The pop-up converted a 12,000-square-foot, multi-level space at 336 Queen Street West into an immersive art exhibit. The space featured American Express branding on the steps and walls, as well as local artwork in the lobby.
Photo: Courtesy of American Express
Artist Peru143 designed a travel-theme room called “Don’t Travel Without It.” The room displayed a colorful map of the world on the walls, where attendees could place the end of a string on where they have traveled or want to travel. The string art became larger as more guests interacted with the map. The room also had a tent sewn with a number of country’s flags to represent different cultures.
Photo: Courtesy of American Express
The “Don’t Explore Without It” room, designed by Clandestinos, offered a fantasy aesthetic with whimsical sculptures and animals.
Photo: Courtesy of American Express
For the culinary room, artists Troublesome Troy and SmugUgly designed a noodle-theme vignette inspired by their recent trip to Japan. Guests could pose in a life-size bowl of “ramen” with "noodles" that hung from oversize chopsticks.
Photo: Courtesy of American Express
Guests could also pose with pillows that resembled soy sauce packets.
Photo: Courtesy of American Express
In “Don’t Play Without It,” a combination of sculpture and mixed media presented a nostalgic playground. Guests could ride on swings and spring riders that resembled animals in a geometric style.
Photo: Courtesy of American Express
The “Don’t Be Entertained Without It” room, created by artist Mediah, provided a timed, kaleidoscope-like 4K mirrored experience that had changing animations.
Photo: Courtesy of American Express
The beach-theme “Don’t Summer Break Without It” room showcased colors and textures inspired by Miami. Design and decor elements included a hammock, a purple palm tree illustration, and a multi-color “pool.” The room was created by Francis Pratt and Mango Peeler.
Photo: Courtesy of American Express
Attendees could literally slide into the final room, “Don’t Have Fun Without It,” created by artist Duro The Third. Riffing off the popular ball pit trend, the room featured a foam cube pit. Wooden lighting bolts were installed in the ceiling.
Photo: Courtesy of American Express
The event, which took place December 9, was open to consumers in three different time slots at Villain in Brooklyn.
Photo: Mel D. Cole
The event showcased a branded purple step-and-repeat with triangular graphics, as well as life-size imagery from past magazine issues.
Photo: Mel D. Cole
The "Lust" space provided a photo op with velvet drapery that was suspended at multiple anchor points and angles. Maitland explained that the popularity of red vehicles inspired the color scheme.
Photo: Mel D. Cole
The "Throb" room provided attendees with a photo op in front of a giant heart that throbbed to the beat of music, creating a rhythmic monitor effect on the surrounding walls.
Photo: Mel D. Cole
The "Drool" experience invited attendees to get inside the 2018 Toyota Camry for a multi-sensory 360-degree audiovisual driving experience.
Photo: Mel D. Cole
The vehicle experience incorporated Lightwave virtual-reality technology and analyzed real-time emotion data from guests to create personalized biometric data portraits.
Photo: Mel D. Cole
To simulate the experience inside of an engine, the "Pulse" room featured chrome pipe graphics and engine sounds.
Photo: Mel D. Cole
"Hunger," an illuminated mobile art installation at the center of the space, showcased hanging desirable items meant to evoke guests's aspirations.
Photo: Mel D. Cole
The interactive "Boom" room provided drums anchored to the floor, which guests could pose with and contribute to the room's booming rhythm.
Photo: Mel D. Cole
On stage, the activation offered performances and sets from DJs including Suzi Analogue.
Photo: Mel D. Cole
Rapper and choreographer Sharaya J performed at the event.
Photo: Mel D. Cole
The experience was housed in a 15-foot cube structure that featured 360-degree video projections of Scottish scenery and the distillery. The video was captured by drones and a remote-controlled robot.
Photo: Wes Tarca Photography
Inside the cube, groups of people wore headphones to listen to the audio and could choose the parts of the distillery they wanted to learn about by interacting with a small screen that incorporated leap motion controls.
Photo: Wes Tarca Photography
In a surprise performance by famed composer John Williams, the Star Wars theme featured projections designed to transport the audience to the Millennium Falcon.
Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil
The Star Wars theme's projections shifted through various depictions of space and spaceships.
Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil
A performance of Herbie Hancock's "Rockit" was accompanied by moving geometric shapes.
Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil
At one point, Katy Perry covered Queen's "Bicycle Race." Colorful projections included images of turning wheels.
Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil
For Katy Perry's "Firework," the Bowl was illuminated with, you guessed it, fireworks.
Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil
With the Patrón Experience app, users are able to “plant” a field of agave on any flat surface viewable through the phone, as well as tour the brand’s hacienda in Mexico where its tequila is produced and bottled.
Photo: Courtesy of Patron
At the Macallan Gallery 12 exhibit, held in October in New York, visitors used HoloLens devices to visually experience the whiskey’s flavor notes such as honey, citrus, cinnamon, and ginger as they rained down from suspended casks.
Photo: Wes Tarca
In addition to New York, the Gallery 12 exhibit made stops in Miami, Chicago, Houston, and San Francisco.
Photo: Wes Tarca
Tens of thousands of spectators came out to celebrate the fifth anniversary of Singapore’s Gardens by the Bay park in June. To create an exciting, multimedia show for the celebration, Christie Digital and Asia-based Hexogon Solution created vivid digital projections of flowers and bubbles, which were displayed across the gardens’ eight “supertrees”—tree-like vertical gardens measuring as tall as 165 feet. The 20-minute projection display used 120 light fixtures and 24 flame projectors.
Photo: Rachel Pick
At AdobeMax 2016 in San Diego, WorldStage teamed up with event producer Pix Productions to create a massive projection-mapped display for the main stage. Using a 4K environment, the team created a geometric configuration of multi-faceted screens that measured 200 feet wide and 32 feet tall. The screens were filled with moving patterns, lights, live-action video, and animations, and also supported keynote addresses and presentations. Overall, 28 projectors were used. Click here to watch a video
Photo: Courtesy WorldStage
For the opening of the USC Village complex in Los Angeles in October, Bart Kresa Studio mapped two buildings on the main piazza, as well as the 150-foot-tall clock tower. The five-minute projection-mapping feature was set to a song by Leonard Bernstein that was performed by the university’s full orchestra and choir.
Photo: Gabor Ekecs
The design transformed throughout the feature. WorldStage and Panasonic created the projection system, and Images by Lighting handled lighting design.
Photo: Gabor Ekecs
For the Burrard Arts Foundation’s 2017 Facade Festival in Vancouver, 10 artists were chosen to have their artwork projected on the outside of the museum. Go2 Productions produced the projection mapping. Click here to watch a video
Photo: Courtesy of Go2 Productions
The Temple House in Miami works with United Projection to offer 3-D projection mapping services for corporate and social events. For one wedding ceremony, the room was transformed into a pink cherry blossom forest. As the bride walked down the aisle, motion graphics caused rose petals to “fall” slowly from the trees, creating a romantic effect.
Photo: Jonathan Scott
Bart Kresa Studio created four animated looks for the Game of Thrones season 7 premiere party in July. The evening began with a dragon gliding across the Walt Disney Concert Hall in Los Angeles. The image then transformed into flames, eventually subsiding to reveal a frozen tundra with the face of the show’s Night King villain. Later in the evening, the projection transformed into the faces of the show’s stars, and then eventually into a mystical forest projection inspired by the show. The images rotated throughout the night. Click here to watch a video
Photo: Gabor Ekecs
A collaboration between painter Pete Barber and digital artist Rebecca Smith, a Budapest-based project by U.K.-based Urban Projections combines projection mapping with hand-crafted images. Dubbed the “Living Mural,” the live show sees both elements evolving and interacting, creating a canvas of movement, light, and paint. Click here to watch a video
Photo: Courtesy of Urban Projections
Vancouver-based Go2 Productions used projection mapping to create a 360-degree, immersive audiovisual experience at Metropolis at Metrotown, British Columbia’s largest mall, in 2016. Projected content, colorful 3-D illusions, and a mirrored floor and ceiling created a striking, infinity room-like experience for attendees. Click here to watch a video
Photo: Courtesy of Go2 Productions
As part of last year’s Canada 150 celebrations, and to celebrate British Columbia’s annual salmon migration, Christie Digital used projection mapping to transform Vancouver’s Cambie Street Bridge into a virtual ocean. Eight projectors were used to create a colorful, cinematic show, which ran on a daily basis from June to early fall.
