10 Best Ideas of the Week: Smirnoff's Pool Float Party, SAP's High-Tech Basketball Court, Budweiser's Lottery Machines

To coincide with the brand’s new “Four Ways to Rosé” four-pack, Smirnoff Seltzer partnered with luxe pool float company Funboy to debut an inflatable for consumers. The hydroplane float features a colorful, Instagram-friendly design created by muralist Jason Woodside. Smirnoff held a private launch event earlier this month at Andaz West Hollywood, displaying the floats at the hotel’s rooftop pool and balloon installations that complemented the float’s color scheme. MKTG designed the event and Balloon Monster provided the balloon decor.

Photo ops for guests included a tent decorated with the pool floats and balloons, along with pink, branded pillows and a rug.

To coincide with the N.B.A. Draft Lottery on May 14, Budweiser launched its own lottery that gave New Yorkers a 14 percent chance to win free beer—the same odds as the Knicks had to win the number one N.B.A. pick. The brand brought five custom fabricated lottery machines to bars in Manhattan. The idea was conceived by 3 PM—the agency for Anheuser-Busch by Weber Shandwick and PMK-BNC—and the machines were built by Fusion.

Toronto Public Library Foundation held its third annual Biblio Bash, presented by TD Bank Group, on April 25. Each table at the event was hosted by a notable author and featured customized charger plate inserts that displayed information about the authors. Candice & Alison Events Group designed the event, which had a yellow color scheme. The black-tie event raised more than $745,000 for the public library system.

Elevator attendants wearing golden outfits customized with the event's name served guests champagne and escorted them to the second floor for dinner. The elevators were wrapped with the title and design of the event, courtesy of print sponsor CJ Graphics.

SAP’S Sapphire Now and ASUG Annual Conference took place May 7 to 9 at the Orange County Convention Center in Orlando. At a high-tech equipped basketball court, participants shot baskets from a variety of angles, encouraged and coached by a comedian dressed as a referee. After 45 seconds, SAP-driven technology provided stats on the player’s abilities and compared them to those of N.B.A. players. See more: How SAP Uses a Human Touch to Sell Tech on the Trade Show Floor

Attendees could take photos at designated Selfie Walls, contribute feedback at electronic stations around the floor, or watch short informative videos by touching virtual buttons that corresponded to their interests. See more: How SAP Uses a Human Touch to Sell Tech on the Trade Show Floor

Savannah College of Art and Design celebrated its 40th anniversary by partnering with BRC Imagination Arts to debut an immersive experience on April 26. Several SCAD alumni contributed to the design and production of SCADstory along with the experience designers at BRC Imagination Arts. Installations included a tower of books. See more: How This School Brought its History to Life with an Immersive Experience

SCADstory takes guests through a series of whimsical, emotional vignettes, including animations displayed in picture frames. See more: How This School Brought its History to Life with an Immersive Experience

To fight sexual harassment at music festivals, a group of Los Angeles-based DJs formed Soteria, an organization that provides physical spaces and onsite access to professionals for festivalgoers experiencing sexual misconduct or trauma. The group partnered with Goldenvoice to debut the inaugural Every One activation, which debuted at this year’s editions of Coachella and Stagecoach. Stationed throughout the festivals, the Every One tents offered calming, comfortable spaces with access to mental health counselors. See more: How These Top Event Pros Are Fighting Sexual Misconduct at Festivals