BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: A Hot Dog Teeter-Totter, CNN's New Orleans-Inspired Brunch, Highlights from the TED Conference

Here's a look at 10 steal-worthy ideas we spotted this week.

Beth Kormanik
May 3, 2019

This week's roundup includes a hot dog teeter-totter at a food festival in Los Angeles; an immersive activation about pollution at the TED conference in Vancouver; an oversize typewriter prop at Samantha Bee's "Not The White House Correspondents Dinner" in Washington; and a pretty tablescape from the Goop Escape retreat at Blackberry Mountain in eastern Tennessee.

M.L.B. FoodFest
M.L.B. FoodFest
In Los Angeles, the M.L.B. FoodFest took place at Magic Box at the Reef April 26 to 28, offering activities such as the "Weiner-totter." The food festival, which offers eats from all 30 major-league ballparks, will also travel to New York and London. MKG produced the event.
Photo: Tyler Curtis
Goop Escape
Goop Escape
Gwyneth Paltrow hosted the first Goop Escape retreat at Blackberry Mountain resort in the Great Smokey Mountains in Tennessee. Activities included a a mountainside dinner prepared by chef Richard Blais at a rustic long table.
Photo: Natalie Watson Photo
Caulipower Pop-up
Caulipower Pop-up
The gluten-free Caulipower pizza brand debuted a pop-up in a storefront on New York's Bleecker Street that offered free pizza and activities like a claw machine. Produced by By Reveal, the pop-up included design details such as emoji-like neon signage and plenty of cauliflower plants.
Photo: Chris Waggoner
Absolut Bar Recycle
Absolut Bar Recycle
For the launch of Absolut's Planet Earth’s Favorite Vodka campaign—which encourages consumers to practice sustainability—the brand held a private event in New York on April 22 that encouraged attendees to trade in recyclables for cocktails in an environment where recycled materials were used as decor. A step-and-repeat wall displayed a moss replica of the Absolut bottle against a wall of reclaimed wood, which featured the name of the event. White flowers poured out of a blue recycling bin and shopping cart. See more: See an Absolut Bar That Accepted Recyclables as Currency
Photo: Dorothy Hong
Absolut Bar Recycle
Absolut Bar Recycle
Attendees were invited to exchange their recyclables for cocktails such as the Watermelon Lime Time, which had Absolut Lime, watermelon juice, and a sugar rim. See more: See an Absolut Bar That Accepted Recyclables as Currency
Photo: Dorothy Hong
TED Conference
TED Conference
The TED conference, which took place April 15 to 19 at the Vancouver Convention Center, revolved around the theme “Bigger Than Us,” which was highlighted by big ideas, discoveries, and insights. Off the stage, sponsor activations delivered thought-provoking experiences, like a five-dome structure created by artist Michael Pinsky that invited guests to experience simulation of air in five different cities: Tautra, Norway, on a winter day; London on a February day; New Delhi, India; Beijing in November; and São Paulo, Brazil. International Flavors & Fragrances and Airlabs helped create the scents and filtered air inside the geodesic domes. See more: TED 2019: See 20 Ideas on Engaging Attendees On and Off the Main Stage
Photo: Marla Aufmuth/TED
TED Conference
TED Conference
Dropbox’s activation involved a Mad Libs-style wall that invited attendees to complete fill-in the-blank sentences with words tied to main stage sessions. The activation was produced by Fake Love. See more: TED 2019: See 20 Ideas on Engaging Attendees On and Off the Main Stage
Photo: Marla Aufmuth/TED
"Not The White House Correspondents Dinner"
'Not The White House Correspondents Dinner'
The White House Correspondents' Association Dinner took place April 27 at the Washington Hilton, celebrating the First Amendment and the journalists who cover the executive branch of the federal government. Media brands used the weekend to host events of their own, including Full Frontal With Samantha Bee's second edition of the "Not The White House Correspondents Dinner." A prop typewriter, fabricated by Design Foundry, served as a photo activation by Tickled Photo Booth Co. See more: White House Correspondents' Association Dinner: Elegant Design and Catering Ideas From Washington's Biggest Weekend
Photo: Dimitrios Kambouris/Getty Images for TBS
CNN Political Hangover Brunch
CNN Political Hangover Brunch
CNN hosted a New Orleans-theme brunch with decor such as French Quarter-style wrought iron-like gates draped with Spanish moss and other greenery. The event name was displayed on street signs affixed to posts in the style of the neighborhood's gas street lights. See more: White House Correspondents' Association Dinner: Elegant Design and Catering Ideas From Washington's Biggest Weekend
Photo: Courtesy of CNN
Bulleit 3D Printed Frontier Lounge
Bulleit 3D Printed Frontier Lounge
During the Tribeca Film Festival in New York, guests sipped three-dimensional printed cocktails at the Bulleit 3D Printed Frontier Lounge, which was open April 24 to 26 at Studio 525. A robotic arm injected droplets of edible oil that formed a set pattern like a dot matrix spiral; the shapes could jiggle in the drink but kept their shape. See more: See the 3-D Printed Cocktails This Whiskey Brand Served at the Tribeca Film Fest
Photo: Courtesy of Bulleit
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
Related Stories
TED Main Stage
Experiential Marketing, Activations & Sponsorships
TED 2019: See 20 Ideas on Engaging Attendees On and Off the Main Stage
YSL Beauty Station
Experiential Marketing, Activations & Sponsorships
Coachella 2019: See Inside the Biggest Parties and Brand Activations
The experience took place over a day at the Pound Kitchen & Bar in Canterbury. To celebrate all aspects of the orange, Set Creative outfitted the space with quirky photographs, printed graphics, florals, and the name of the brand.
Experiential Marketing, Activations & Sponsorships
What This Fake Brand's Pop-Up Can Teach Us About the Power of Events
Visitors can ride a mechanical pig in the Retirement Rodeo, presented by Charles Schwab, and learn the value of compound interest.
Experiential Marketing, Activations & Sponsorships
Can This Pop-Up Museum Make Paying Off Your Debt Fun?
More in Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Experiential Marketing, Activations & Sponsorships
See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Sponsored
Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.