Sponsor Ocean Spray created a cranberry bog in the middle of the Under 30 Village and invited guests to put on waders and step inside, where they could relax at a table and talk to cranberry growers about the future of food and farming.
Sponsor Cole Haan created an interactive booth in the Experiences Hub. The company invited guests to design the cover of their future memoir. The book cover was then printed and wrapped around a sketchbook for them to take home.
The 15th annual Boobyball, which raises funds for Rethink Breast Cancer, took place October 14 at Rebel in Toronto. Produced by Rethink's event team, the event had a tropical "Paradise City" theme and featured an oxygen bar from Element Oxygen Bars.
On October 24 at Sony Square NYC, Sony Pictures Television debuted two immersive "escape games" based on its NBC dramas Timeless and The Blacklist. Open to the public through December 2, the interactive experience allows participants to step inside the world of one of the two shows by becoming a character and participating in a storyline that involves solving a critical mission within 10 minutes. The experience, which was created by LeadDog Marketing Group, incorporates Sony technology in both challenges.
Children's Hospital Los Angeles's "Once Upon a Time" gala took place October 15 at the Event Deck at L.A. Live. Produced by Events by Fabulous, the event had a storybook theme brought to life by costumed performers.
Groupon activated two photo booths for guests that had an outdoor adventure backdrop and a sushi-making backdrop. Photos were then turned upside-down, and guests were encouraged to share them on social media.
Dove Chocolate, a sponsor at the event, hosted a virtual-reality experience that allowed attendees to take a virtual tour of Reykjavik, Iceland's capital city.
Coca-Cola's Pier 92 tent offered attendees a space to play giant Jenga, drink Coca-Cola, and chat with brand ambassadors, who wore Buffalo plaid shirts. Coca-Cola activations were produced by Ignition.
The Backyard BBQ also showcased a giant illustration of New York that guests were encouraged to color in throughout the event's duration. The illustration was created by Robert Gerdts, artistic director of Warren Moore Events.
