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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Innovative Product Placement

Mark MavrigianLisa Cericola
November 24, 2008
The season premiere party for The Tudors
The season premiere party for The Tudors
Photo: Elevation Photos
CS magazine's green-themed Seeds of Spring event in Chicago featured lots of eco-friendly touches, including a chandelier made of recycled water bottles from sponsor Fiji.
CS magazine's green-themed Seeds of Spring event in Chicago featured lots of eco-friendly touches, including a chandelier made of recycled water bottles from sponsor Fiji.
Photo: BizBash
For a party celebrating the launch of a new cocktail by French liqueur company Cointreau in New York, planners created a backdrop of the brand's bottles to replace the typical step-and-repeat in the arrival area.
For a party celebrating the launch of a new cocktail by French liqueur company Cointreau in New York, planners created a backdrop of the brand's bottles to replace the typical step-and-repeat in the arrival area.
Photo: BizBash
For the season premiere of The Tudors, Showtime worked with One Source Visual Marketing to turn the facade of New York's Sheraton Hotel & Towers into a castle by draping stone-patterned mesh vinyl over the building.
For the season premiere of The Tudors, Showtime worked with One Source Visual Marketing to turn the facade of New York's Sheraton Hotel & Towers into a castle by draping stone-patterned mesh vinyl over the building.
Photo: Elevation Photos
To show off Allsteel's new Acuity chair in New York, EventQuest created artistic installations that incorporated the product into different scenarios, including a cold room with a chair frozen inside a block of ice.
To show off Allsteel's new Acuity chair in New York, EventQuest created artistic installations that incorporated the product into different scenarios, including a cold room with a chair frozen inside a block of ice.
Photo: Digital Diva
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
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Inside Motorola’s Bold, Multisensory Razr Launch Event
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