Vans at Pitchfork
Playing off its "Off the Wall" tagline, Vans had a painter create portraits of festivalgoers. The paintings hung on a temporary wall on festival grounds and will be auctioned off at future Goose Island Brewery events. Proceeds will benefit the 606, a local park and trail system set to launch in the fall.
Photo: Barry Brecheisen for BizBash
USA Network's SXSW Promotion
USA Network used a new "video paint" technology to promote its original drama series Graceland. Attendees were invited to a pop-up location in downtown Austin's busy bar strip, where they could use a digital paint-brush roller to project Graceland images on the walls of buildings.
Photo: Courtesy of USA Network
