The interior of the block featured a headphone jack wall. Attendees could plug headphones into the various jacks to listen to different songs from Google Play Music playlists, including one curated for the festival. If listeners hit a "winning" jack, they were taken up to the second-story roof to enjoy the festival view.
Each day, Samsung device owners had the chance to win passes to the Samsung Galaxy Lounge. In the hilltop lounge, guests could watch performances using virtual reality devices. The devices made users feel as though they were standing on stage with performers such as the Red Hot Chili Peppers.
Guests sipped mezcal cocktails, checked out peep shows, and stopped for mini chair massages. Promo models were dressed in vintage brothel attire.
The Lolë White Tour, a series of yoga events in cities around the world organized by the women’s activewear and lifestyle brand, made a stop at Toronto’s Exhibition Place for an outdoor yoga session at sunset on July 28. A group of 3,000 yogis, dressed in white as a symbol of peace, gathered for the tour’s first evening session.
