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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Ideas for Creating a Sophisticated Kid-Friendly Event

An all-ages party can be equally appealing to adult guests as well as to children, as shown by Janie and Jack's summer collection launch in Los Angeles.

Alesandra Dubin
June 27, 2016

Garish, colorful decor and greasy, juvenile food—those are some of details that people might imagine when they consider the phrase “kid-friendly event.” But a bash that’s suited for children can also be sophisticated and appealing to grownup guests’ eyes and palates, as evidenced by the launch of the summer collection from preppy kids’ retailer Janie and Jack. Jeremiah Brent, star of the new TLC show Married to Design: Nate & Jeremiah, hosted the event on June 18 at the London West Hollywood hotel in Los Angeles.

"When throwing our summer celebration, we took the same approach we take as a brand,” said Janie and Jack general manager Shelly Walsh. “We are classically modern and every detail is well considered. We brought the party to life in the same manner, from flower crowns to watercolor portraits, the lemon accents and bold stripes throughout.”

Lisette Sand-Freedman, principal at Shadow PR, which conceptualized and helped plan the event, added, “We set out to create an experiential event that represented the essence of the brand. Jeremiah Brent and his daughter Poppy were the perfect co-hosts, who resonated with both the fashion community and influencer set. We were also able to leverage Janie and Jack's creative team to create the ideal activation decor that served as the perfect backdrop for celebrities and social influencers such as Cupcakes and Cashmere to create original content.”

Here are 10 ways the party remained sophisticated enough to inspire grownup influencer engagement while entertaining kids.

At the Janie and Jack event, families were welcome to pick up wardrobe pieces for their kids from a pop-up shop topped with a striped awning and decked with bowls of lemons. The wooden structure had prim details such as moulding trim and integrated signage.
At the Janie and Jack event, families were welcome to pick up wardrobe pieces for their kids from a pop-up shop topped with a striped awning and decked with bowls of lemons. The wooden structure had prim details such as moulding trim and integrated signage.
Photo: Michael Simon/StarTraksPhoto
In keeping with the moulding-trimmed look of the pop-up shop, a press wall appeared more like a piece of furniture than a temporary photo backdrop. Decorated with lemons for an eye-catching yellow look, the wall also featured logo signage in the brand's signature blue color, as well as white florals and trailing greenery.
In keeping with the moulding-trimmed look of the pop-up shop, a press wall appeared more like a piece of furniture than a temporary photo backdrop. Decorated with lemons for an eye-catching yellow look, the wall also featured logo signage in the brand's signature blue color, as well as white florals and trailing greenery.
Photo: Alesandra Dubin/BizBash
Lemon yellow was not just the color palette: the citrus fruit served as pops of color in bowls and other vessels throughout the event's decor.
Lemon yellow was not just the color palette: the citrus fruit served as pops of color in bowls and other vessels throughout the event's decor.
Photo: Michael Simon/StarTraksPhoto
Guests could pick up floral crowns that kept with the tidy yellow and white look of the party's decor.
Guests could pick up floral crowns that kept with the tidy yellow and white look of the party's decor.
Photo: Michael Simon/StarTraksPhoto
Kids could sit for watercolor paintings—an elegant spin on other styles of event portraiture—at an artist station at the event.
Kids could sit for watercolor paintings—an elegant spin on other styles of event portraiture—at an artist station at the event.
Photo: Michael Simon/StarTraksPhoto
On the sweltering event day, guests made use of a turf-covered, lawn-like area for water activities. Large spherical balloons surrounded the area, where parents could watch kids play from yellow and white Adirondack chairs.
On the sweltering event day, guests made use of a turf-covered, lawn-like area for water activities. Large spherical balloons surrounded the area, where parents could watch kids play from yellow and white Adirondack chairs.
Photo: Michael Simon/StarTraksPhoto
Toy sailboats—in the event's signature colors of yellow and white—bobbed in wading pools for fun and heat relief.
Toy sailboats—in the event's signature colors of yellow and white—bobbed in wading pools for fun and heat relief.
Photo: Michael Simon/StarTraksPhoto
Kid-friendly catering included passed options such as mini corndogs with mustard. But it also included healthy and attractive dishes that appealed to adults as well, such as fresh fruit salad that also made for a colorful presentation.
Kid-friendly catering included passed options such as mini corndogs with mustard. But it also included healthy and attractive dishes that appealed to adults as well, such as fresh fruit salad that also made for a colorful presentation.
Photo: Michael Simon/StarTraksPhoto
A tassel banner framed the entrance to the rooftop party space, an understated decor element with an air of whimsy.
A tassel banner framed the entrance to the rooftop party space, an understated decor element with an air of whimsy.
Photo: Alesandra Dubin/BizBash
Gift bags tied with yellow and white striped ribbon included a rolled beach towel for use during the event's water activities.
Gift bags tied with yellow and white striped ribbon included a rolled beach towel for use during the event's water activities.
Photo: Michael Simon/StarTraksPhoto
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