Photo: Kirk Tougas
At a wedding for Qatar’s royal family in November 2016, Megavision Arts transformed a 53,000-square-tent into a memorable, moving work of art. Crews built a 30- by 360-foot plywood wall in front of the tent and covered it in white muslin fabric to serve as the projection surface. The result was that as the guests drove up to the event, they saw a massive, undulating 3-D black-and-white animation accented with a custom musical score. Click here to watch a video
Photo: Courtesy of Megavision Arts
An increasing number of sports arenas are using on-court projection mapping to display player stats, accompany halftime entertainment, and increase fan engagement. For New York Rangers and New York Knicks games at Madison Square Garden, WorldStage uses 14 projectors, with each portion of the ice or court receiving 60,000 lumens. Lighting design by Arc3 Design and custom content by Batwin & Robin Productions complement the projections, creating a fully immersive environment inside the arena. Click here to watch a video
Photo: Courtesy of WorldStage
For the Canada Olympic Excellence Day celebration in Montreal in 2015, Go2 Productions created an 18-minute projection-mapping experience leading up to the unveiling of the Olympic rings on the roof of the Canada Olympic Committee’s 23-story headquarters. Click here to watch a video
Photo: Courtesy of Go2 Productions
Urban Projections worked with British artist Mat Collishaw and media artist Dave Lynch to create a mapped installation for the launch of the Jimmy Choo Vices collection in London. Based on the Naica mines in Mexico, custom video footage was mapped around crystal clusters. Lighting, pulsating glows, and shadow effects were overlaid onto footage of tower blocks, rain, and traffic.
Photo: Courtesy of Urban Projections
For a corporate event at the Temple House, the projection changed for each course of the meal, cycling through cities in Asia, Europe, South America, and the United States where the company had offices. For the Istanbul, Turkey-theme course, projections showed the Basilica Cistern. Cuisine from the region was served, and servers dressed in on-theme costumes. Music was also paired with the various projections and courses.
Photo: Jonathan Scott
For YouTube Brandcast 2017, held in New York in May, event producer Good Sense & Company tapped Worldstage to create to create a dynamic presentation backdrop using a mix of automated projection-mapped walls and LED technologies. Obscura Digital, LA Made Creative, ShowMotion, and the event team at MAS also collaborated on the presentation. Click here to watch a video
Photo: Courtesy of WorldStage
Prior to the tasting on Friday, the Macallan posted a photo on Twitter showing the suggested setup for participants, with one glass of ice and one of water.
Photos: Courtesy of the Macallan
The Macallan created eight Instagram accounts, one for each of the casks used in its new Edition No. 1 whiskey, and then linked to each one with tags.
Photos: Courtesy of the Macallan
By going to the individual cask profile accounts, Instagram users can learn more about the characteristics and flavors that each type of wood brings to the whiskey.
Photos: Courtesy of the Macallan
The inaugural Destination San Diego took place at Horton Plaza Park on August 11. The entire event was designed to engage with consumers in a new way.
Photo: Jake Taylor
Art installations are nothing new at music festivals, but Destination San Diego aimed to take it a step further by creating a living mural. Visitors could contribute to it throughout the day by pushing one of a series of buttons; depending on the color selected, a new stripe of paint was added.
Photo: Cole Ferguson
Event producers had to think through some unusual logistical challenges for the 40-foot-mural, said Starch Creative partner Brandon Ball. “How much paint do we need? Will the art change throughout the day? Will it turn brown? How do we capture and recycle the paint? Plan B was someone would be getting on the roof and pouring paint when consumers hit a button.”
Photo: Cole Ferguson
By the end of the evening, the crowdsourced mural offered a larger-than-life, colorful focal point for the event.
Photo: Cole Ferguson
Another interactive art installation involved linocut prints created with an actual steamroller. “We wanted to over-dramatize the lino print process,” explained Ball. “The consumer would have the opportunity to ink up their lino print before a steamroller would roll over it to create their one-off custom print.”
Photo: Cole Ferguson
Starch Creative worked with its custom-build manufacturer Purpose Supply Co. to test the steamroller prints before introducing them to the public.
Photo: Cole Ferguson
![Attendees could also make custom D.I.Y. merchandise throughout the day. “[Adidas is] always exploring new and interesting ways for people to get hands-on with the creation and customization process—whether that’s with product, sound, video, photo, or large-scale, crowd-sourced art installations,” explained Poythress.](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/08/destination_san_diego_8.png?auto=format%2Ccompress&q=70&w=400)
Attendees could also make custom D.I.Y. merchandise throughout the day. “[Adidas is] always exploring new and interesting ways for people to get hands-on with the creation and customization process—whether that’s with product, sound, video, photo, or large-scale, crowd-sourced art installations,” explained Poythress.
