Interior Activation

November 30, 2018
Brandless Opening Night
Brandless Opening Night
Colorful Product Display
Colorful Product Display
Featuring Museum of Ice Cream
Featuring Museum of Ice Cream
Hermes Carre Cafe
Hermes Carre Cafe
Lexus x interview Magazine
Lexus x interview Magazine
Pop Culture Extravaganza
Pop Culture Extravaganza
Shopbop Diner Opening Night
Shopbop Diner Opening Night
Shopbop Opening Night
Shopbop Opening Night
Superfine! 2018
Superfine! 2018
Vulture Fest
Vulture Fest
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Pinterest Activation
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Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.
Experiential Marketing, Activations & Sponsorships
29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
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One room is inspired by Drake's 'Hotline Bling' music video.
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Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up
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Wearables at events provide valuable data on your attendee's journey
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Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.
Pinterest Activation
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Experiential Marketing, Activations & Sponsorships
29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.
29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.
Experiential Marketing, Activations & Sponsorships
19 Truly Unexpected Ways to Display a Product
The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
Experiential Marketing, Activations & Sponsorships
Inside Neutrogena’s Speakeasy Event, Where Nostalgia Met Modern Beauty and Science
Neutrogena and AIRE Health transformed a blank canvas into a sleek, modern newsstand—which revealed a hidden night market that brought science, beauty, and innovation to life for an audience of dermatologists.
'As partners and supporters of the dermatology community, we saw this as an opportunity to connect in a more meaningful, engaging, and celebratory way,' explained the team at Neutrogena.
Experiential Marketing, Activations & Sponsorships
Pop-Up of Color: See How Crayola Welcomed Back These Retired Crayons
The brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.
Dandelion, Magic Mint, Red Orange, Violet Blue, Lemon Yellow, Blizzard Blue, Mulberry, and Raw Umber are part of the limited-edition collection.
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From Runway to Runway-Ready: 'Sephora Hairlines' Transformed a Private Jet Into a Beauty Haven
Sephora elevated its "Prep, Style & Refresh" campaign with a luxury influencer trip aboard a private plane to Napa Valley—complete with unique content moments and product showcases.
The 'Sephora Hairlines' influencer experience took place on March 5, coinciding with the launch of Sephora’s latest campaign surrounding haircare and styling products. 'The energy was electric as guests arrived at the private Sephora Hairlines hangar and saw for the first time all the details that went into creating the look of vintage travel for an experience that catered directly to content creators,' said Cat Choate and Alina Skonieczny, co-founders of Cat/Alina Productions, who designed and produced the overnight event.
Experiential Marketing, Activations & Sponsorships
Slam Dunk: See Inside This Beauty Brand's Basketball-Themed Mascara Launch
To celebrate its new "Bounce" mascara, Benefit Cosmetics transformed a blank-canvas event space into a beauty game zone.
A Club Bounce Community Board featured scoreboards, one-of-a-kind merchandise, and polaroids of makeup-loving visitors.
Experiential Marketing, Activations & Sponsorships
SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Austin, Texas, was once again blanketed with wow-worthy activations from major brands. Explore our gallery of 50+ photos.
The University of Texas at Austin's Hook 'Em House
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Gen Jeans: See How American Eagle’s Denim Deli Catered to Its Customers
The retail brand hosted a two-day pop-up in Nashville, Tenn., with an open-mic stage that expanded upon its “Live Your Life” messaging.
'I think it's important for brands to go to their customer versus their customer always having to come to them,' Schapiro said.
Experiential Marketing, Activations & Sponsorships
30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More
Here’s a look at some steal-worthy ideas we spotted in March 2025.
Event Eleven worked with Images by Lighting on the event's lighting.
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Top 5 Ways Event Profs Measure the Success of Pop-Up Activations
From social media engagement to dwell time, here are some of the key KPIs they track.
In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
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