Pop up venues

April 2, 2016
The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.
The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.
Photo: Courtesy of Hadley Media
Latest in Experiential Marketing, Activations & Sponsorships
An interactive custom snow globe includes the backdrop of the Empire State Building. Yvonne Najor, vice president of Tao Group Hospitality, conceptualized the pop-up, in collaboration with Design House Decor.
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Mitchell curated a four-course stuffing tasting menu. It included a curried cauliflower stuffing with salsa verde, along with a Caesar salad. For the main course, guests could choose between a cornbread and andouille sausage stuffing and a vegetarian maitake mushroom and truffle stuffing. For dessert, a sweet potato and maple bacon stuffing completed the meal.
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See How Shipt Celebrated Side Dishes with This Thanksgiving Pop-Up
A highlight of the activation was a photo-worthy ceiling installation, which used 7,000 shoelaces—or 14,000 total when cut into individual strands. 'The Dr. Marten shoelace is an iconic part of the brand's history,' said Pavlik. 'We wanted to develop a unique way to display them and lean into the heritage of the brand—and what better blank canvas than the ceiling!'
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This Pop-Up Had 14,000 Shoelaces Hanging From the Ceiling
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The March 16 opening-night event took place in 10 international markets, including Kuala Lumpur, Malaysia (pictured). Held at a warehouse space, the event included a skateboard competition.
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24 Holiday Happenings Heating Up the Season
These festive pop-ups, parties, and events from across the U.S. and Canada are making this time of year merry and bright.
An interactive custom snow globe includes the backdrop of the Empire State Building. Yvonne Najor, vice president of Tao Group Hospitality, conceptualized the pop-up, in collaboration with Design House Decor.
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See How Shipt Celebrated Side Dishes with This Thanksgiving Pop-Up
The delivery service hosted a two-day dining experience in NYC that served variations of everyone’s fave seasonal side—stuffing.
Mitchell curated a four-course stuffing tasting menu. It included a curried cauliflower stuffing with salsa verde, along with a Caesar salad. For the main course, guests could choose between a cornbread and andouille sausage stuffing and a vegetarian maitake mushroom and truffle stuffing. For dessert, a sweet potato and maple bacon stuffing completed the meal.
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This Pop-Up Had 14,000 Shoelaces Hanging From the Ceiling
Working with Gladiator Productions, footwear brand Dr. Martens celebrated its new campaign with a vibrant, photo op-filled activation in Los Angeles.
A highlight of the activation was a photo-worthy ceiling installation, which used 7,000 shoelaces—or 14,000 total when cut into individual strands. 'The Dr. Marten shoelace is an iconic part of the brand's history,' said Pavlik. 'We wanted to develop a unique way to display them and lean into the heritage of the brand—and what better blank canvas than the ceiling!'
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“In the past five years, Billboard truly took its commitment to Latin music, its artists, and the industry to another level,” said Leila Cobo, Billboard’s chief content officer for Latin/Español. “We began to host Latin Music Week during Hispanic Heritage Month and committed to growing the event to make it a weeklong celebration of Latin music in Miami, the epicenter of Latin music. I am not exaggerating when I say that it is the essential gathering place for our music today.”
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