which took place in a tent in the design district. The menu from caterer Creative Edge Parties started with snapper crudo followed by pan-seared striped bass, Meyer lemon sorbet, and an array of sweets including tiramisu bites, lavender shortbread, chewy chocolate caramel tarts, and hazelnut biscotti.

Photo: Courtesy of Creative Edge Parties
Musician Myleene Klass entertained guests by playing festive songs at the London market.
Musician Myleene Klass entertained guests by playing festive songs at the London market.
Photo: Courtesy of Samsung
Air France's Los Angeles Marathon Takeover
Air France's Los Angeles Marathon Takeover

As the official airline sponsor of the Los Angeles Marathon, Air France hosted numerous activations surrounding the race on February 14. The airline brand took over Mile 16 of the marathon in front of City Hall in Beverly Hills, providing music from DJ Lam and cheerleaders wearing French attire.

Photo: Courtesy of Air France
The summit provided attendees unique access to the Oscars venue, with breakout sessions in dressing rooms, production rooms, and on the stage’s hydraulic lift.
The summit provided attendees unique access to the Oscars venue, with breakout sessions in dressing rooms, production rooms, and on the stage’s hydraulic lift.
Photo: Scott Clark Photo
Coca-Cola
Coca-Cola

Vintage license plates and staff in retro diner uniforms completed the look.

Photo: Aaron Davidson/Getty Images for SOBEWFF
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LinkedIn's Rooftop & Studio
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Visitors embark on a rescue mission with a team of fellow Minecrafters.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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The Casamigos Tasting Experience ($6,000), available through Moda Operandi, includes a one-of-a-kind mixology experience at home or for a private tasting at a restaurant for four to 10 people. The package also features bottles of the small-batch premium tequila signed by founders George Clooney and Rande Gerber.
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Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
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