Three ballerinas representing the brand interacted with people in Grand Central Station and other locations around New York. The dancers handed out coupons for consumers to get an Elit cocktail at local bars and also distributed invitations to stop by the penthouse at the Marmara Park Avenue for a martini.
Photo:Â Wes Tarca/Courtesy of Elit Vodka
A decorative sign with the event hashtag welcomed guests to the Elit events at the penthouse at the Marmara Park Avenue hotel.
Photo:Â Conor Harrigan/Courtesy of Elit Vodka
At all of the parties in the penthouse, bartenders used branded fruit peels to garnish cocktails.
Photo: Carl Timpone/Courtesy of Elit Vodka
After noticing the hashtag #fatherofthebride trending on social media, Elit's digital team quickly responded with a photo using the hashtag and showing an engraved bottle and two martinis.
Photo: Courtesy of Elit Vodka
To add a vintage feel to the events, brand ambassadors used a Polaroid camera at the photo wall and gave guests the prints to take with them.
Photo:Â Conor Harrigan/Courtesy of Elit Vodka
At the “Make Your Own Martini" bar, guests could learn about different types of martinis (such as dry or wet, dirty or straight, and shaken or stirred) before making their own cocktail.
Photo:Â Carl Timpone/Courtesy of Elit Vodka
