This week's roundup includes HBO's A Black Lady Sketch Show card game at a V.I.P. event in New York for the new comedy series; vegetable centerpieces at a JustFoodForDogs dinner party in New York; a 150-foot-long brunch table at a chef Dominique Ansel event in Los Angeles; and Oscar Mayer's branded amenities at its Wienermobile Airbnb in Chicago.
HBO’s “A Black Lady Sketch Show” Screening and Game Night
HBO held a V.I.P. screening and game night event for A Black Lady Sketch Show, the network’s new comedy series, on July 30 at Metrograph in New York. Produced by Team Epiphany, the event gave guests a special-edition version of the card game Black Card Revoked, with questions inspired by the series.
Photo: Dorothy Hong
HBO’s “A Black Lady Sketch Show” Screening and Game Night
The event photo booth featured furniture and flowers in shades of pink, inspired by the series promotional imagery.
Photo: Dorothy Hong
The Lavish Brunch presented by Citi
Chef Dominique Ansel hosted a brunch at the Grove in Los Angeles on July 24. The event, which was presented by Citi, served brunch fare from 189 by Dominique Ansel at a 150-foot-long table. Borrowed Blu designed the tablescape, while Matriarch created the hanging bouquets and floral centerpieces. Caruso Signature Events produced and designed the event.
Photo: Tiffany Rose/Getty Images for Caruso
JustFoodForDogs Dinner “Pawty”
Pet food brand JustFoodForDogs partnered with the Brand Guild to hold a dinner party for humans and their pets on July 24 at the Wilson in New York. Illustrator Lily Qian captured portraits of the dogs in attendance.
Photo: Courtesy of the Brand Guild
JustFoodForDogs Dinner “Pawty”
Centerpieces from PlantShed were created with JustFoodForDogs ingredients, including carrots, radishes, and broccoli.
Photo: Courtesy of the Brand Guild
St. Ives #NatureReset Tour
Skincare brand St. Ives launched a cross-country mobile experience in New York on July 24. Designed and produced by Mosaic North America, the double-decker bus features naturescapes inspired by ingredients in St. Ives Face Mists. Decor includes a canopy of oranges and greenery, as well as oranges in branded baskets. See more: On the Road Again: How Brands Map Out Their Mobile Tours
Photo: Bryan Bedder/Getty Images for St. Ives
L.L.Bean’s Get S’more Out of Summer
L.L.Bean launched a cross-country pop-up in June, themed around summer camps and encouraging people to get outside. Produced by Jack Morton Worldwide, the pop-ups include a giant s’more photo backdrop that invites guests to “do it for the graham.” The pop-up traveled to New York; Boston; Madison, Wisconsin; and Albany. See more: On the Road Again: How Brands Map Out Their Mobile Tours
Photo: Diane Bondreff/AP Images for L.L.Bean
Oscar Mayer Wienermobile Airbnb
Three pairs of fans get to stay overnight in the Oscar Mayer Wienermobile from August 1 to 3 in Evanston, Illinois. The vehicle, which the brand listed on Airbnb to celebrate National Hot Dog day, features branded seating, Wienermobile-inspired artwork, and a mini fridge stocked with hot dogs. See more: Checking In: See How Three Brands Have Launched Innovative Hotel Experiences
Photo: Courtesy of Oscar Mayer
Jack Daniel’s House No. 7
The latest iteration of Jack Daniel's House No. 7 took place July 5 and 6 at the Thunderbird Boutique Hotel in Las Vegas. The event brought a party atmosphere to the parking lot of the hotel, with activities that included basketball on a custom court. See more: Checking In: See How Three Brands Have Launched Innovative Hotel Experiences
Photo: Denise Truscello/Getty Images
The Bell: A Taco Bell Hotel & Resort
Taco Bell's themed hotel will take over the V Palm Springs from August 8 to 12. The hotel will serve exclusive dishes including "Fire! Chip Chilaquiles" with charred tomatillo salsa, Mexican crema, queso fresco, pico, and a fried egg. For those unable to make a reservation, the brand has posted a recipe for the dish online. See more: Checking In: See How Three Brands Have Launched Innovative Hotel Experiences
Photo: Courtesy of Taco Bell
