BiZBash Award Winner: Best Press Stunt

April 13, 2005
To help promote Meow Mix’s entry into the wet cat food market, Grand Central Marketing rented a Fifth Avenue storefront and created a restaurant for felines and their owners. At the café’s grand opening, guests and their cats—including one-time Catwoman Eartha Kitt—walked along a red carpet. The restaurant served seven flavors of Meow Mix’s new line, and the venue also included activities for shoppers—cat-themed games with names like the “Hairball Toss” and “Feeding Time.”

Posted 04.13.05

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