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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

marketing

August 3, 2018
Working with MKG, Chef’s Cut Real Jerky transformed a Los Angeles gas station into a steakhouse-inspired “Gastro Station.” Actress Olivia Munn served as “jerky sommelier,” helping guests pair jerky with cocktails.
Working with MKG, Chef’s Cut Real Jerky transformed a Los Angeles gas station into a steakhouse-inspired “Gastro Station.” Actress Olivia Munn served as “jerky sommelier,” helping guests pair jerky with cocktails.
Photo: Marissa Joy Kaplan
Knorr’s Mobile Farmers Market
Knorr’s Mobile Farmers Market

To celebrate National Farmers Market Week and promote its new One Skillet Meal packets, food brand Knorr will make fresh produce deliveries in Manhattan from August 5 to 9. The brand has partnered with social media-driven delivery app Fooji to make deliveries to guests who tweet the #KnorrToMyDoor hashtag to the brand’s Twitter account. Brand ambassadors will arrive on a custom farmers market bike, offering one meal packet and locally grown produce in a branded tote bag. The mobile activation was designed by Edible.

Photo: Courtesy of Knorr
Token is a professional gifting service powered by A.I. that curates the web for unique gifts. The site’s gift finder makes recommendations for a recipient based on your relationship to them (acquaintance, colleague, etc.), their style and personality (“girl boss,” “foodie,” “early adopter,” “networker,” and more), and your budget (ranges start at $25 and under and go up to $100 or more). Think gift-giving Mad Libs. Token offers gift-wrap services, including wax-sealed handwritten notes, and several delivery options throughout the U.S.
Token is a professional gifting service powered by A.I. that curates the web for unique gifts. The site’s gift finder makes recommendations for a recipient based on your relationship to them (acquaintance, colleague, etc.), their style and personality (“girl boss,” “foodie,” “early adopter,” “networker,” and more), and your budget (ranges start at $25 and under and go up to $100 or more). Think gift-giving Mad Libs. Token offers gift-wrap services, including wax-sealed handwritten notes, and several delivery options throughout the U.S.
Photo: Courtesy of Token
State’s lightweight nylon Lorimer backpack ($90) features a large main compartment with a padded laptop sleeve (which fits a 13-inch laptop); double zippered pockets in the front; padded, easily adjustable straps; and branded zipper pulls. Plus, for every bag purchased, State delivers a backpack filled with essentials to a child in need.
State’s lightweight nylon Lorimer backpack ($90) features a large main compartment with a padded laptop sleeve (which fits a 13-inch laptop); double zippered pockets in the front; padded, easily adjustable straps; and branded zipper pulls. Plus, for every bag purchased, State delivers a backpack filled with essentials to a child in need.
Photo: Courtesy of State
Shaker & Spoon is a monthly subscription that delivers artisanal craft cocktails to the receipient’s home. Each box arrives with three original recipes designed around one variety of liquor with enough ingredients (syrups, bitters, mixers, and garnishes) to make 12 drinks—four from each recipe. Alcohol is not included. Pricing is $50 for a month-to-month subscription or $135 for three months, $250 for six months, or $480 for 12 months; shipping is available in the U.S.
Shaker & Spoon is a monthly subscription that delivers artisanal craft cocktails to the receipient’s home. Each box arrives with three original recipes designed around one variety of liquor with enough ingredients (syrups, bitters, mixers, and garnishes) to make 12 drinks—four from each recipe. Alcohol is not included. Pricing is $50 for a month-to-month subscription or $135 for three months, $250 for six months, or $480 for 12 months; shipping is available in the U.S.
Photo: Dmitry Morozov
The La Dolce Vita ($120) curated holiday collection from Murray’s Cheese includes Piave Vecchio, Murray’s La Tur, Taleggio, Gorgonzola Mountain, Murray’s sopressata salami and speck, Castelvetrano olives, and Natur Puglia Taralli classic crackers. The shop also offers the option to customize a gift online or in its New York stores. Combine cheeses, meats, specialty items, homeware, apparel, and more, and the site’s expert mongers will cut, wrap, fill, and ship your package. Shipping is available in the U.S.
The La Dolce Vita ($120) curated holiday collection from Murray’s Cheese includes Piave Vecchio, Murray’s La Tur, Taleggio, Gorgonzola Mountain, Murray’s sopressata salami and speck, Castelvetrano olives, and Natur Puglia Taralli classic crackers. The shop also offers the option to customize a gift online or in its New York stores. Combine cheeses, meats, specialty items, homeware, apparel, and more, and the site’s expert mongers will cut, wrap, fill, and ship your package. Shipping is available in the U.S.
Photo: Brian Kennedy
Lula’s Garden, a succulent gifting company, sells eco-friendly plants in a crafted gift box that's designed to serve as a planter. Gardens are available in five sizes, starting at $25 for a medium-sized succulent. Custom sleeve, card, and gift tag options are also available; shipping is available nationwide.
Lula’s Garden, a succulent gifting company, sells eco-friendly plants in a crafted gift box that's designed to serve as a planter. Gardens are available in five sizes, starting at $25 for a medium-sized succulent. Custom sleeve, card, and gift tag options are also available; shipping is available nationwide.
Photo: Courtesy of Lula's Garden
Made from natural, slow-burning coconut wax (instead of paraffin, soy, or beeswax), Keap candles ($35 each) come in a range of refreshing scents such as Wood Cabin (with cedar wood, wet moss, burnt pine needles, and nutmeg) and Waves (with sea salt, star anise, galbanum, and seaweed). Pricing for corporate orders is available upon request; gift-wrapping options, holiday-theme matchboxes, and custom candles are also available. Shipping is available nationwide.
Made from natural, slow-burning coconut wax (instead of paraffin, soy, or beeswax), Keap candles ($35 each) come in a range of refreshing scents such as Wood Cabin (with cedar wood, wet moss, burnt pine needles, and nutmeg) and Waves (with sea salt, star anise, galbanum, and seaweed). Pricing for corporate orders is available upon request; gift-wrapping options, holiday-theme matchboxes, and custom candles are also available. Shipping is available nationwide.
Photo: Courtesy of Keap
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