
A wall of orange helium balloons featuring the No Kid Hungry logo served as the backdrop for the event's main photo booth.
Photo: Taylor McIntyre/BizBash

Attendees could score branded foodie swag from Citi if they shared their photo on Twitter or Instagram and included the event's hashtags.
Photo: Taylor McIntyre/BizBash
The U.S. Open American Express Fan Experience

A rally cam captured fans’ best tennis shots and candid poses from nearly every angle in a shareable 180-degree video file.
Photo: Craig Barritt/Getty Images for American Express

In keeping with the awards' logo, intended to inspire kids' creativity, kids left messages on a chalkboard wall.
Photo: Andi Blady
TEDx Wall

TEDx planners from around the world expressed themselves on an interactive chalkboard wall.
Photo: Marla Aufmuth
Miller Lite Beer Hall

MAC Presents created the Miller Lite Beer Hall for this year's Governors Ball. The interactive fan experience harkened back to Miller's start in Milwaukee in 1855 and included wooden fixtures, beer barrels, and gun-metal enclosures, as well as original artwork including a mural made out of Miller Lite cans.
Photo: Taylor McIntyre/BizBash
Miller Lite Beer Hall

A 360-degree branded photo booth captured guests in action. The beer hall was open to the public.
Photo: Craig Barritt

The event's branding was introduced in a countdown advent-style, two-part mailer. First, guests received a pop-up invitation and schedule of events, then a box filled with Engage! branded accessories, such as a sleep mask, luggage tag, and sunscreen. Gifts for the Good Life also created turn-down gifts for each evening of the event, which were themed to complement the activities the following day, such as a spa kit with a towel and robe and a travel set.
Photo: Jeremie Barlow

Vanessa Kreckel of Two Paper Dolls designed the leather name tags, which featured a charm for each year the guest had attended an Engage! summit.
Photo: Jeremie Barlow