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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Pop up venues

April 2, 2016
The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.
The lounge had clear Plexiglas walls on four sides, giving guests the illusion they were outside.
Photo: Courtesy of Hadley Media
Latest in Experiential Marketing, Activations & Sponsorships
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
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Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.
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The March 16 opening-night event took place in 10 international markets, including Kuala Lumpur, Malaysia (pictured). Held at a warehouse space, the event included a skateboard competition.
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Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise
The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
Experiential Marketing, Activations & Sponsorships
Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.
NYLON Desert Disco, Presented by Coach
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Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
The retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.
The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.
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48 Cool Event Ideas You May Have Missed From Marc Jacobs, Uber, Ed Sheeran, Lexus, and More
Here’s a look at some steal-worthy ideas we spotted in April 2025.
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Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
BRANDEdit's recent experience had shelves stocked with the hottest in beauty, wellness, and fashion. See inside—and read tips for working with influencers.
A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.
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See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
As the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.
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2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans
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Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.
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This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
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29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.
29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.
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19 Truly Unexpected Ways to Display a Product
The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
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Inside Neutrogena’s Speakeasy Event, Where Nostalgia Met Modern Beauty and Science
Neutrogena and AIRE Health transformed a blank canvas into a sleek, modern newsstand—which revealed a hidden night market that brought science, beauty, and innovation to life for an audience of dermatologists.
'As partners and supporters of the dermatology community, we saw this as an opportunity to connect in a more meaningful, engaging, and celebratory way,' explained the team at Neutrogena.
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Pop-Up of Color: See How Crayola Welcomed Back These Retired Crayons
The brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.
Dandelion, Magic Mint, Red Orange, Violet Blue, Lemon Yellow, Blizzard Blue, Mulberry, and Raw Umber are part of the limited-edition collection.
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