It happens all the time. A brand or company imagines using an empty storefront, a cool lobby, or an unsold piece of real estate in a new or iconic building as a means to make an event unique. However, unlike traditional event venues, these raw spaces create a whole set of new issues for event organizers and marketers.
That’s where Space in the Raw comes in. Utilizing vacant real estate to satisfy short-term commitments, Space in the Raw activates properties by offering one-of-a-kind brand experiences.
Here are five tips to help real estate developers and event organizers come together to create memorable events in otherwise unused space:
1. Smart Upfront Contract Negotiations Prevent Your Event From Being in Jeopardy
Work with experienced professionals to negotiate with non-event oriented landlords. Even the smallest contractual pitfall can cause disagreements on things like load-in and load-out, security, access, and pre-defined rules, which all put your event at risk. Space in the Raw has more than 100 pre-negotiated raw spaces under contract, which takes the complication out of the process.
2. Site Inspections Become Strategic Ideation Sessions & Experiential Explorations
Scouting locations helps to drive ideas for themes. In many cases, finding a unique venue drives the strategy and creative solutions for an event, maximizing both engagement and R.O.I. Space in the Raw has experience helping to match brands with properties based on their design aesthetics, goals, and the property specs.
3. Use Vendors Who Know the Raw Spaces
Connect with vendors who know the nuances of the raw spaces you are choosing and can be valuable partners. Immediacy is the name of the game with these spaces. You have no time to get your suppliers up to speed on the property or process. Space in the Raw can supply vendor recommendations that understand completely so organizers make safer choices.
4. Speed to Market Fuels Innovation—Short Execution Cycles
The execution cycle has become increasingly shorter, even when using established event venues. Organizers and marketers are under pressure to find venues and complete execution in a more competitive environment. The key is to work with a venue scout that can stay calm and keep you calm. Space in the Raw’s inventory of unique, out-of-the-box spaces in addition to its quick property on-boarding process means lightening-fast reactions resulting in increased revenue for brands.
5. Scarcity is an Asset in Today's Snap Chat World
Millennials crave once-in-a-lifetime experiences. Knowing that a space may not be available ever again makes it more intriguing to organizers. To keep this demographic satisfied, today's top organizers need to work with a company that has its finger directly on the pulse of the local real estate market, not just the event market. Landlords and property managers frequently have new openings that can function as temporary locations, potentially creating an experience of a lifetime for a brand.
Space in the Raw puts real glamour into vacant real estate by helping brands stay original and innovative. This new concept in event activations resolves that age-old quest to be original and to be the “first” to break new ground by brands and organizations. For the complete Space in the Raw Story, visit www.spaceintheraw.com, or to go on an experience exploration session, contact [email protected].
