Branding

Grass cut to form an Adidas logo

A logo for sports company Extreme stamped into snow.

Airstar America provided several large lighted balloons with the American Express logo.

Waitstaff circulated a wide array of hors d'oeuvres, including BLTs marked with TruTV's logo (pictured), bite-sized burgers, and miniature cannolis.

Alligator Pear passed hors d'oeuvres on spoons marked with the network's logo.

Target's large-scale light, fashion, and dance show on the facade of the Standard New York hotel

Creative Edge catered the event, serving bite-size hors d'oeuvres on trays embellished with circular cutouts and the Oxygen logo. As a tongue-in-cheek way to emphasize its pop-up initiative, the network also decorated napkins with phrases like "Who knows where we'll pop up next!"

The organization's logo decorated the tops of cocktail tables, which were spread throughout the space.

Large letters spelling out 'Right to Play' lined a wall of windows, allowing guests to see the city skyline in the background. The 'Y' was marked with the Puma logo, a nod to the headlining sponsor.

Large light boxes showing photographs of the Burberry sign acted as a backdrop for the arrivals area.

Macy's branded water bottles, napkins, and plates with the Culinary Council's logo for the tour.

The Crossroads party logo could also be seen on napkins at the bar.

A covered walkway and the logo in giant red letters created a dramatic entrance to the Crossfire premiere event.

A branded sign was emblazoned with the graffiti-style message, "Dope!" Other similar signposts read "Crush it" and "So hot!"