Activation Ideas

Live product demonstrations took place during the Makeup Show's first Los Angeles run.

Lounge seating surrounded by wall art served as a place for guests to relax between seminars.

A box marked "I" contained ice cream. The treat was a last-minute addition to the lineup, so Bombshell Productions fabricated a new box that could accommodate a layer of dry ice to keep the servings chilled.

In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.

A “fruit toss” game let guests pitch pineapples, lemons, and other produce into baskets attached to a colorful, branded wall.

The PTTOW Summit, held in May at Southern California’s Terranea Resort, encouraged conference attendees to sit with one another and answer some of life's big questions. A spinning wheel positioned adjacent to a seating group offered a series of topics—like "hate," "doubt," and "purpose"—to break the ice and make the exercise more interesting. The coffee table positioned at the seating group offered a workbook that participants could open to find questions or activities to do together, and the event also offered "conversation cookies,” fortune cookies filled with more conversation topics. JOWY Productions was behind the event’s production.

At lawn-bowling stations, guests could try to knock down prop bottles of the product. Bright, fruity images adorned the lanes.