BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Cool Event Ideas You May Have Missed From Bravo, Porsche, 'Fortnite' and More

Here’s a look at 10 steal-worthy ideas we spotted in July 2021.

Claire Hoffman
August 6, 2021

As safe, socially distanced live events and activations make their triumphant return, we wanted to bring you even more inspiration for your own gatherings. Introducing our new 10 Best Ideas of the Month column, where we'll be rounding up all the creative ideas we haven't had the chance to cover yet. Our July 2021 roundup includes steal-worthy event ideas from Bravo, Fortnite, Porsche, Cincoro Tequila and more.

The 2021 ESPYS, Presented by Capital One
The 2021 ESPYS, Presented by Capital One
The 2021 ESPYS, an annual award show celebrating the year’s biggest achievements and moments in sports, took place June 10 at The Rooftop at Pier 17 at the Seaport in New York. Hosted by Anthony Mackie and aired live in ABC, the event—typically held at an indoor theater in Los Angeles—moved to New York for the first time since 1999, and was held in an outdoor space with distanced seating pods to ensure a COVID-safe experience. Tom Brady and Naomi Osaka took home the night’s Best Athlete awards.
Photo: Melissa Rawlins/ESPN Images
FX's 'American Horror Story' Night Bites Bakery
FX's 'American Horror Story' Night Bites Bakery
In advance of the latest American Horror Story installment, FX opened the AHS “Night Bites Bakery” experience in New York on July 14. The space immersed fans into the show’s creepy world and invited them to try out exclusive cookie creations inspired by the new spin-off series, American Horror Stories. After walking through a spooky display of six different cookie designs, guests chose their favorite and proceeded to a delivery window where—what else?—a rubber-clad woman handed them their treat. The bakery, which popped up in New York from July 14-17 and July 21-24, sold out in hours and traveled to Los Angeles this month. FX created the concept in partnership with NVE Experience Agency; additional partners included Funny Face Bakery.
Photo: Lauren Cowart
Spiked Seltzers Pop-Up Shop
Spiked Seltzers Pop-Up Shop
Chicago’s Kimpton Gray Hotel is currently hosting a pop-up bar devoted to hard seltzer. Kicking off July 15 and running through Aug. 8, the Seltzer Shop pop-up, located on the hotel’s ground floor, serves 10 types of seltzer and 25 flavors from a variety of brands. The reservation-only experience is inspired by a retro soda shop and includes a phone booth photo moment centered around the idea of "call your friend, I found my new favorite seltzer!" The pop-up was designed and produced by Rose Gold Collective.
Photo: Courtesy of Rose Gold Collective
Amazon Prime Video's Global White Spike Invasion for 'The Tomorrow War'
Amazon Prime Video's Global White Spike Invasion for 'The Tomorrow War'
To promote its new Chris Pratt-fronted film The Tomorrow War, Amazon Prime Video produced an extensive global marketing campaign that included collaborative partnerships with Twitch, packages delivered to millions of fans, virtual screenings for educators and servicemen and much more. In one fun, interactive stunt, the brand transported a “live cargo” military convoy across Los Angeles and Huntington Beach, Calif., from June 30 to July 4, designed to give bystanders a sneak peek at the “white spikes,” the alien species from the movie. The truck made stops at popular tourist areas like Hollywood & Highland and Venice Beach, where an animatronic tentacle would poke outside the truck to surprise onlookers. The stunt also traveled through high-traffic areas in Chile and Japan.
Photo: Courtesy of Amazon Prime Video
Cincoro Tequila Cocktail Hour at Miami Swim Week
Cincoro Tequila Cocktail Hour at Miami Swim Week
During Miami Swim Week in July, Cincoro Tequila hosted a private cocktail hour at Soho Beach House. Designed and produced by Rose Gold Collective, the event featured a wall made from palms, spear palms and ruscus along with custom neon signage.
Photo: Alejandro Chavarria
Vital Proteins Influencer Brunch at Miami Swim Week
Vital Proteins Influencer Brunch at Miami Swim Week
Also held at Soho Beach House during Miami Swim Week was Vital Proteins' stylish influencer brunch. The colorful tablescape, designed by Rose Gold Collective, was inspired by the tropical vibes of the South Florida location. Custom, hand-painted fans and swag bags helped guests beat the heat at the outdoor event.