Photo: Cole Ferguson
The free, all-ages festival included performances from Na-kel Smith, Famous Dex, Jay Rock, and other popular rap and hip-hop artists.
Photo: Kevin Keller
At this year’s VidCon, held in Anaheim, California, in June, Facebook created a tranquil, outdoors-meets-indoors lounge specifically for creators. Attendees were encouraged to add inspiring messages and drawings for their peers on a large chalkboard wall.
Photo: Trevor Muhler
Facebook Messenger used a similar idea at the third Girlboss Rally, held in Los Angeles in April. On a wall dubbed "Messages That Matter,” attendees and speakers left hundreds of messages of encouragement for each other throughout the day, such as “Just write the draft,” “Be fkn nice,” and “Be a self-made dreamer.”
Photo: Chris Swoszowski
National Geographic hosted two separate movie premieres for its documentary Gender Revolution in Washington and New York in February 2017. The standout element at both events was an eye-catching message wall. Before the screening, the white wall with the hashtag #GenderRevolution emblazoned across the middle served as a decor element. Afterward, event producers brought out paint and markers for guests to decorate with. A mixture of handprints and empowering statements about sexuality and gender identity covered the walls by the end of both events.
Photo: Courtesy of National Geographic
HBO held an interactive pop-up exhibit inspired by the network’s new late-night series, Random Acts of Flyness, in August in New York. The exhibit, which was produced by Team Epiphany, featured vignettes inspired by the themes and cultural idioms featured in the series, which explores patriarchy, white supremacy, and sensuality through a stream-of-conscience style. The “Black Women Won’t Save Us All?” room recognized black women who have made history by broadcasting names on a screen. Attendees were invited to write the name of a black woman who has inspired them on two walls that flanked the screen.
Photo: Dorothy Hong
At the 29th annual Glaad Media Awards, held in Los Angeles in April, biopharmaceutical company Gilead had a photo booth with images printed on-site; guests could post their photo on a wall and write messages about how they will help end H.I.V./AIDS in the United States. Gilead representatives were also on hand to discuss the company's initiatives.
Photo: Vivien Killilea/Getty Images for Glaad
The Hollywood Reporter and SAG-AFTRA teamed up to host an Emmys party earlier this month in Beverly Hills. Emmy nominees such as Darren Criss (pictured) were asked to write words of advice and wisdom for their peers, which were displayed by the red carpet.
Photo: Emma McIntyre/Getty Images for The Hollywood Reporter
L’Oréal Paris worked with Agenc to host a "Galentine’s Day" event in New York in February 2017. At a graffiti wall, guests were encouraged to write why they are “worth it," a play on the beauty brand's well-known slogan.
Photo: Donald Bowers/Getty Images for L'Oreal
At Variety’s Power of Young Hollywood event, held in Los Angeles in August, sponsor 3 Musketeers created a #ThrowShine photo op. Celebrities, including 14-year-old actress Peyton Elizabeth Lee (pictured), chose a magnet to post on the wall; each magnet included inspiring, encouraging messages for their peers.
Photo: Stewart Cook for Variety
To celebrate the premiere of its new 1980s dance musical drama series Pose, FX worked with BMF Media Group to host an authentic ball in a former Harlem church in June. At the #Pose4Love activation, guests could watch messages of positivity recorded by cast members. They could also write positive messages of their own and post them on the wall; the messages were later shared with members of L.G.B.T.Q. organizations.
Photo: Sean Smith
At the "Pandora Sounds Like You: Summer" concert, held in Los Angeles in July 2017, feminine hygiene product brand Always created the Always Empowerment Wall. Guests were invited to write messages of women’s empowerment, then take photos to share on social. Always also activated in the women’s bathroom, placing custom decals on the mirrors and handing out samples.
Photo: Rachel Murray/Getty Images for Pandora
Danielle Gibson Events holds a regular event series called Take Time to Toast, which is dedicated to empowering women entrepreneurs and toasting accomplishments of those in nontraditional work roles. The February edition, held in San Francisco, had a "Galentine’s Day" theme. A “Collaboration Station” featured a bag for each attendee. Next to the wall was a candy station by CandyClub with branded valentines that included phrases such as “I want to take time to toast you” or "You're the best* thing in my life (*besides Rosé).” Guests were encouraged to fill a small candy bag and write a card to another attendee.
