Brand Activation/s

The evening's concert featured of-the-moment acts such as Iggy Azalea.

Brand activations along the pier targeted college students. Schick Quattro had a girly pink-and-white booth where staffers doled out razors, shaving cream, and sunscreen.

Amazon Student had an elevated platform where fans could have their photos snapped with the stage in the background. Planners had to follow ADA guidelines and bring in an ADA lift to access the platform.

Kellogg's Krave Chocolate cereal had a brand activation that let guests fill bags with ingredients that can be mixed with the cereal, such as marshmallows and granola.

The Art Institutes set up a giant canvas that guests could doodle on with branded Sharpie markers.