Photo: Richard Moren
'Fortnite' x LeBron James “El Rey’s Taco Tuesday” Pop-Up
'Fortnite' x LeBron James “El Rey’s Taco Tuesday” Pop-Up
Epic Games' massively popular video game Fortnite celebrated its newest Icon Series partnership with LeBron James by hosting the IRL Pop-Up Taco Shop, which took over a space on Los Angeles’s Melrose Avenue from July 20-22. The event, which served free tacos and the game’s signature “Slurp Juice,” featured photo moments, interactive experiences with Fortnite characters, live DJs and more. 8081 Productions handled production, while EFX handled fabrication, Mustard Lane handled staffing and Haute Chefs LA handled catering.
Photo: Tory Stolper
Bravo’s Teatime on the Potomac for 'The Real Housewives of the Potomac'
Bravo’s Teatime on the Potomac for 'The Real Housewives of the Potomac'
Bravo celebrated season 6 of The Real Housewives of the Potomac with “Teatime on the Potomac,” which took place at The Wharf in Washington, D.C. on July 10. Produced by Idlewild Experiential, the event allowed fans to enjoy food and cocktails along with floral-filled photo ops; there was also a meet-and-greet with the cast, a sit-down chat with the show's producers about the new season and a first look at the season premiere.
Photo: Shannon Finney/Bravo
The Cut x Porsche's 'How I Get It Done' Dinner
The Cut x Porsche's 'How I Get It Done' Dinner
New York magazine's brand The Cut recently hosted an intimate outdoor dinner co-hosted by editor in chief Lindsay Peoples Wagner (pictured) and actor Cynthia Erivo. Presented by Porsche, the dinner celebrated the brand’s popular “How I Get It Done” franchise by inviting a selection of successful women across various industries, including Lena Waithe, Garcelle Beauvais and Melissa King. The dinner was produced internally by Vox Media, with dinner by chef Loria Stern and a design by Wild Heart Events. Held at the Malibu Modern Garden, the event blended natural decor with a Porsche display, while the menu and food styling offered a playful nod to the area’s wispy grasses and colorful flowers. Content from the dinner was repackaged for The Cut's website and social media posts.
Photo: OwenKowalski/BFA
HBO Max Premiere Pier
HBO Max Premiere Pier
From July 15-18, HBO Max celebrated Space Jam: A New Legacy with the HBO Max Premiere Pier, a partnership with Pacific Park in Santa Monica. The fan-focused experience included a Ferris wheel light show; the wheel at the Santa Monica Pier was decked out in movie-inspired gondolas (celebrating the new Space Jam film as well as others like The Suicide Squad, Dune and Reminiscence). After dark, visitors could watch a light show on the wheel that was inspired by characters from the films. HBO Max also partnered with local businesses on the pier to serve complimentary Space Jam-inspired menu items and took over a variety of pier games with large-scale graphics and custom prizes.
Photo: Courtesy of HBO Max
Latest in Experiential Marketing, Activations & Sponsorships
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Related Stories
CBS's 'The Price Is Right' Nationwide Tour
Experiential Marketing, Activations & Sponsorships
15 Cool Event Ideas You May Have Missed From The Price Is Right, Paris Hilton, Gymshark and More
SLAY5 Pictures was responsible for the gala’s photo and video activations (pictured), for which Agile Eye Solutions built the sets (along with handling all other large-scale decor items for the event). The Food Matters handled catering, while desserts came from chef Sherry Yard. Overall, the gala raised more than $1.7 million for HIV/AIDS research.
Experiential Marketing, Activations & Sponsorships
15 Cool Event Ideas You May Have Missed From Dos Equis, Netflix, State Farm and More
Vincent Van Gogh Hot Air Balloon
Experiential Marketing, Activations & Sponsorships
20 Cool Event Ideas You May Have Missed From ColourPop Cosmetics, Ebony Magazine, Amazon Music and More
MTV Video Music Awards
Experiential Marketing, Activations & Sponsorships
10 Cool Event Ideas You May Have Missed From MTV, Timberland, iHeartRadio and More
More in Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Experiential Marketing, Activations & Sponsorships
See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.