Photo: Meg Smith Photography
To launch its new EcoSport, Ford held an experiential event in January 2018 in New York. Produced by Civic Entertainment Group, the event showcased life hacks for traveling, cooking, organizing, and more. Attendees completed the phrase "In 2018 I will..." and added their hang tags to a giant display board.
Photo: Donald Bowers/Getty Images for Ford Motor Company
Beautycon Pop takes over a 20,000-square-foot venue near the Beverly Center in Los Angeles until the end of 2018. Colorful signage outside displays Beautycon's motto of "You don't need lipstick, lipstick needs you."
Photo: Jason van Ostrander
The pop-up, which aims to redefine traditional beauty standards, is made up of four spaces: a salon, a retail shop, a main gallery for panels, and eight Instagram-friendly art installations.
Photo: Jason van Ostrander
The Macy’s-sponsored “Confidence Runway” room has a catwalk, flashing lights, and a wind machine, giving everyone their “own Beyoncé moment,” according to Beautycon founder Moj Mahdara.
Photo: Jason van Ostrander
One room is inspired by Drake's "Hotline Bling" music video.
Photo: Tasha Bleu
South Korean skincare and cosmetics brand Mamonde created a room filled with oversize pink flowers.
Photo: Jason van Ostrander
Cosmetics brand Laneige's purple space has a life-size portion of a plane; guests can take photo ops standing on the wing or sitting in airline seats.
Photo: Jason van Ostrander
Another space features a maze of mirrors, leading to interesting, rainbow-infused photo ops.
Photo: Jason van Ostrander
One of Beautycon's pillars is welcoming all "unicorns," a.k.a., all people regardless of race, gender, age, sexuality, and other differences. Naturally, one area allows guests to pose with unicorns.
Photo: Jason van Ostrander
A glamorous space includes a bathtub filled with sparkly confetti and a shower that uses hanging crystals instead of water.
Photo: Jason van Ostrander
One of the more memorable and surreal spaces includes a wall featuring videos of blinking eyes, and a platform resembling a makeup palette.
Photo: Jason van Ostrander
Beautycon Pop also features the company's first retail space, which offers products from 25 independent, woman-owned brands not often found at traditional beauty events.
Photo: Jason van Ostrander
Attendees can get makeovers sponsored by Macy's and schedule office hours with Beautycon staffers for hands-on mentorship on starting their own beauty-focused business.
Photo: Jason van Ostrander
The space is also hosting a variety of panel discussions from entrepreneurs and beauty influencers. Furniture for the panel room came from Joss & Main.
Photo: Jason van Ostrander
Puma x Bradley Theodore Preview Event
Puma and visual artist Bradley Theodore previewed their 23-piece, Spring-Summer ’19 collection at the brand’s store in Miami’s Design District. Theodore also live painted pieces inspired by the collection during the December 5 event.
Photo: Courtesy of Puma
Pantone Pantry by Tribute Portfolio
Tribute Portfolio, Marriott International’s newest collection of independent hotels, debuted the “Pantone Pantry by Tribute Portfolio” at the Royal Palm South Beach Resort. The travel-inspired installation highlighted “Living Coral,” the 2019 Pantone Color of the Year. The Miami showcase came to life via interior designer Athena Calderone, Supergroup LSD, and pop-art illustrator Gabriel Alcala. The activation included 20-plus cabinets and drawers throughout the space, as well as an infinity mirror aquarium and a surprise confetti cabinet. Guests were immersed in the color with projection artwork from LSD.
Photo: Elizabeth Lippman
Pantone Pantry by Tribute Portfolio
The Pantone Pantry marks the first time that Pantone has executed an experiential reveal moment for its Color of the Year announcement in front of a live audience. The pantry doors opened to reveal Living Coral and the associated Shimmering Sunset palette. A private reception took place December 5 and the space was open to the public December 6 and 7.
Photo: Elizabeth Lippman
Pantone Pantry by Tribute Portfolio
Guests received coloring book postcards featuring the same mural artwork that adorned the exterior of the pantry, with illustrations of Labrinth, Sia, and Diplo. BMF Media was responsible for the structural fabrication, custom decor sourcing and styling, graphic design and production, and overall experience design.
