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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Toyota's 3-D Hanging Sculpture, a 'Price Is Right'-Theme Fashion Show, Living Garden Statues

Ian Zelaya
May 10, 2019

This week's roundup includes Toyota's 3-D hanging sculpture to promote the 2020 Highlander during the New York International Auto Show; Moschino's Price Is Right-theme fashion show during Milan Fashion Week; living garden statues at the American Cancer Society Discovery Ball in Chicago; and a massive red rose chandelier at a San Diego Museum of Art fund-raiser.

American Cancer Society Discovery Ball
American Cancer Society Discovery Ball
American Cancer Society’s annual gala took place April 27 at the Hilton Chicago. HMR Designs designed the event, which was themed “Where Hope Grows.” Living garden statues provided by StageFactor helped bring the garden-party vibe to life. See more: How Event Design Brought the American Cancer Society Gala's Mission to Life
Photo: Barry Brecheisen
American Cancer Society Discovery Ball
American Cancer Society Discovery Ball
Planners introduced more interactive elements this year, including a "Smash Bar" where guests could pick their own herbs and muddle their own fruits to create customized cocktails. See more: How Event Design Brought the American Cancer Society Gala's Mission to Life
Photo: Courtesy of American Cancer Society
Moschino Milan Show
Moschino Milan Show
In February, Moschino held its fashion show at MiCo—Milano Congressi. Creative director Jeremy Scott created his own Price Is Right-style game show as a backdrop for the presentation, complete with “prizes” in the form of a shiny new car, washer-dryer, bedroom set, and refrigerator. The kitschy backdrop suited the Dynasty-decadent gowns, mini-dresses in Warholian-like prints of household cleaning products dripping with crystal embroideries and plenty of kitschy bags shaped like toothpaste tubes, hairdryers, cash registers, champagne bottles, and more. Random Production produced the show. See more: Staging and Set Design Inspiration: Highlights From Fashion Month
Photo: Courtesy of Moschino
Dior Paris Show
Dior Paris Show
For her Fall 2019 Dior show, produced by Bureau Betak and held February 26 at the Musée Rodin in Paris, creative director Maria Grazia Chiuri enlisted Italian conceptual artist Bianca Pucciarelli Menna—better known by her pseudonym, Tomaso Binga—to design the show set. In a continuing renewal of the girl power set that has come to be the standard at Dior, the venue walls were adorned with naked images of Binga contorted into every letter of the alphabet. See more: Staging and Set Design Inspiration: Highlights From Fashion Month
Photo: Courtesy of Dior
HP Antarctic Dome
HP Antarctic Dome
HP brought an 11,000-square-foot geodesic projection dome to Coachella’s festival grounds in April. In the "Lucid Dreaming" photo op, HP Spectre Folio laptops were used to create abstract backgrounds that could be manipulated as the subject moved. Infinity Marketing Team worked with Artechouse on the activation. See more: How HP Created the Coolest Spot at Coachella
Photo: Courtesy of HP
HP Antarctic Dome
HP Antarctic Dome
Guests could design their own drawstring backpacks at the "Inspired Ink" station, choosing from an assortment of funky shapes and colors. The backpacks were printed on-site for a custom piece of swag. See more: How HP Created the Coolest Spot at Coachella
Photo: Courtesy of Infinity Marketing
Toyota 2020 Highlander Reception
Toyota 2020 Highlander Reception
For last month’s New York International Auto Show, Toyota teased the debut of its 2020 Highlander by partnering with artist and sculptor Michael Murphy, who created a 3-D hanging illusion that resembled the S.U.V. Murphy created the installation over two months in his Brooklyn studio by hand-painting 200 pieces of paper, which were then strategically placed to appear as if they were floating in the air. The installation was revealed near the Javits Center, and it also was projected onto New York buildings and billboards. BMF produced and designed Toyota’s auto show reception, which featured Murphy’s suspended installation. See more: 17 Brand Highlights From the New York International Auto Show
Photo: Courtesy of Toyota
Nissan’s 50th Anniversary Celebration
Nissan’s 50th Anniversary Celebration
Nissan celebrated the 50th anniversary of the Z sports car and unveiled the Nismo 220 GTR at a pre-auto show event, which took place at Union West in April. Painter and pin striper Igor Accord of Igors Custom created a brand retrospective live throughout the event, which was produced by George. P Johnson. See more: 17 Brand Highlights From the New York International Auto Show
Photo: Courtesy of Nissan
San Diego Museum of Art Fund-Raiser
San Diego Museum of Art Fund-Raiser
The San Diego Museum of Art’s 38th annual fund-raiser took place April 11 to 14, with four days of events that featured more than 100 floral interpretations of classic works of art created by local and national floral designers. Art Alive's V.I.P. premiere dinner had a dramatic, flower-filled Art Deco theme inspired by photojournalist Alfred Eisenstaedt. As guests entered the museum's rotunda, they encountered a massive chandelier made from red roses inside glass boxes designed by Jennifer McGarigle of Floral Art. See more: How This Benefit Draws 12,000 Attendees Every Year
Photo: Bauman Photographers
San Diego Museum of Art Fund-Raiser
San Diego Museum of Art Fund-Raiser
The museum’s Bloom Bash had a vehicle art installation, which was a colorful collaboration between sponsor BMW and artist Taped Metal Canvas. See more: How This Benefit Draws 12,000 Attendees Every Year
Photo: Bauman Photographers
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