Photo: World Red Eye
25 Years of What Goes Around Comes Around
To celebrate its 25th anniversary, luxury vintage retailer What Goes Around Comes Around took over the Versace Mansion with a retrospective installation featuring iconic archival pieces from Gianni Versace on December 8.
Photo: Astrid Stawiarz/Getty Images
25 Years of What Goes Around Comes Around
Bentley Miami displayed a pair of limited-edition, painted Bentayga V8 SUVs inspired by the city while La Fleur Bouquets created the evening’s lush floral wall of roses.
Photo: Astrid Stawiarz/Getty Images
Inside Out Project
French artist JR brought the Inside Out Project to the Confidante Miami Beach, also home of Montauk’s Surf Lodge pop-up. A thousand people visited “Odette,” the Inside Out photo booth truck, to have their photo taken and join the face-laden installation.
Photo: Michele Eve Sandberg for BizBash
The Art of Banksy
“The Art of Banksy, Unauthorized Private Collection” brought its international tour to Miami for its first foray into the U.S. market, bringing 80 original pieces to Little River’s Magic City Studios. The exhibit runs until February 28.
Photo: World Red Eye
American Express Platinum House
American Express presented the second Art Basel iteration of its Platinum House at the 1 Hotel South Beach from December 6-8.
Photo: Dimitrios Kambouris/Getty Images for American Express
American Express Platinum House
Events included a Pharrell concert, a dinner by chef Michael Solomonov of Zahav, and networking events.
Photo: Jamie McCarthy/Getty Images for American Express
Bombay Sapphire’s Artisan Series
Bombay Sapphire’s Artisan Series rang in its ninth year at Villa Casa Casuarina, formerly known as the Versace Mansion on December 6. Actress Tessa Thompson announced Montreal artist Erik Nieminen as the grand finale winner of the brand's artist competition. Nieminen will collaborate with global art platform Artsy on a public art installation in New York. Pictured: Ingredients for specialty Bombay Sapphire cocktails were presented on large palm leafs at the bar.
Photo: Sansho Scott/BFA.com
Raul de Nieves’ Carousel
Artist Raul de Nieves revealed a life-size, fully functioning carousel at the Faena Hotel. The elaborate piece, which was an existing merry-go-round from the 1950s found in Brooklyn, was commissioned by the Art Production Fund and Bulgari, and stands 16 feet wide with glittering animals.
Photo: Michele Eve Sandberg for BizBash
Bacardi and the Dean Collection present No Commission: Miami
Now in its second year, Bacardi and the Dean Collection's No Commission moved to the Faena Forum with photography-theme programming. Artists were given exhibition space for free, earning 100 percent of their sales. Host Swizz Beatz, along with Black Coffee, Meek Mill, ASAP Ferg, Busta Rhymes, Fat Joe, DJ Nasty, and Eli Fola performed on December 6 and 7.
Photo: Michele Eve Sandberg for BizBash
Cafe Bustelo at Hive Wynwood
From December 6 to 9, the new pop-up space known as Hive featured live street art, pop-up installations, and live music. Café Bustelo served up complimentary coffee with signature Cuban-style offerings, such as cafecito, cortadito, colada, and cafe con leche. Visitors stepped inside a larger-than-life can installation for a photo moment. BMF Media handled structural fabrication, custom decor sourcing and styling, graphic design and production, and overall experience design.
Photo: BES Films & Jovitakespics
Raw Pop-Up
A collective of creators in the Interactive Art Movement created a multi-sensory experience in a two-story abandoned department store in downtown Miami. The five-day immersive pop-up featured 80 performance artists and musicians, as well as a dystopian nightclub called ALT_Future.
Photo: Michele Eve Sandberg for BizBash
Photos: (Top Row) Griffin Lipson; (Middle Row): Michael Becker/FX, Courtesy of Two Bit Circus, Cory Fontenot; (Bottom Row): Courtesy of Outstanding in the Field, Courtesy of Piera Gelardi
At the Macallan Gallery 12 exhibit, held last fall in New York, visitors used HoloLens devices to visually experience the whiskey’s flavor notes such as honey, citrus, cinnamon, and ginger as they rained down from suspended casks.
Photo: Courtesy of the Macallan
The Macallan Distillery Experience was housed in a 15-foot cube structure that featured 360-degree video projections of Scottish scenery and the distillery. The video was captured by drones and a remote-controlled robot.
Photo: Wes Tarca Photography
